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PATHFACTORY VS. FLIPSNACK
Choosing the right content experience platform for your business
Smarter content starts with smarter tools
Today’s B2B sales and marketing teams need more than just beautifully designed assets; they need content that converts.
That’s why choosing the right platform is essential.
Both PathFactory and Flipsnack are web-based tools that help teams manage and distribute great content. But their strengths lie in different areas:
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PathFactory specializes in guiding buyers through curated journeys using data visualization, AI-powered recommendations, and analytics.
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Flipsnack transforms static PDFs into interactive web pages, rich with videos, clickable links, forms, and templates.
Your choice depends on your goals: Do you want to optimize how content is consumed across the buyer journey, or do you want to create stunning, interactive brochures, ebooks, and catalogs?
Or do you want a third option that blends performance, personalization, and pipeline value? More on that soon.
PathFactory vs Flipsnack: Comparing core capabilities
Capabilities across sales, marketing, and design
| Feature | PathFactory | Flipsnack |
|---|---|---|
| Content library | Uses existing assets like blogs, PDFs, videos | Converts PDFs to flipbooks with drag-and-drop editor |
| Templates & Design | Dynamic personalization over fixed layout | 1,000+ branded, editable templates |
| Personalization | Journey-based, based on visitor data | Manual personalization or gated exclusive content |
| Interactivity | Recommends next-best asset in flow | Embedded forms, videos, quizzes, links |
| Analytics | Tracks engagement across the content library and website, offers account-level insights | Page views, average time, reader engagement, click activity |
| Lead capture | Implicit from engagement; triggers based on content consumption | In-content forms for lead gating |
| Collaboration | Built for GTM alignment across sales team and marketing | Role-based access, dedicated workspaces |
| Integration | Deep with CRMs, MAPs, ABM tools like 6Sense | Integrates with GA, Zapier, Hotjar, Google Calendar support for scheduling |
| Security | Enterprise-compliant, adheres to privacy frameworks | GDPR, CCPA, ISO 27001, encryption |
| Best for | B2B orgs with complex sales opportunities | Creative teams producing digital marketing content and commercial assets |
Where Turtl comes in
Turtl is the content experience platform built to drive measurable results across every web page, site, and buyer touchpoint. It combines the personalization and behavioral intelligence of PathFactory with the interactivity and creation ease of Flipsnack but adds something neither delivers: direct connection to revenue.
Turtl compared
| Feature | Turtl | PathFactory | Flipsnack |
|---|---|---|---|
| Content creation | Drag-and-drop, brand-safe layouts | Uses existing content | Converts pre-made PDFs |
| Personalization | Patented 1:1 engine for scalable delivery | Behavioral triggers | Manual templates |
| Analytics | Tracks 1,251+ signals per session, reporting tied to pipeline | Strong engagement insights | Page and click-level data only |
| AI capabilities | Hatch: built-in Revenue AI Agent | AI recommendations | Text summarization |
| Sales enablement | Personalized sales team content, trackable proposals | Fast-moving buyer alerts | Basic lead data |
| Outcome focus | Pipeline growth, ROI, conversion acceleration | Engagement and buyer readiness | Visual polish and reader engagement |
What makes Turtl different?
Turtl helps marketing teams deliver better content, faster.
Achieve common content objectives with Turtl's unique features to unlock next-level performance and growth through content.
| Objective | Action |
|---|---|
| Create once, personalize infinitely | Generate dynamic, account-based content without needing advanced design skills or developers |
| Know what works | Get real-time analytics, heatmaps, and funnel insight – not just vanity metrics |
| Automate workflows | Use Hatch to auto-generate content outlines, design suggestions, and optimization tips |
| Capture better leads | Use built-in forms, behavioral signals, and scoring to qualify potential buyers |
| Prove ROI | Attribute content influence on pipeline and money earned |
Real results
-> 90% faster content production (Cisco)
-> 2x increase in leads (Informa Connect)
-> 567% MQL growth (Redstor)
Content performance reimagined
PathFactory shines at guiding buyers through content journeys. Flipsnack lets you publish visually stunning catalogs, ebooks, and brochures and more. Turtl does both – and ties everything back to what matters: pipeline.
So if your business needs content that:
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Engages your audience across multiple channels
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Personalizes at scale with zero extra lift
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Tracks outcomes, not just open rates
Then don’t just create content. Create connection, growth, and results.
Choose Turtl.
Why not have the best of both worlds?
With Turtl, you don't have to choose between design or performance.
Turtl gives you everything you need to:
✅ Create stunning content 90% faster
✅ Personalize at scale
✅ Uncover insights that drive pipeline
✅ Prove ROI with confidence
