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We’ve packaged up some of our favorite lead generation examples that have dramatically increased conversion rates for global brands, charity organizations and tech businesses.
The brands below didn’t just turn heads — they turned interest into action, clicks into conversions, and curiosity into cold, hard ROI.
From global giants to agile innovators, these stories prove that lead generation isn’t guesswork. It’s about crafting experiences that demand engagement and deliver results.
Ready to see how smart content can fuel your pipeline and close the revenue gap? Let’s dive into these lead generation ideas with big results.
Leading the way: Frost and Sullivan
Frost and Sullivan, a consultancy business, blended in with the crowd. They needed to revitalize their content to generate qualified leads more consistently.
How they turned it around
A lead generation strategy that included a myriad of interactive newsletters that catered to different target audience industries. They started to collect leads and gathered data on audience interests to shape their future content, campaigns, and lead generation process.
Redesigned and dynamic research reports built brand awareness and gave them better analytics to move forward with better quality leads.
Why it worked
Their diversified lead magnet content went from looking generically corporate, to stand-out, standout, unmissable, and un-put-downable.
The success confirmed their shift toward an effective lead generation strategy – one that aligns messaging with data.
Impressive stats
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60% increase in global lead generation
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54% higher CTR
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11% increase in open rates
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One report had over 4700 reads and generated 900 sign-ups. That's some seriously impressive campaign performance data.
FROST & SULLIVAN X TURTL
See how Frost and Sullivan also used analytics to skyrocket the performance of their lead generation efforts.
Finding face-to-face alternatives with Informa
When events – their main source of outbound lead generation – became impossible in a pandemic, Informa Connect got creative fast.
How they turned it around
They created sponsored interactive ebooks, instead of events, distributing them through digital marketing and email marketing channels and hosting them on landing pages. Brand packages for third parties to sponsor the ebook were pulled together. They ranged from:
Buying an interactive ad space and getting 50 leads to buying interactive ad space, thought leadership articles and getting 100+ leads.
Embedding lead generation forms and compelling calls to action into their digital magazines helped them capture interest from more of their target customers. Using analytics and feedback, they could also better nurture leads through follow-up content and contact.
Why it worked
Thanks to better content, lead generation funnel performance shot up. They delivered content in a new format. They were also quick. Quick to market and quick to turn around the content, using Turtl’s editing software. The gated content also harvested essential details, like job title, and drove more sign-ups than a standard lead capture form. How's that for a standout lead generation tool?
Impressive stats
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Doubled the number of new leads from similar content
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Generated $55k in revenue
INFORMA CONNECT X TURTL
Get more intel on Informa Connect’s unique ebook content strategy in our customer example.
Telenet’s 88% conversion rate
When a new target market suddenly emerged, Telenet needed to act quickly to tap into this opportunity and capture lead information at scale.
How they turned it around
They implemented a segmentation strategy featuring content that included data-driven personalization. Get this – their lead magnet asked readers’ preferences at the very start and the content was generated from their responses. Immediate personalization. It could then iterate based on what pain points and preferences resonated most.
They also used valuable content, like eBooks, as a lead magnet through marketing channels like email campaigns with a CTA to book a meeting. It truly was a content marketing masterclass.
Why it worked
Data, data, and more data. They recorded and analyzed every reader interaction. They made sure that the next sales funnel touchpoint was even more timely and relevant than the last for their potential customers. And sharper lead qualification made sure more people went from marketing qualified lead to sales qualified lead status.
The result? Telenet lifted their lead conversion rates, turning more passive readers into paying customers.
Impressive stats
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88% conversion rate
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11% bounce rate
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4m average read time
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1400 leads generated in 60 days
TELENET X TURTL
Learn more about the success of Telenet’s feedback loop in creating personalized, on-point content.
567% more MQLs for Redstor
Redstor’s lead magnets were only bringing in 30-40 MQLs a month. But their new CMO had a few tricks up his sleeve.
How they turned it around
Moved all content production to Turtl so their content was more interactive, easier to read, and improved engagement.
Automated personalized content for their account-based marketing (ABM) program.
Made all content digital-first.
Centralized all their sales collateral using Turtl.
Why it worked
Content was more relevant to their customers because of interactivity and personalization. As well as that, direct sales engagement became easier, with the sales team following up with sales leads more effectively and with better brand consistency with all their content in one place.
Impressive stats
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567% increase in MQLs vs their previous PDF content
Bonus lead generation tactics
Here are some other lead generation tactics that can yield some impressive lead gen results:
- Launching a strong referral program to leverage word-of-mouth and expand your reach.
- Boosting your search engine results by updating blogs and webpages with better metadata, in turn driving more organic traffic (and leads!)
- Implementing search engine optimization best practices across your website to maximize visibility.
- Creating a dedicated landing page for each campaign, ensuring each one is aligned with your company’s service offerings and resonates with your target customer profile.
- Promoting these pages using a strategic mix of digital marketing, email marketing, social media marketing to engage users across multiple touchpoints.
- Implementing behavior scoring to track user journeys across your ecosystem so you don't miss out on leads from lesser-watched places (like a product qualified lead or a service qualified lead)
Turtl takeaway
You’ve seen how top brands unlocked massive conversion wins with the right lead gen strategies. This isn’t magic. It’s about combining irresistible content, audience insight, and seamless execution.
Now it’s your turn. With the right lead generation tool, you can create content that not only attract leads, but also generate leads directly from your content. With Turtl, you’ve got the tools to create personalized content to fuel marketing efforts and marketing campaigns that fill your pipeline.
You can build lead magnets that don’t just attract – they convert.
Book a demo
See how Turtl can make your content work harder for your revenue goals.
