REDSTOR X TURTL

HOW REDSTOR INCREASED MQLs BY 567% WITH REVENUE CONTENT

Redstor’s lead generation was lagging. Resource-heavy production, outdated formats, and low ROI hallmarked an underperforming content operation. The result? Stagnant MQLs and stifled growth, causing leadership to lose faith in the marketing team.

When Gareth Case joined as Redstor’s new CMO, he quickly pinpointed the problems. But he knew with some strategy tweaks and the right tool, things could go from 0 to 100 fast. By teaming up with Turtl, that’s exactly what happened. 

Content challenges slowing progress

Pre-Turtl, Redstor’s content struggled to solve three major challenges:

High costs, limited ROI:
Manual production processes drained time and money and didn’t deliver enough ROI in return. Traditional formats were hard to scale, expensive to create, and weren't bowling leads over. Outdated content impacted Redstor's brand identity and revenue results. 

Ineffective sales content:
From proposals to playbooks, long production times and clunky content maintenance stunted sales content’s potential. Without effective enablement materials, commercial teams reported missed opportunities and drawn-out buying cycles.

Low performing lead gen:
PDFs and print materials struggled to capture and convert leads. With next-to-no data insights, nurturing, managing, and prioritizing the few leads engaging with content was virtually impossible.

Gareth and the marketing team had some work to do. They needed to introduce a fix – and fast. 

Transformed content performance thanks to Turtl

Having used Turtl in 4 businesses before Redstor, Gareth had seen first-hand how great content could drive growth. If they took on Turtl, he was confident Redstor would have the same success.

And he was right. 

Streamlined production, raised audience engagement, and actionable insights turned content into a lead gen powerhouse with major revenue impact. 
By modernizing their content, Redstor finally overcame their biggest obstacles.

With Turtl’s easy-to-use editor, Redstor creates digital content in record time, freeing up resources for other growth activities. Content now meets modern buyers’ needs, building Redstor’s market reputation for innovation and excellence. 

Granular content data gives sales the intel to have meaningful conversations that convert. And content automation unlocked ABM at scale for Redstor, delivering deeply personalized sales content with custom assets for 1000s of accounts in minutes.  

Turtl Docs capture attention, intent, and leads – capabilities that were a pipe dream when Redstor used PDFs and print. Reader insights guide lead nurtures and sales outreach for more effective lead management, and better pipeline outcomes. 

Redstor fills pipeline, reclaims resources, and empowers sales teams

When the stats came back, it was clear Redstor had turned things around. 

567% more MQLs: With a digital-first, data-driven content strategy, Redstor earned recognition from potential customers. The result? Redstor’s content is an MQL magnet. 

Improved productivity: Ditching manual content production freed up resources for more impactful revenue initiatives. And a modern format helped them drive better results faster. 

ABM at scale: Automated personalized content lets Redstor build relationships with thousands of target accounts without the heavy lifting. Sales teams close more deals thanks to better content.

Turtl helps teams throughout Redstor make on-brand content faster

Teams throughout Redstor have embraced Turtl, and it’s easy to see why. Brand consistency controls keep Redstor’s identity secure, giving the Design team peace of mind. With an intuitive tool like Turtl, non-designers can create polished, professional-looking content with confidence. Across the business, teams are impressed by Turtl’s impact – and its popularity shows no signs of slowing.