UNDERSTAND WHICH CONTENT HELPED GENERATE THE MOST PIPELINE

Which content topic generated the most pipeline in X period?

This prompt uncovers which content topics have the greatest impact on revenue generation, moving beyond surface-level engagement metrics to reveal the subjects that actually convert to pipeline. By connecting topic-level performance to measurable sales outcomes, marketers can identify where their storytelling and strategic messaging are truly resonating with buying audiences.

Understanding pipeline-driving topics allows teams to prioritize future investment in high-value narratives and scale what’s proven to influence revenue. It also helps marketing leaders demonstrate clear commercial attribution , showing how specific content themes progress leads through the funnel and contribute to business growth. In essence, this analysis transforms content strategy from an awareness exercise into a direct growth lever.

Demand generation | Content production | ABM

Pipeline | Revenue | Leads

Content Topic Pipeline Analysis

Based on the data provided, I can analyze which content topics generated the most engagement, which is often a leading indicator for pipeline generation. Note: Specific pipeline or revenue data broken down by content topic was not available in the dataset.

Top Content Topics by Engagement Score

Key Insights

• Content Production has the highest engagement score (17,814), indicating strong interest in this topic.

• AI content generated the most leads (12) with a high average read rate of 60%, suggesting it's effectively capturing and maintaining reader interest.

• Lead Generation content, ironically, generated fewer leads (4) but still maintained medium engagement.

• Expert Services had the lowest engagement metrics among the topics analyzed.

Recommendations

• Invest more in AI content: With the highest lead generation and strong engagement, this topic appears to be resonating well and likely contributing significantly to your pipeline.

• Optimize Content Production materials: While engagement is high, consider ways to improve lead conversion from this highly engaging content.

• Improve distribution: "Direct" is your top channel, meaning unidentified traffic. Consider implementing UTM tags to better understand which channels drive valuable traffic.

• Personalize high-performing content: Add personalization to AI and Content Production materials to further improve conversion rates.

• Sync intent data with CRM: To better track how these topics influence your pipeline, consider syncing Turtl intent data with your CRM.