WIN, GROW & SCALE ABM CAMPAIGNS

Power your ABM campaigns with personalized content that drives revenue. Turtl helps you scale relevance across target accounts, surface real-time intent signals, and prove the impact of your content on pipeline.

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Trusted by hundreds of companies worldwide

WE GET IT, SCALING YOUR ABM CAMPAIGNS SUCKS.

Reaching the right accounts and driving real revenue impact isn’t simple, ABM takes precision, personalization, and accuracy. And, replacing static PDFs with relevant experiences is easier said than done.

At least, it was. Then you met Turtl, the platform that knows content, knows ABM, and knows how to drive pipeline at scale.

HOW DO YOU PERSONALIZE ABM CAMPAIGNS AT SCALE?

Turtl gives you the tools, data, and automation to deliver personalization that drives provable pipeline, from one-to-one plays to one-to-many efficiency.

Create
Personalize
Optimize

Scale your ABM campaigns faster

Speed up your ABM campaigns while keeping every piece on-brand and aligned to your buyer stages. Turtl’s dynamic templates make personalization repeatable, measurable, and lightning-fast.

Why it works:

Branded, modular templates keep every content asset consistent and ready for repeated use
Dynamic fields auto-populate from CRM or CSV data
Create personalized experiences across the full buyer journey, in hours, not weeks
No-code editing and collaboration mean marketers can stay agile

Turtl editor ->

Hyper-personalize for
hyper-growth

Deliver personalization at scale, without adding strain on your team or resources. Upload your audience data or connect your CRM to generate 1000s of unique assets tailored to account, segment, or persona.

Why it works:

Personalize 1000s of ABM assets in a single batch run
Configure text, images, sections, and charts for true one-to-one relevance
Combine firmographic, behavioral, and intent data to support strategic targeting
Adapt messaging across tiers from deep for 1:1 to broad for 1:many

Personalization at scale ->

Insights to accelerate growth from ABM

Enrich content with relevant buyer and account data to improve performance. Turtl’s AI revenue agent alongside real-time analytics show who’s engaged, what topics are resonating, and how to move accounts closer to close.

How it works:

Auto-generated analytics surface hottest buyer signals for sales
AI identifies buying committees and intent signals in real time
Evidence-based recommendations help improve campaigns for maximum revenue impact
Create a continuous ABM flywheel — content → intent → optimization → revenue

Optimize with revenue recommendations->

DOES THIS ACTUALLY DRIVE REVENUE? HERE'S THE PROOF.

We don’t do vague vanity wins. We show pipeline.

View our case studies

88%

conversion with Turtl powered ABM

Turtl empowers you to deliver highly personalized content for buyer-specific needs at scale. Telenet achieved an 88% conversion rate on their ABM program using Turtl.

60%

increase in lead generation

Turtl unlocks significant increases in lead generation. Frost & Sullivan were able to achieve 54% higher click through rates and a staggering 60% increase in global lead generation.

100%

FREQUENTLY ASKED ABM QUESTIONS

Quick answers for busy decision-makers

How does Turtl integrate with our CRM and MAP ecosystem?

Turtl integrates with your CRM and MAPs by supporting both direct integrations and secure CSV automation. It connects natively with systems like 6sense, Salesforce, HubSpot, and Marketo, syncing engagement data bi-directionally.

-> Explore Turtl integrations

How does Turtl use intent data to improve ABM performance?

Turtl uses intent data to enhance ABM performance in several ways, most notably by identifying high-intent accounts and syncing insights into CRMs for more personalized sales follow-up.

Turtl’s AI revenue agent analyzes engagement and intent signals to highlight which accounts are most likely to convert, and why. These insights help marketers prioritize outreach, personalize messaging, and enables sales teams to act on warm signals faster, shortening the path to revenue.

Can Turtl update content automatically when intent scores change?

Yes, Turtl updates content with live data that can refresh personalized content. This means your messaging always aligns with real-time intent, and stays relevant.

How does Turtl measure the impact of ABM content on pipeline and revenue?

Turtl connects engagement metrics from your ABM campaigns directly to business outcomes from pipeline through to revenue. Through its analytics dashboard, you can track:

Engagement by account, persona, or buyer stage
Stage-to-stage conversion rates
Content influence on closed revenue
Win/loss trends and intent shifts

This provides a complete attribution loop for ABM performance measurement.

What does an ABM content production workflow look like?

Producing ABM content follows a simple 6-step system, from selecting an audience through to optimizing launched content.

Export your target account list and persona data from CRM/MAP.
Create content easily by picking a branded Turtl template. Get started with your next guide, report or whitepaper.
Map the data from your CRM fields to dynamic variables (from names to logos and personas).
Run automated personalization to produce 1000s of tailored ABM content assets.
Publish gated (or ungated) content and feed engagement signals back into CRM.
Use AI (like Turtl's Hatch) to flag high intent accounts, prioritize sales outreach and iterate your marketing content.

This is the operational core of true ABM personalization that scales.

-> Turtl's ABM playbook

WHAT OUR CUSTOMERS SAY

Turtl has been an extremely vital tool for the ABM team at Jabra…Using Turtl's personalisation Engine, we are now able to generate highly engaging, customized customer-facing documentation in minutes, rather than hours. We have seen the amount of time it takes to deliver a piece of content decrease by about 80-90%, giving us time to focus on delivering additional value to our account teams and customers.

Jamie King Account Based Marketing Manager, Jabra

We’ve found the tool is very good for ABM, at gathering high-quality leads, and showing our customers that we understand them.

Jordan Kologe Senior Product Marketing Manager, Veeva

Turtl wins hands down. It saves costs and the analytics are invaluable.

Gareth Case CMO, Redstor

We've never had quantifiable data like this that I can take to executives and prove the value of what we're doing.

Gareth Scragg Marketing Director, Leading Edge Forum

Our conversion rate has increased by 250%. Turtl played a crucial role in helping us capture and convert leads for our business.

Jane Ha Senior Marketing Manager, Kantar Worldpanel

We have reduced the production time of content by weeks, if not months.

Kay Armstrong Global Marketing Director, Cisco

Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!

Laetitia Catta Head of Content Marketing, Cegid

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

Lauren Fitzgerald Senior Strategist, Nielsen

We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.

Liam McGrory Marketing Director, Willis Towers Watson

MORE ABOUT TURTL

OVER 85% WIN RATE ON PROPOSALS

Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

Learn how

CLOSE THE REVENUE GAP

Discover how to solve the biggest problem impacting your marketing performance and pipeline.

Read me

550% INCREASE IN REVENUE

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

See how

HOW DO YOU MIGRATE FROM STATIC PDFS?

Converting static PDFs to interactive formats is easy with Turtl's PDF importer. Once imported you can personalize and track engagment. Voila, a static asset is now an ABM tool.

Explore the interactive PDF alternative

Platform

Speed. Insight. Real impact. This is Hatch.

Use Cases

Teams

$1M+ in new revenue closed

Revenue, The Turtl Way

Turtl in the wild

550% increase in revenue

LEARN

COMPANY

How to close the gap between content and revenue