FOLLOZE BUILDS THE MICROSITE. TURTL BUILDS THE REVENUE.

    Folloze orchestrates microsites from content you made somewhere else. Turtl creates the ABM content, personalizes it for every account, and proves its revenue impact... all without switching tools.

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    Trusted by 400+ B2B teams

    A PERSONALIZED BOARD
    WON'T FIX A GENERIC ASSET

    Folloze is a delivery vehicle for ABM campaigns, personalized boards that house links and assets. But the content inside those boards? Still static. Still generic. Still can't prove revenue. With Turtl, every asset is interactive, personalised per account, and tied to pipeline.

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    Creates the content that sells

    ✔  Interactive content creation with drag-and-drop editor

    ✔  Patented personalization: 1,000s of 1:1 ABM docs from one template

    ✔  Account Reveal identifies companies by reverse IP, no form fill needed

    ✔  1,200+ behavioural signals per session, section-level depth

    ✔  Closed-won attribution: specific content to specific CRM opportunities

    ✔  Native 6sense + Demandbase dual integration

    ✔  Dynamic personalization fires on anonymous first visit

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    Orchestrates the environment

    •  No native content creation, builds boards from existing assets

    •  Personalization Agent for known accounts only, not content itself

    •  Intent Agent uses third-party signals, not own-content identification

    •  Account engagement scores (Active/Growing/Surging)

    •  Board-based format with aggregated links, without a unified tracking layer

    ABM USE CASES:
    WHERE TURTL WINS

    Programmatic ABM at scale

    Turtl generates 1,000s of personalized documents from one template, each tailored to the account's industry, pain points, and stakeholders. Folloze lets you build microsites per account, but the underlying PDFs and guides inside remain generic.

    Sales proposals that close

    Turtl's personalized, interactive proposals give sales teams real-time visibility into which sections buyers read and when they re-engage. Folloze's Digital Sales Rooms are content lobbies. They're useful, but they don't tell you what's happening inside each asset.

    Proving content ROI to the board

    Turtl's attribution connects specific content interactions to specific closed-won deals in your CRM. Folloze's "$10B pipeline delivered" is a marketing-level estimate. When your CMO asks "which content drove this deal?", it's Turtl that has the answer.

    Consolidating your ABM stack

    If you're running Folloze alongside 6sense or Demandbase, Turtl's native dual integration can consolidate the stack. Create, personalize, identify, and attribute without switching between a content tool, a delivery platform, and an analytics layer.

    YOUR ABM CONTENT, ADAPTING IN REAL TIME

    See Account Reveal and Dynamic Personalization in action.

    RESULTS THAT PROVE THE POINT

    4X MORE MEETINGS

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    With tailored outreach driven by intent data, Telenet were able to speak to buyer-specific needs, using their content to create connections triggered by real intent. 


    Telenet case study ->

    85% WIN RATE

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    Peoplesafe used Turtl to achieve an 85% win rate on their bids and proposals using intent data and personalization to increase relevance for their prospects.

     

    Cisco case study ->

    +550% REVENUE

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    Kantar Worldpanel grew marketing-led revenue by 550% with psychology-led content. Better formats mean better engagement, and better marketing performance.

     

    Kantar case study ->

    WHAT OUR CUSTOMERS SAY

    Turtl has been an extremely vital tool for the ABM team at Jabra…Using Turtl's personalisation Engine, we are now able to generate highly engaging, customized customer-facing documentation in minutes, rather than hours. We have seen the amount of time it takes to deliver a piece of content decrease by about 80-90%, giving us time to focus on delivering additional value to our account teams and customers.

    Testimonials headshot Jamie King
    Jamie King Account Based Marketing Manager, Jabra

    We’ve found the tool is very good for ABM, at gathering high-quality leads, and showing our customers that we understand them.

    Testimonials headshot Jordan Kologe
    Jordan Kologe Senior Product Marketing Manager, Veeva

    Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

    Testimonials headshot Lauren Fitzgerald
    Lauren Fitzgerald Senior Strategist, Nielsen

    The biggest learning Turtl gives us - what content our audience is actually engaging with, where they drop off, what drives conversion and help us drive more revenue from our content.

    Testimonials headshot Jane Ha
    Jane Ha Senior Marketing Manager, Kantar Worldpanel

    We have a very high success rate of 85% win rate in bids, which is a world-class win rate in any industry.

    Testimonials headshot Russell Webb
    Russell Webb Marketing Campaigns Manager, Peoplesafe

    TURTL VS FOLLOZE FAQS

    Can Turtl replace Folloze for our ABM programme?

    It depends on what you use Folloze for. If your primary use case is content-driven ABM (personalized guides, proposals, reports, and decks) Turtl is a more complete solution because it creates the content, personalizes it, and attributes it to revenue. If you rely on Folloze's multi-channel orchestration across digital sales rooms, the two can coexist, but Turtl would still handle the content layer better.

    We use 6sense and Demandbase, does Turtl work with both?

    Yes. Turtl is one of the only platforms in this category with native dual integration for both 6sense and Demandbase. Personalization rules, account identification, and intent signals flow from both platforms simultaneously.

    -> Explore integrations

    Does Turtl offer ABM microsites like Folloze?

    Turtl's Landing Pages serve a similar function; a single tracked surface that embeds Turtl Docs, PDFs, forms, and video. The difference: instead of aggregating links to external assets, a Turtl Landing Page is a unified experience with shared analytics and attribution across everything embedded in it.

    -> ABM Landing Pages

    Does Turtl offer the same ABM orchestration features as Folloze?

    No, Turtl does not offer the same ABM orchestration features as Folloze; they serve two different, yet complementary, roles in an ABM strategy.

    • Folloze is purpose-built to be the ABM orchestration hub. It creates, manages, and automates multi-touch ABM journeys and complex digital sales rooms across multiple channels, which is ideal for teams running large, high-budget ABM programs.
    • Turtl focuses on strengthening the content that powers those journeys. It creates the engaging, personalized, and analytically deep content assets (like personalized eBooks, proposals, and decks) that actually prove revenue impact.

    -> ABM with Turtl

    How does personalisation compare between the two?

    Folloze's Personalisation Agent adapts the microsite experience for known accounts. Turtl's patented engine personalises the content itself. Turtl users can generate 1,000s of unique document versions from one template, firing on anonymous first visits via 6sense/Demandbase data.

    Which platform gives clearer ROI proof?

    Turtl gives clearer ROI proof, hands down. Folloze tracks account-level engagement and intent scoring, which is useful for prioritization, but it stops short of showing what inside the content influences pipeline. Turtl tracks behavioral signals, maps those to CRM data, and tells teams exactly which assets, chapters, and messages drive revenue.

    YOUR CONTENT SHOULD BE DRIVING REVENUE.

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    Let’s make it happen.