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We’ve packaged up some of our favorite lead generation examples that have dramatically increased conversion rates for global brands, charity organizations and tech businesses.
The brands below didn’t just turn heads — they turned interest into action, clicks into conversions, and curiosity into cold, hard ROI.
From global giants to agile innovators, these stories prove that lead generation isn’t guesswork. It’s about crafting experiences that demand engagement and deliver results.
Ready to see how smart content can fuel your pipeline and close the revenue gap? Let’s dive in.
Leading the way: Frost and Sullivan
Frost and Sullivan, a consultancy business, blended in with the crowd. They needed to revitalize their content to convert more leads.
How they turned it around
A lead generation campaign that included a myriad of interactive newsletters that catered to different audience industries. They captured leads and gathered data on audience interests to shape their future content and campaigns.
Redesigned and dynamic research reports built brand awareness and gave them better analytics to move forward with qualified leads.
Why it worked
Their diversified lead magnet content went from looking generically corporate, to stand-out, standout, unmissable, and un-put-downable.
Impressive stats
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60% increase in global lead generation
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54% higher CTR
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11% increase in open rates
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One report had over 4700 reads and generated 900 sign-ups. Woah
See how Frost and Sullivan also used analytics to skyrocket their content performance.
Finding face-to-face alternatives with Informa
When events – their main source of lead generation – became impossible in a pandemic, Informa Connect got creative fast.
How they turned it around
They created sponsored interactive ebooks, instead of events. Brand packages for third parties to sponsor the ebook were pulled together. They ranged from:
Buying an interactive ad space and getting 50 leads to buying interactive ad space, thought leadership articles and getting 100+ leads.
Embedded lead capture forms in their digital magazines and integrated with their form provider
Why it worked
They delivered content in a new format. They were also quick. Quick to market and quick to turn around the content, using Turtl’s editing software. The gated content also got more sign-ups than a standard lead capture form.
Impressive stats
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Doubled the number of leads from similar content
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Generated $55k in revenue
Get more intel on Informa Connect’s unique ebook content strategy in our customer example.
Telenet’s 88% conversion rate
When a new target market suddenly emerged, Telenet needed to act quickly to capitalize on generating leads and building trust.
How they turned it around
They implemented a segmentation strategy featuring content that included data-driven personalization. Get this – their lead magnet asked readers’ preferences at the very start and the content was generated from their responses. Immediate personalization. It could then iterate based on what the readers then engaged with most.
They also used eBooks as a lead magnet in email campaigns with a CTA to book a meeting.
Why it worked
Data, data, and more data. They recorded and analyzed every reader interaction. They made sure that the next touchpoint was even more timely and relevant than the last for their potential customers.
Impressive stats
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88% conversion rate
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11% bounce rate
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4m average read time
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1400 leads generated in 60 days
TELENET X TURTL
Learn more about the success of Telenet’s feedback loop in creating personalized, on-point content.
567% more MQLs for Redstor
Redstor’s lead magnets were only bringing in 30-40 MQLs a month. But their new CMO had a few tricks up his sleeve.
How they turned it around
Moved all content production to Turtl so their content was more interactive, easier to read, and improved engagement.
Automated personalized content for their account-based marketing (ABM) program.
Made all content digital-first.
Centralized all their sales collateral using Turtl.
Why it worked
Content was more relevant to their customers because of interactivity and personalization. As well as that, their sales team could follow up with leads more effectively and with better brand consistency with all their content in one place.
Impressive stats
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567% increase in MQLs vs their previous PDF content
Turtl takeaway
You’ve seen how top brands unlocked massive conversion wins with the right lead gen strategies. This isn’t magic. It’s about combining irresistible content, audience insight, and seamless execution.
Now it’s your turn. With Turtl, you’ve got the tools to create personalized content that fills your pipeline and proves its worth.
You can build lead magnets that don’t just attract – they convert.
Book a demo
See how Turtl can make your content work harder for your revenue goals.
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