RELEASE UPDATE
THE AI REVENUE
ENGINE IS HERE
Welcome to Turtl’s summer ‘25 release
Executive keynote
THE SHIFT
AI is reshaping how teams create, execute, and measure go-to-market programs. But most martech vendors were not built for this new reality.
As organizations move quickly to adopt AI tools and agents, many are running into the limits of their existing systems. These systems were designed for a different era and struggle to support the speed, complexity, and intelligence that AI requires. The result is often more complexity, not more clarity.
The most forward-thinking teams are approaching this differently. Instead of trying to work around legacy systems, they are investing in infrastructure that brings content, data, and insight together in one place. This creates a more intelligent foundation for content performance, audience engagement, and revenue growth.
That is the idea behind Hatch, Turtl’s new AI Agent. Hatch is built into the Turtl platform and helps teams move faster, make smarter decisions, and understand what drives results. It highlights what is working, what needs attention, and what actions to take next.
Watch Turtl CEO, Nick Mason reveal Summer Release innovations - supporting B2B marketers to create better content, improve performance analysis and drive GTM action and measurable business growth.
Powered by AI
MEET HATCH, YOUR REVENUE AI AGENT
Hatch works across the platform to help you create faster, optimize smarter, and turn content insights into revenue-driving decisions.
AI-assisted content generation
Create compelling content with intelligent layout suggestions.
AI tools to write, translate, and polish content faster
Hatch helps you speed up edits and scale global output.
Audience behavior analysis
Understand your audience with clear, actionable insights in easy-to-understand language.
Revenue-focused recommendations
Get strategic guidance to maximize your content's revenue.




Hatch AI
AI CONTENT CREATION
Hatch helps marketers to create better content faster.




Save weeks of work
Prompt your way to outstanding content, or enhance existing documents for maximum engagement.
Create and edit images
Hatch helps you speed up edits and scale global output with a model trained on your company’s brand guidelines.
Smart layouts
Create compelling content with intelligent layout suggestions.
Content writing assistant
Maximize your content’s impact with translations, text summarization, and copywriting, all tailored to your unique tone of voice.
Hatch AI
REVENUE INTELLIGENCE
Hatch helps marketers surface deeper intelligence and insights to improve decision-making.
Audience analysis
Understand your audience with individual reader level performance data.
Performance insights
Unlock powerful performance data at an asset and campaign level.
Pipeline impact
Clearly see the impact your content is having on influenced and sourced pipeline.
Prove ROI
Evidence the return on investment for GTM assets, campaigns and initiatives with closed won deal data.




Hatch AI
GTM ACTIONS
Hatch helps you turn your revenue intelligence into powerful actions, with evidence based recommendations to drive more performance, pipeline and revenue.




Content level improvements
Get intelligent suggestions to improve content asset by asset.
Strategic performance optimizations
Actionable tips to improve performance across your campaigns and initiatives.
Hidden opportunities
Identify your most engaged accounts and empower sales for better conversion.
Revenue recommendations
Get strategic guidance and actions to move the revenue needle.
Integrations Hub
A DELICIOUS FEAST OF GTM INTEGRATIONS
Our new integrations hub makes it faster than ever to integrate Turtl across your GTM stack.
CRM & MAP
A new suite of point to click integrations with Hubspot, Marketo, Salesforce and more.
Intent data providers
Our new partnership with 6sense allows you to enrich your programs with 3rd party intent data.
Workflow automations
Streamline the production of personalized content and create smart automated workflows to drive your campaigns forward.
Known readers
Identify readers and personalize content based on known customer data.




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in London & Ljubljana
WHAT OUR USERS ARE SAYING
Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.
Lauren Fitzgerald
Senior Strategist, Nielsen
The biggest learning Turtl gives us - what content our audience is actually engaging with, where they drop off, what drives conversion and help us drive more revenue from our content.
Jane Ha
Senior Marketing Manager, Kantar Worldpanel
Turtl is a godsend for marketing.
Jeffrey Toh
Creative Design Manager, Cisco
We’ve found the tool is very good for ABM, at gathering high-quality leads, and showing our customers that we understand them.
Jordan Kologe
Senior Product Marketing Manager, Veeva
We have reduced the production time of content by weeks, if not months.
Kay Armstrong
Global Marketing Director, Cisco
Turtl creates more opportunities for us. We can now say yes - this mattered.
Laetitia Catta
Head of Content Marketing, Cegid
Turtl doesn’t help you to save time. It helps you to optimize your time.
Tim Burton
Global Communications Lead, The Leprosy Mission
We've never had quantifiable data like this that I can take to executives and prove the value of what we're doing.
Gareth Scragg
Marketing Director, Leading Edge Forum
We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.
Liam McGrory
Marketing Director, Willis Towers Watson
Not only is it content marketing, but it really is the metrics and trackability to really be able to provide impact to our business.
JeeYoung Wenglikowski
Senior Global Marketing Manager, KellyOCG
With this further integration, we can see at a more granular level how they're interacting and it's moving people through the funnel a lot quicker because we are able to see how many interactions they're actually having.