ENGAGE, CONVERT & QUALIFY MORE LEADS

Turtl helps you create interactive content, provides insight that clearly shows which campaigns generate quality leads and which don’t, making it easy to scale the content that drives pipeline.

Book a demo

Trusted by hundreds of companies worldwide

HOW CAN YOU SCALE PERSONALIZED LEAD GENERATION THAT DRIVES PIPELINE?

The obvious answer? You need more leads, but not just more names in a spreadsheet. Your buyer journey needs personalized, high-impact content and measurable leads to create success.

But here’s the real question: how do you know what’s working? And how do you scale it?

CREATING LEAD GENERATION CONTENT THAT ACTUALLY CONVERTS

Follow a simple formula: Create → Convert → Optimize. Turtl makes it easy with templates, personalization and integrated analytics to guide each step.

Create
Convert
Optimize

Create engaging content = More leads

Build interactive lead generation content easily with Turtl's drag-and-drop-editor and 50+ lead-gen templates (from eBooks and whitepapers to brochures and proposals).

Why it works:

Templates optimized for engagement and conversion
Interactive elements including videos, polls and live charts
Fast and collaborative content production with no heavy design overhead
Easy, scalable personalization for a better buyer experiences

Turtl editor ->

Convert and qualify more leads

Create high performance lead magnets that increase conversion and accelerate lead generation. Capture leads where they're most engaged and support qualification with embedded forms and polls.

Why it works:

Intelligent, gating to capture details
Leverage intent data to enhance lead scoring
Integrate with your CRM for nurture programs and fool-proof follow-up

Explore integrations ->

summer-release-revenue-recommendations_2

Optimize for pipeline growth

Use automated insights and AI-backed recommendations to continuously improve your performance.

How it works:

Automated analytics identify high performing topics
Evidence-based recommendations accelerate iteration
Benchmark key metrics against best practice

Put your content to work ->

REAL-WORLD PROOF

See how Turtl could transform your lead generation.

View case studies

37%

conversion from contact to lead

Using Turtl increases conversion of your content assets. Kantar saw a 37% conversion rate from content to lead by switching to our platform.

60%

increase in lead generation

Turtl unlocks significant increases in lead generation. Frost & Sullivan were able to achieve 54% higher click through rates and a staggering 60% increase in global lead generation.

2X

more leads generated

Our engaging format and flexible configuration for gating empowered Informa to double the number of leads generated from using our platform.

FREQUENTLY ASKED LEAD GENERATION QUESTIONS

Which type of content is best for lead generation?

Ultimately, the most effective B2B lead generation content combines elements of education with interactivity and personalization. Think data-led reports, personalized guides, and gated resources tailored to industry or persona.

-> Creating the best b2b lead magnets

What best practices should you follow when using content for lead generation?

Short answer, be measurable, be relevant and make it easy to convert.

Define internally what a qualified lead looks like, this will include what your score thresholds are and what signals you use.
Go beyond downloads with granular analytic insights and intent signals.
Integrate content analytics with CRM/MAP.
Personalize for individuals or at scale.
Automate optimization with analytics and AI recommendations.

How does personalization improve lead generation results?

Personalization means relevance, the more relevant your content is the higher the engagement and better the lead quality.

With Turtl you can implement this by:

Personalizing by persona, industry, account, or buying stage for example.
Using the Personalization Engine for large-scale custom experiences.
Integrating personalized CTAs and gated offers.

Which tools do you need for lead generation in B2B?

A solid lead generation strategy needs to start with a stack that combines CRM, MAP and a content platform.

How these pieces fit:

CRM (Salesforce, Hubspot etc.) store and act on your lead data.
MAP (Marketo, Hubspot, Eloqua) support your nurturing and segmentation.
Revenue content platform (Turtl) to create personalized assets, capture intent, feed behavioral signals back to your CRM/MAP for scoring and routing.

-> Lead generation tools

How can you optimize the lead generation funnel using content analytics?

Optimize your lead generation funnel with real behavior based insights. What does that mean? Instead of guesswork, track chapter completions, clicks and polls. With insights like this you can identify drop-offs, tweak CTAs and so on.

With Turtl you get:

Automated analytics to identify high-performing topics and sections.
Evidence-based recommendations to improve content engagement.
CRM and MAP integrations to feed engagement signals into your lead scoring to prioritize sales outreach.

WHAT OUR CUSTOMERS SAY

The biggest learning Turtl gives us - what content our audience is actually engaging with, where they drop off, what drives conversion and help us drive more revenue from our content.

Jane Ha Senior Marketing Manager, Kantar Worldpanel

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

Lauren Fitzgerald Senior Strategist, Nielsen

Turtl wins hands down. It saves costs and the analytics are invaluable.

Gareth Case CMO, Redstor

We've never had quantifiable data like this that I can take to executives and prove the value of what we're doing.

Gareth Scragg Marketing Director, Leading Edge Forum

Not only is it content marketing, but it really is the metrics and trackability to really be able to provide impact to our business.

JeeYoung Wenglikowski Senior Global Marketing Manager, KellyOCG

We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.

Liam McGrory Marketing Director, Willis Towers Watson

Turtl creates more opportunities for us. We can now say yes - this mattered.

Laetitia Catta Head of Content Marketing, Cegid

With this further integration, we can see at a more granular level how they're interacting and it's moving people through the funnel a lot quicker because we are able to see how many interactions they're actually having.

Russell Webb Marketing Campaigns Manager, People Safe

MORE ABOUT TURTL

550% INCREASE IN REVENUE

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

See how

CREATING THE BEST LEAD MAGNETS

High-quality leads fuel B2B growth, and the key to capturing them is irresistible lead magnets. This guide covers the best ones and how to create them.

B2B lead magnets

OVER 85% WIN RATE ON PROPOSALS

Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

Learn how

WHAT IS REVENUE CONTENT?

Learn how to build a bridge between your marketing and return on investment.

Learn more

Platform

Speed. Insight. Real impact. This is Hatch.

Use Cases

Teams

$1M+ in new revenue closed

Revenue, The Turtl Way

Turtl in the wild

550% increase in revenue

LEARN

COMPANY

How to close the gap between content and revenue