CREATE, CAPTURE AND QUALIFY DEMAND

Turtl helps you create interactive content, uncover what drives high-intent engagement and capture more demand, so you can double down on the campaigns that deliver pipeline, not just clicks.

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Trusted by hundreds of companies worldwide

How does Turtl help you create demand?

Creating demand means winning attention and trust. With Turtl, you unite three revenue levers, enabling marketers to create content that doesn’t just attract clicks, it drives qualified pipeline and measurable revenue.

Create
Analyze
Optimize

Create demand across your entire buyer journey

Easily create dynamic content for each stage of your buyer journey.

Build 50+ content types (eBooks, whitepapers, reports, guides and more)
Personalize for every segment or stage of the buyer journey
Use on-brand templates to scale global campaigns fast
Publish everywhere, from web embeds to sales outreach

Turtl editor ->

Take action with automated analytics

See data on content performance, audience segments, topics, and buyer intent.

Identify how to drive more revenue
Compare performance against peers with content benchmarks
Two-way integrations with CRM systems and revenue SORs for deep multivariate analysis

Explore analytics ->

Accelerate your revenue growth

Use AI-powered features to continuously improve the impact of content across the buyer journey

Create a flywheel to create, capture and qualify more demand, faster
In-platform recommendations across a suite of metrics including content performance, pipeline and revenue

Optimize with Hatch ->

WHAT MAKES TURTL DIFFERENT FROM OTHER DEMAND GEN TOOLS?

Unlike most content tools, which stop at engagement, Turtl connects engagement to demand and revenue.

Feature	Typical Tools	Turtl
Content format	Static PDFs	Interactive, psychology-led design
Personalization	Manual	1:1 scalable personalization engine
Analytics	Clicks, downloads	Full behavioral and revenue analytics
Optimization	Manual reporting	AI-powered Hatch recommendations
Revenue tracking	Not possible	Pipeline and conversion attribution

TURTL TRANSFORMS DEMAND GEN TEAMS INTO REVENUE ENGINES

View case studies

567%

increase in qualified leads

Using revenue content empowers brands to scale the outcomes they can achieve. Redstor’s CMO implemented Turtl and generated at 567% increase in MQLs in just six months.

60%

increase in lead generation

Turtl unlocks significant increases in lead generation. Frost & Sullivan were able to achieve 54% higher click through rates and a staggering 60% increase in global lead generation.

2X

more leads generated

Our engaging format and flexible configuration for gating empowered Informa to double the number of leads generated from using our platform.

FREQUENTLY ASKED DEMAND GENERATION QUESTIONS

What types of content work best for demand generation?

Demand gen really thrives when you use engaging, educational content. Think interactive reports, personalized guides, and thought-leadership pieces that educate and qualify at the same time (Spoiler, Turtl makes it easy to build them all).

How does Turtl handle large-scale content production?

Turtl allows for content production at scale through templates, brand automation, and AI-assisted content creation and personalization. From lead gen to demand gen, teams can produce 1000s of revenue-ready content assets in minutes.

How does Turtl use AI to optimize demand generation?

Turtl's revenue AI agent, Hatch, continuously analyzes campaign data and recommends what to improve next. This could include:

Which assets generate the most qualified demand
Where to adjust messaging for higher conversion
How to reallocate spend for better ROI

Think of Hatch as an always-on revenue strategist inside your content platform, constantly optimizing your demand gen efforts.

Can Turtl integrate with marketing automation for demand generation?

Yes. Turtl connects seamlessly with leading CRM and MAP platforms like Salesforce, Marketo, HubSpot, and Eloqua.

You can push personalized Turtl content assets into nurture programs, HubSpot sequences, or outbound campaigns.

How does personalization work for demand generation campaigns?

Turtl’s Patented Personalization Engine lets you produce thousands of unique assets in minutes.

How it works:

Add personalization tokens (e.g., name, industry, persona).
Auto-generate tailored versions from CRM or MAP data.
Distribute via HubSpot, Marketo, or Sales sequences.

This creates account-specific content at enterprise scale, allowing Demand Gen Managers to boost engagement, conversion, and credibility with their buyers.

What are effective demand generation strategies for B2B marketers?

High-performing B2B demand strategies combine:

Interactive content that captures attention and intent
Personalization to increase conversion rates
Actionable analytics to refine targeting and investment

Turtl unites all three in one platform, helping marketing teams build a revenue content funnel that continuously improves demand creation and qualification.

-> Explore demand generation strategies

WHAT OUR CUSTOMERS SAY

We've never had quantifiable data like this that I can take to executives and prove the value of what we're doing.

Gareth Scragg Marketing Director, Leading Edge Forum

The biggest learning Turtl gives us - what content our audience is actually engaging with, where they drop off, what drives conversion and help us drive more revenue from our content.

Jane Ha Senior Marketing Manager, Kantar Worldpanel

Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!

Laetitia Catta Head of Content Marketing, Cegid

So while we've got the Turtl analytics that help with Turtl, we can also get extra detail fed directly into our marketing automation program. We've got the page specific actions, that feed into our Pardot system, and that allows us to track anyone that's doing any sort of minor actions within Turtl. Whether that be flipping through pages, clicking on certain interactivities, they'll all get assigned a score. These metrics are fed into our Pardot scoring system to tell us how warm a lead is, how engaged they are and whether they're ready to be spoken to by the Sales team.

Russell Webb Marketing Campaigns Manager, People Safe

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

Lauren Fitzgerald Senior Strategist, Nielsen

We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.

Liam McGrory Marketing Director, Willis Towers Watson

MORE ABOUT TURTL

OVER 85% WIN RATE ON PROPOSALS

Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

Learn how

CLOSE THE REVENUE GAP

Discover how to solve the biggest problem impacting your marketing performance and pipeline.

Read me

550% INCREASE IN REVENUE

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

See how

WHAT IS REVENUE CONTENT?

Learn how to build a bridge between your marketing and return on investment.

Learn more

Platform

Speed. Insight. Real impact. This is Hatch.

Use Cases

Teams

$1M+ in new revenue closed

Revenue, The Turtl Way

Turtl in the wild

550% increase in revenue

LEARN

COMPANY

How to close the gap between content and revenue