LEXUS X TURTL

80X CTA CONVERSIONS THANKS TO REVENUE CONTENT 

Lexus’ sales content was delivering value – but they knew it could pack a bigger punch. Originally designed for print, their PDFs weren’t wowing digital-first audiences. Missing interactivity and intent insights meant missed opportunities to dazzle and convert potential customers. 

Turtl was the digital-first content platform that ticked every box for Lexus, helping them turn solid sales content into a conversion powerhouse. 
 

Outdated formats left some gaps

Lexus’ content production needed some servicing. 

ROI evidence:
Vanity analytics like clicks and downloads weren’t proving content’s true ROI. The marketing team struggled to back up their hard work without hard evidence, eroding leadership’s confidence in content. 

Format friction:  
Traditional formats lacked multimedia features that immerse audiences – and mobile-unfriendliness caused serious frustration. Underwhelming content experiences impacted engagement, costing Lexus conversion opportunities.   
 
Disconnected customer journeys:
Lexus’ sales content wasn’t working hard enough to guide prospects through funnel stages. Without prompts to bring audiences to bottom-of-funnel pages, customer journey progression stalled. The result? Slower sales cycles that slowed revenue growth. 

Lexus was ready to trade in their lemon for a shiny new model. 

Data, interactivity, and tailored navigation fuel next-level content performance

Revenue content shifted Lexus’ sales enablement up a gear. 

Growth-focused formats and directional audience insights refine customer journeys, driving more traffic to high-intent touchpoints and bumping up conversions. 

Lexus revved up their marketing engine with high-speed, low-resource content production.

Real-time audience analytics lift the hood on content performance so Lexus can see what’s landing with potential customers – and what’s not. Engagement insights fuel strategy and content refinements that maximize marketing ROI.

Attention-capturing, responsive content excites potential customers and encourages them to take their journey further. With stronger content comes better brand perception, building buyer confidence that helps sales conversations run smoother. 

User-led content navigation means audiences spend more time with topics that matter to them, letting Lexus get specific with CTAs. Niched-down communication inspires trust that skyrockets conversion rates.