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WHAT'S ON THE AGENDA
How leading brands are closing the revenue gap
Real stories of how revenue content is driving performance, pipeline, and confidence.
Q&A with Sarah Thomas, CMO at Capgemini
What B2B marketing looks like when strategy meets accountability.
Keynotes from the Turtl team
Why personalization, intent data, and insights are redefining the content game.
Networking with senior B2B marketers across EMEA
Connect, share, and learn with marketers solving the same problems you are.
A WAKE-UP CALL FOR B2B MARKETERS
Content is everywhere. But how much of it actually contributes to pipeline or revenue? As expectations rise, traditional metrics, like views, downloads, and MQLs, all fall short.
This disconnect is what we call The Revenue Gap: the space between the content we produce and the revenue we’re expected to generate. And it's costing marketers time, credibility, and budget.
This event is designed for:
- CMOs and marketing leaders tasked with proving ROI
- Demand gen, ABM, and content leaders hungry for performance
- Sales and marketing teams looking to align on revenue outcomes
You’ll walk away with practical insights, strategy-shifting content, and your own version of the Revenue Content Playbook - built by marketers, for marketers.
