Law firm marketers have their work cut out for them. Most are faced with increasing pressure to demonstrate ROI, growing demand for brand differentiation, and dependency on time-strapped subject matter experts to feed thought leadership
Turtl’s easy-to-use content creation tool and detailed data tracking can help law firm marketers leapfrog into the 21st-century with a digital-first interactive content solution that drives measurable results.
Law firm marketing teams are often weighed down by legacy processes. Cut down on content production timelines and embrace a more agile approach to delivery with Turtl’s drag and drop design tools and real-time editing. Create stand-out interactive content inhouse. No coding or design skills needed.
Stand out from the medley of the uninspired legal whitepapers served up in PDF. The dynamic and highly visual Turtl format keeps online readers engaged for longer and is more effective for lead gen than PDF and long scroll posts. Keep readers tuned in through polls, video, dynamic charts and more.
Creating a clear and differentiated brand identity for your firm is critical as the legal market becomes more cramped. With style guidelines locked in, you can rest assured that content produced across the business will remain consistently high quality and on-brand. Real-time editing means any overlooked typos, inconsistencies or outdated info can be fixed in a matter of clicks.
Use Turtl’s detailed content performance and reader analytics to demonstrate the value of your content efforts. Capture more leads and explore their engagement in detail. Understand what they care about and where their attention is dropping off. Use this insight to produce more of the content your readers are interested in reading.
Drive higher engagement and more leads through premium interactive content created in-house, and take a data-driven approach to your content, campaign and ABM strategies.
Track how stakeholders read your proposals, simplify the production of sales collateral and create centralized, live-updated sales playbooks for reps and partners.
Improve staff engagement with dynamic handbooks, newsletters, and magazines, and see which employees are most (and least) engaged with your company’s culture and success.
Make your company’s vacancies stand out to attract top talent, nurture candidate enthusiasm and monitor engagement during notice periods to spot potential drop outs.
24th October 2019
Marketing has been going through a crisis of confidence for a while now. A recent report by Deloitte revealed how less than a third of…