Contents

DEMAND GEN
VS. LEAD GEN 🥊

WHICH CAMP DO YOU BELONG TO👇

 

They may seem at odds with one another, but what do they have in common? Both require a well-oiled content machine to make them successful and have an important role in a full-funnel marketing strategy. 

In this quick video we challenge both camps to unite to achieve the performance results marketers need. 

WATCH NOW

 

 

GET AN INSIGHT INTO:

  • The current debate among marketers on the best marketing philosophies 

  • The pros and cons of each strategy and where they should fit in the buyer funnel

  • What marketers must weigh up and consider when building their strategies 

  • How interactive content improves full-funnel marketing, prospect nurturing, and conversions 

  • How content engagement and intent are a superpower in your strategy

  • Tips from Turtl on building your strategy using more accurate content performance attribution 

  • How to marry up both strategies and prove content ROI by building demand and capturing it at the right time, with the right content

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