TELENET X TURTL
Telenet automates personalization at scale to crack new markets
88% conversion rate
Lead-friendly formats and tactical engagement points prompted more content conversions. Better performance shrinks the gap between content and revenue.
TELENET AUTOMATES PERSONALIZATION AT SCALE TO CRACK NEW MARKETS
Telenet had a challenge on their hands: tapping into a promising customer segment with deeply diverse needs. Static content formats like PDFs couldn’t support dynamic engagement or meaningful segmentation. The result? Missed opportunities to strike a chord with prospects and drive conversions.
LeadFabric, Telenet’s marketing consultants, knew Turtl was the answer to bridging the gap between content and buyer connection. On LeadFabric’s advice, Telenet turned to Turtl to make targeted communication faster, smarter, and scalable – and to muscle into this budding market.
Resource-heavy, insight-light content production
Telenet’s content operations were holding back growth.
Hands-on personalization:
Personalized content ate up a lot of Telenet’s time and money. As their target segments grew, manual processes blocked them from scaling effectively.
Lack of actionable analytics:
Traditional content formats fell short when it came to strategy-guiding, segmentation-refining data. As a result, market expansion and revenue rise were tall orders.
Foggy content performance:
Telenet’s content machine lacked clarity on audience impact. Without obvious ROI indicators, it was tough to make optimization and budget decisions with full confidence.
Scaled content tailoring and revenue-driving data with Turtl
Turtl delivered exactly what Telenet needed: efficient tailored outreach, deeper interactions, sharper customer insights, and lower production costs.
Automated personalization at scale broke open a lucrative new market – and ramped up engagement, meetings, and revenue.
With Turtl’s patented personalization engine, Telenet produces relevant, segment-specific content – at scale and with speed. Hyper-personalized assets feed unique buyer journeys with better sales outcomes.
Integrating Marketo with Turtl turns content interactions into intent signals that help Telenet refine their segmentation strategy. Reaching the right prospects with the right messages boosts conversions, driving growth all while maximizing efficiency and ROI.
Detailed content analytics paint a crystal-clear picture of performance and revenue impact. Understanding what content resonates helps Telenet make informed improvements that amplify marketing outcomes.
Telenet drums up demand with revenue content
The results are in; Turtl changed the game for Telenet.
88% conversion rate: Psychology-led content hooks audiences – and strategically encourages better engagement. And with improved content performance comes bigger business impact.
10x subscriptions: Data-backed topics and deep personalization make Telenet’s content irresistible. Building up their subscriber base builds up brand awareness in new markets.
4x more meetings: Tailored outreach speaks to buyer-specific needs, creating connections that trigger real intent. More meetings means more ammo for Sales teams to grow revenue.
Turtl makes content a pivotal growth lever for Telenet
Combining powerful content integrations, analytics and formats helped Telenet achieve seriously impressive results. In one campaign alone, switching out traditional assets for Turtl Docs generated over 1400 leads – all in just over 2 months.
With Turtl under their belt, bounce rates plummeted, interactions soared, and customer acquisition strategies became razor-sharp. One thing was for certain; Telenet and LeadFabric had picked a winner.
We were able to act in an agile way under unusual confinements, unlocking new revenue opportunities with content. Turtl was the machine that powered this.
Kat Wuyts
Lead Fabric's Head of Consulting
WANT TO DRIVE REVENUE WITH CONTENT?
MORE ABOUT TURTL
OVER 85% WIN RATE ON PROPOSALS
Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.
CLOSE THE REVENUE GAP
Discover how to solve the biggest problem impacting your marketing performance and pipeline.
550% INCREASE IN REVENUE
See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.
WHAT IS REVENUE CONTENT?
Learn how to build a bridge between your marketing and return on investment.