FROST & SULLIVAN X TURTL

Frost & Sullivan achieves a 60% increase in global lead generation

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60% more leads

Prospects paid attention to revamped content – resulting in 60% more leads.
Frost & Sullivan’s pipeline is packed with even more sales opportunities. 



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54% higher CTR

With better content, Frost & Sullivan boosted click-through rates by 54%. More eyes on content translate into more deals closed.

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Solid proof of content ROI

In-depth insights affirm content’s impact on revenue growth. And backed by data, budget conversations go much smoother.

HOW FROST & SULLIVAN SCALED MARKETING IMPACT

Frost & Sullivan needed a content shake-up. Traditional formats weren’t doing enough for brand, business intelligence, and bottom-line impact. Under pressure to innovate, their marketing team hunted for a new content tool. 

Kristina Menzefricke, their Marketing and Corporate Communications Director, found Turtl – and that’s when their story turned a new page.  

 

Content challenges slowing progress

Frost & Sullivan faced some significant roadblocks to effective content. 

Shallow audience insights:
Sparse content metrics didn’t shine much light on audience engagement. And with limited lead knowledge, sales teams spent time qualifying poor-fit prospects unlikely to convert.

Untapped market potential:
PDFs and PPTs did little to differentiate Frost & Sullivan. Potential customers weren’t paying enough attention, resulting in a slow-to-grow pipeline. 

Unsteady performance indicators:
Solid content impact indicators were lacking, resulting in the leadership team’s waning confidence. Without proof of performance, budget conversations were a battle.    

The status quo wasn’t cutting it. Frost & Sullivan were ready for a content renaissance. 

 

With Turtl, content proves it's value

One small change – transitioning content production to Turtl – had big effects.  


Refreshed formats magnetized their target audience, driving demand and giving sales teams much more to work with.  


Content soon became Frost & Sullivan’s go-to lead gen lever.  

Using Turtl’s analytics, they lifted the curtain on audience engagement. Individual-level insights help optimize their content strategy and budget – and pinpoint hot leads for the sales team to hone in on. 


Turtl’s dynamic format stood out amongst the sea of static content. Better content experiences get more of the market’s attention, translating into through-the-roof demand.  

With data behind them, Frost & Sullivan has concrete evidence of content’s role in influencing closed deals. Better impact visibility simplifies ROI conversations – and secures future investment in content. 

 

 

“As a person focused on understanding the ROI of what we do, I can only but commend Turtl for a brilliant solution combined with a brilliant service ethos”

Testimonials headshot Iain Jawad
Iain Jawad Head of Sales & Marketing, Frost & Sullivan

FROST & SULLIVAN DELIVERS MORE OPPORTUNITIES, DEEPENS ENGAGEMENT AND DRIVES RESULTS

Partnering up with Turtl took Frost & Sullivan’s content performance to the next level. 

60% more pipeline: Frost & Sullivan’s new and improved content format brought in more leads, keeping the sales team happy and proving content’s ability to grow pipeline. 

54% higher CTR: Audience engagement reached new heights thanks to psychology-led content. And stronger engagement drove stronger revenue results.


Proof of content ROI: With deep content insights, Frost & Sullivan qualified leads with accuracy – resulting in more effective sales conversations with better outcomes. 

 

Revenue content has taken root across teams

Turtl made waves throughout Frost & Sullivan. As internal evangelists spread the word, more and more departments started using Turtl to bring in new business, build brand awareness, and cement their identity as innovators. From reports to thought leadership to newsletters, Frost & Sullivan now delivers content that makes audiences listen – and leads take action. 

 

I have three letters for you: WOW. This is stunning and with this, we have arrived in the digital era. Visually appealing, informative, and enticing.

Testimonials headshot Sven Thiede
Sven Thiede Vice President, Frost & Sullivan

We used to qualify a content-generated lead, send them to our sales team, and the lead would often have no recollection of the content they originally downloaded. When it's Turtl content they've read, they clearly remember it because it's so different from other formats out there, which helps our sales team in their conversations.

Testimonials headshot Navin Kumar
Navin Kumar Director of Demand Generation & Marketing Operations

More than 90% of our closure is because of marketing activities and Turtl - which has been a living example of success. My clients feel that it's one of the best forms of representation.

Testimonials headshot Iain Jawad
Iain Jaward Head of Sales & Marketing, Frost & Sullivan

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