HOW TO IDENTIFY CAMPAIGNS DRIVING THE BIGGEST GROWTH IN NEW OPPORTUNITIES

Can you show me the top campaigns that had the biggest change in reaching new opportunities over the time period filtered

💡 Tip: Make sure data filter is set correctly

This prompt highlights the campaigns that have shown the most significant growth or shift in generating new opportunities within a defined timeframe. By comparing performance trends over time, it identifies which campaigns successfully expanded reach into fresh audiences or uncovered new demand pockets , a clear indicator of marketing momentum and market responsiveness.

The analysis helps teams distinguish between consistent performers and emerging growth drivers, revealing which creative approaches, content types, or targeting strategies are unlocking new pipeline potential. It also surfaces early warning signals where opportunity generation may be slowing. This view empowers marketing leaders to double down on what’s accelerating new business while diagnosing where engagement strategies may need recalibration.

Ultimately, the insight connects campaign evolution to opportunity creation, ensuring marketing effort is continuously optimized for expansion and revenue impact.

Demand generation

Engagement | Leads | Pipeline

Campaign Performance Analysis: New Opportunities Impact

Based on the data provided, I've analyzed the campaigns that had the most significant impact on reaching new opportunities during the filtered time period.

Top Campaigns by New Opportunities

Key Insights

• AI Campaign showed the strongest performance in generating new leads (12) with a high engagement score and excellent read rate of 60%.

• Content Production Campaign delivered the highest overall engagement score (17,814) with 11 new leads, making it the second most effective campaign for new opportunities.

• Lead Generation Campaign had moderate performance with 4 new leads and medium engagement.

• Expert Services Campaign had the lowest impact with only 1 new lead and the lowest engagement metrics among the top campaigns.

Distribution Channel Effectiveness

The data shows varying effectiveness across distribution channels:

• Direct (unidentified source): Highest engagement score (17,814)
• Google: Strong lead generation (12 leads) with high engagement (13,173)
• LinkedIn: Moderate performance (4 leads, 8,285 engagement)

Recommendations

• Increase AI Campaign Investment: Given its strong lead generation and high engagement, consider allocating more resources to this campaign type.

• Improve Channel Attribution: The high performance of "Direct" traffic suggests a need for better UTM tagging to understand where these high-performing visits are coming from. Consider implementing UTM tags to understand channel effectiveness.

• Enhance Lead Generation Campaign: Despite its name, this campaign underperformed in actual lead generation. Consider reviewing its content and distribution strategy to better align with its purpose.

• Personalize High-Performing Content: The AI and Content Production campaigns would benefit from personalization to further increase conversion rates. Learn more about delivering personalized experiences for higher engagement and conversion.

• Optimize for Buyer Journey: The data suggests your most effective campaigns align with the Awareness and Consider stages. To improve full-funnel performance, develop more targeted content for the Purchase and Activation stages.