A GUIDE FOR YOU

A guide for marketers on
modern demand generation

Demand marketers are facing changes, from the cookie-less future to the debate on gates. Lead quality is a challenge and insights are key. How can we adapt?

In this guide, we’ll share strategies and tips to help modern demand marketers nurture and qualify strong leads, and ultimately build a valuable, high-velocity pipeline.

More about Turtl

Goals

Build head-turning top-of-funnel content

Transform white papers and research reports into radically engaging, interactive experiences that immediately hook and hold reader attention.

Format

Designed to turn reads into leads

The only digital reading format rooted in psychology, proven to deliver 10x more attention than PDFs and over twice as much attention as web pages.

Resources

11 demand generation metrics that measure success

You’re tasked with setting up a demand generation campaign, but measuring its success can be complex. There are many ways you could go about it so, to give you a hand, we’ve pulled together 11 of the most effective demand generation metrics.

Resources

Is gated content a marketing gold mine?

“To gate or not to gate?” If this is a constant question in your marketing department, we show you how to sync strategy with objectives.