The PDF is a safe bet. It’s familiar, it’s comfortable. But – it’s also static. It’s unengaging. It was designed for print. It offers next to no insight into content performance or audience’s behavior. We could go on…

Let’s say you commission original research, write a fantastic report, and promote it through a sophisticated campaign. Put it in a PDF and readers will download it and forget it. All that hard work down the drain. Come on, marketers, we can do better.

Now, close your eyes. Picture a world where, instead of a dusty old PDF, you send out an interactive alternative. This format gives your readers the content experience they want, and it gives you… DATA! Your board asks you how the whitepaper is performing? No problem! Your sales team wants to know what prospects are interested in? You got it!

Are you excited yet?

It's the battle of the content formats 🥊

Format

The PDF is a known format. You open it and you know what to expect. But, what you expect is scroll fatigue, and endless streams of text. You could have a psychologically driven alternative with rich visuals, interactive features and a responsive format built for the web, optimized for desktop and mobile. No more ‘pinch to zoom’!

Engagement

PSA: Nobody wants to read a 40-page PDF. An interactive alternative (like Turtl) drives 10x more engagement, improves information recall, and boosts positive brand sentiment.

Edits and updates

Sure, it’s easy to edit a PDF. And maybe, no one cares that much about receiving “The Best Whitepaper Ever_V4_Final.Actual_Final.pdf”. But, what if there was an option where editing and updating happens in real-time? You’d never have to worry about outdated collateral (ever, ever, ever) again.

Reader data and insights

Choose your fighter: number of downloads vs. downloads, total reads, interactions, shares, sign-ups, and more? How about guessing your audience’s engagement and intent OR knowing it? We think it’s a no-brainer, we know who we’d pick.

Personalization at scale

It’s impossible to personalize PDFs at scale unless you manually tailor each one. But you could use a format with game-changing patented personalization and reader data to create 1000s of personalized documents in minutes.

The decision is in, and dare we say, it’s a technical knockout. The interactive alternative to the PDF ticking all these boxes exists – and it’s the solution your content and your readers deserve.

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Say hello to Turtl, where your content performance is our priority.

Welcome to lower costs, higher engagement and better content performance.

Let’s start with the big one: PDFs are proven to have 90% less reader engagement than Turtl Docs. That’s a big deal for your content performance, lead generation, sales cycle, and ultimately the bottom line.

Turtl’s features benefit you, your stakeholders and, most importantly, your readers. Turtl provides a visually exciting and interactive alternative to PDFs. Plus, you don’t need to be a designer or a developer to make a Turtl Doc. With our ‘drag and drop’ approach, anyone can create, personalize, and publish engaging documents that are on brand, on time, and under budget.

Can your PDF do this?

Fast & easy content creation

Start from scratch or import an existing PDF to start designing stand-out, interactive content that lands on brand every time.

Personalize at scale

Create highly tailored content – whether it’s for one or 1000s of readers! – in minutes.

Simplified multi-channel distribution

Set access controls and autogenerate assets to share your content across your favorite channels.

Integrate with the tools you love

Connect Turtl with your marketing automation platforms and CRM systems to maximize content ROI.

Gather detailed reader insights

Analyze granular engagement data to identify your warmest leads and do more of what works.

Optimize your content with
data-driven suggestions

Compare your Docs to content across your organization and industry and improve performance gaps with data-backed optimizations.

👉 Ready to see for yourself? Get your PDF converted!

BONUS: UPGRADE YOUR PDF

Convert your PDF in minutes

With our PDF Importer, quickly convert PDFs into interactive Turtl Docs and sidestep mundane content creation.

Turtl AI selects best-fit templates, applies branding and imagery, and generates layouts. Whether you’re reimagining old assets or kickstarting a new masterpiece, you’ll have a Doc that’s ready to play with in minutes.

Take a tour of our PDF Importer

Don't settle for a PDF.
Your content could look like this...

Open an example, or visit our community showcase. See what you could create in Turtl without design or coding skills.

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EY: Transform in tech

Professional services Magazine

Infosys Aster: Marketing Success Stories

Technology Case study

BWD: Financial services earnings & benefits census

Financial services Report

Deloitte: Digital equity

Professional services Report

Ricoh: Ricoh Today

Technology Brochure

Kelly: Growing with purpose

Professional services Report

Cal Performances: 2024-25 Season

Retail and consumer Brochure

Capgemini: What matters to today’s consumer

Technology Report

RSSB: Horizon Issue 12

Professional services Magazine

Articulate: Effective e-learning

Technology Guide

Kantar: Face Value | Global beauty report 2023

Media Report

GiveSmart: Fundraising assessment travel plans

Technology Whitepaper

Stuck with a backlog of
low-performing PDFs?

See what Turtl could do for you

Book a demo

How customers win with Turtl

As a graphic designer and Adobe disciple I had reservations about using Turtl to replace the usual method of producing PDF’s for online use, thinking it would be too ‘design restrictive’ due to its simplicity. A few Docs later, I was converted! For over a year, it’s been my lead tool for creating fast interactive content which enables us to fully engage with our target audience.

Mark Russell

Graphic Designer, ManpowerGroup

Turtl allowed us to present our information in a really engaging, interactive way which is much more appealing than our usual PDFs. It makes people want to read more, and therefore provide us with their data in order to do so.

Hannah Dennett

Communications Manager, Mind

The lack of tracking within a PDF means we have no idea if someone opens it or not, let alone how long they spend reading it.

Catherine Carmen

Institutional Marketing Manager, T. Rowe Price

Turtl wins hands down. And it’s not just PDF. It’s PPT too. These are old tech and Turtl is a much better way of doing things. It’s more engaging both to read and create. It saves costs and the analytics are invaluable.

Gareth Case

Chief Marketing Officer, Redstor

Trusted by businesses of all sizes

What happens next?

Step 1

Schedule a personalized demo

Find a time and date that works for you to speak to a Turtl expert. They’ll go into more detail to make sure Turtl is right for you!

Book a demo

Step 2

We handle the details

Our amazing Onboarding team will help get you set up in Turtl and make sure you have everything you need to succeed.

More about onboarding

Step 3

Create, share and track interactive content

Jump into the Turtl Editor to start creating interactive content that will score you more reads, better leads, and bigger deals!

Explore Turtl editor

More about Turtl

Optimize

Improve document performance with AI-backed data benchmarks

Turtl is the only content creation platform that benchmarks content. Turtl’s big data tells you how your content is performing across teams, organizations and industries.

Explore optimizations

Digital format analysis

Turtl Docs vs webpages

Double the time readers spend with your content with the right format.

Read the study

CONTENT TYPES

For content across the funnel

Businesses like yours use Turtl to create collateral for every stage of the buyer journey, from thought leadership, newsletters and case studies to proposals and user guides.

Explore use cases

RESOURCES

Self-guided platform tours

Get behind the screens and dive into our interactive demo library. Explore our platform's features at your own pace.

Interactive demo hub

Goodbye static PDFs.
Hello interactive Turtl Docs!

Book a personalized demo

Interactive PDFs The pros and cons of alternative formats

Backstreet may be back, but the PDF sure isn’t. It’s time to “Bye, bye, bye” to pdf.pdf.pdf