RELEASE UPDATE

THE AI REVENUE
ENGINE IS HERE

 

Welcome to Turtl’s summer ‘25 release

Executive keynote

THE SHIFT

AI is reshaping how teams create, execute, and measure go-to-market programs. But most martech vendors were not built for this new reality.

As organizations move quickly to adopt AI tools and agents, many are running into the limits of their existing systems. These systems were designed for a different era and struggle to support the speed, complexity, and intelligence that AI requires. The result is often more complexity, not more clarity.

The most forward-thinking teams are approaching this differently. Instead of trying to work around legacy systems, they are investing in infrastructure that brings content, data, and insight together in one place. This creates a more intelligent foundation for content performance, audience engagement, and revenue growth.

That is the idea behind Hatch, Turtl’s new AI Agent. Hatch is built into the Turtl platform and helps teams move faster, make smarter decisions, and understand what drives results. It highlights what is working, what needs attention, and what actions to take next.

Watch Turtl CEO, Nick Mason reveal Summer Release innovations - supporting B2B marketers to create better content, improve performance analysis and drive GTM action and measurable business growth.

Powered by AI

MEET HATCH, YOUR REVENUE AI AGENT

Hatch works across the platform to help you create faster, optimize smarter, and turn content insights into revenue-driving decisions.

AI-assisted content generation

Create compelling content with intelligent layout suggestions.

AI tools to write, translate, and polish content faster

Hatch helps you speed up edits and scale global output.

Audience behavior analysis

Understand your audience with clear, actionable insights in easy-to-understand language.

Revenue-focused recommendations

Get strategic guidance to maximize your content's revenue.

summer-release-from-prompt-short summer-release-translation summer-release-audience-analysis summer-release-revenue-focused-recommendations
Hatch AI

AI CONTENT CREATION

Hatch helps marketers to create better content faster.

summer-release-generate-from-prompt edit-images-with-ai-adjusted change-layout-hatch_v4 summer-release-content-writing-assistant

Save weeks of work

Prompt your way to outstanding content, or enhance existing documents for maximum engagement.

Create and edit images

Hatch helps you speed up edits and scale global output with a model trained on your company’s brand guidelines.

Smart layouts

Create compelling content with intelligent layout suggestions.

Content writing assistant

Maximize your content’s impact with translations, text summarization, and copywriting, all tailored to your unique tone of voice.

Hatch AI

REVENUE INTELLIGENCE

Hatch helps marketers surface deeper intelligence and insights to improve decision-making.

Audience analysis

Understand your audience with individual  reader level performance data.

Performance insights

Unlock powerful performance data at an asset and campaign level.

Pipeline impact

Clearly see the impact your content is having on influenced and sourced pipeline.

Prove ROI

Evidence the return on investment for GTM assets, campaigns and initiatives with closed won deal data.

summer-release-audience-level-insight summer-release-performance-insights summer-release-pipeline-impact summer-release-prove-ROI
Hatch AI

GTM ACTIONS

Hatch helps you turn your revenue intelligence into powerful actions, with evidence based recommendations to drive more performance, pipeline and revenue.

summer-release-content-level_v2 summer-release-strategic-performance summer-release-sales-conversionsjpg summer-release-revenue-recommendations

Content level improvements

Get intelligent suggestions to improve content asset by asset.

Strategic performance optimizations

Actionable tips to improve performance across your campaigns and initiatives.

Hidden opportunities

Identify your most engaged accounts and empower sales for better conversion.

Revenue recommendations

Get strategic guidance and actions to move the revenue needle.

Integrations Hub

A DELICIOUS FEAST OF GTM INTEGRATIONS

Our new integrations hub makes it faster than ever to integrate Turtl across your GTM stack.

CRM & MAP

A new suite of point to click integrations with Hubspot, Marketo, Salesforce and more.

Intent data providers

Our new partnership with 6sense allows you to enrich your programs with 3rd party intent data.

Workflow automations

Streamline the production of personalized content and create smart automated workflows to drive your campaigns forward.

Known readers

Identify readers and personalize content based on known customer data.

summer-release-crm-integrations-short summer-release-intent-data-providers summer-release-workflow-automations summer-release-known-readers

Built with love
in London & Ljubljana

WHAT OUR USERS ARE SAYING

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

Testimonials headshot Lauren Fitzgerald
Lauren Fitzgerald Senior Strategist, Nielsen

The biggest learning Turtl gives us - what content our audience is actually engaging with, where they drop off, what drives conversion and help us drive more revenue from our content.

Testimonials headshot Jane Ha
Jane Ha Senior Marketing Manager, Kantar Worldpanel

Turtl is a godsend for marketing.

Testimonials headshot Jeffrey Toh
Jeffrey Toh Creative Design Manager, Cisco

We’ve found the tool is very good for ABM, at gathering high-quality leads, and showing our customers that we understand them.

Testimonials headshot Jordan Kologe
Jordan Kologe Senior Product Marketing Manager, Veeva

We have reduced the production time of content by weeks, if not months.

Testimonials headshot Kay Armstrong
Kay Armstrong Global Marketing Director, Cisco

Turtl creates more opportunities for us. We can now say yes - this mattered.

Testimonials headshot Laetitia Catta
Laetitia Catta Head of Content Marketing, Cegid

Turtl doesn’t help you to save time. It helps you to optimize your time.

Testimonials headshot Tim Burton
Tim Burton Global Communications Lead, The Leprosy Mission

We've never had quantifiable data like this that I can take to executives and prove the value of what we're doing.

Testimonials headshot Gareth Scragg
Gareth Scragg Marketing Director, Leading Edge Forum

We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.

Testimonials headshot Liam McGrory
Liam McGrory Marketing Director, Willis Towers Watson

Not only is it content marketing, but it really is the metrics and trackability to really be able to provide impact to our business.

Testimonials headshot JeeYoung Wenglikowski
JeeYoung Wenglikowski Senior Global Marketing Manager, KellyOCG

With this further integration, we can see at a more granular level how they're interacting and it's moving people through the funnel a lot quicker because we are able to see how many interactions they're actually having.

Testimonials headshot Russell Webb
Russell Webb Marketing Campaigns Manager, Peoplesafe