KANTAR X TURTL

HOW KANTAR WORLDPANEL GREW REVENUE BY 550%

Kantar Worldpanel’s content was already landing with audiences – but some tweaks to delivery could kick impact up a notch. They wanted sharper analytics to bring content circulation insights into focus. And a clearer way to measure marketing’s revenue impact wouldn’t hurt either. 

They were hungry for smarter ways to showcase content – content that sparked growth, dished up actionable data, and crystallized attribution. 
When they found Turtl, they knew they’d struck gold.

Kantar Worldpanel weren’t getting the most out of their content formats

Pre-Turtl, ineffective content formats stunted growth. 

Standard engagement:
Static formats drove low engagement, meaning Kantar Worldpanel’s content didn’t get as many results as it deserved. Outdated formats and unclear content performance contributed to a marketing machine with untapped potential. 

Overlooked revenue potential:
Beyond downloads, content gave no signals to help sales teams target hot leads. Lack of interaction insights resulted in missed opportunities that hindered Kantar Worldpanel’s pipeline outcomes.

Underinformed refinement and budget spend:
Without intent data, it was difficult for Kantar Worldpanel to make strategy optimizations or prove marketing value confidently. It also meant they were forced to gamble precious budgets on projects with tentative ROI.  

Better formats and accessible insights would elevate content :
Tired of losing out on opportunities thanks to lacking content performance insights, they turned to Turtl for attention-driving, data-delivering content production. 

Reimagined revenue and sales performance with content-fueled intent signals  

Kantar Worldpanel’s debut thought leadership reports with Turtl made one thing clear. Revenue content was the next key driver of marketing results. 

Psychology-led formats and granular insights transformed content performance, reinstating marketing’s seat at the revenue table. 
In less than two years with Turtl, Kantar Worldpanel had cracked marketing impact and attribution.

Built to hook and hold attention, Turtl Docs captivate Kantar Worldpanel’s audience, especially in Vietnam – their reports jumped from 500 downloads on average to nearly 30,000 reads in total this year. And more engagement means (way) more leads.   

Detailed interaction data flags their hottest leads to sales teams, driving effective lead management and shortened lead generation cycles. And uplifted commercial results? They gave leadership serious cause to celebrate.

Valuable data insights from Turtl bolster Kantar Worldpanel with evidence to make strategic decisions – and to show they’re making good on marketing investments. Budget goes to projects that are sure to connect with Kantar Worldpanel’s audience.