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TOP PERFORMING CONTENT BY PIPELINE CONTRIBUTION
PROMPT
Which content contributed most to pipeline?
DESCRIPTION
This prompt identifies the specific content assets (such as case studies, reports, or guides) that have directly influenced the largest share of pipeline. Instead of viewing content as a volume game, this analysis focuses on business impact, connecting individual documents to tangible revenue outcomes. It helps teams understand which pieces are not just being read or shared, but actually moving opportunities through the sales funnel.
By surfacing the highest-performing documents, marketers gain evidence to guide both content creation and enablement strategy. It enables better resource allocation toward the formats, narratives, and document types that consistently drive pipeline growth. The insight also supports collaboration between marketing and sales by highlighting which materials are proving most valuable in live deal cycles, demonstrating how strong, data-informed storytelling translates into measurable commercial results.
USE CASE
Demand generation | Content production | ABM
VALUE DRIVER
Pipeline | Leads
EXAMPLE REPLY
Content Pipeline Contribution Analysis
Based on the data provided, I can analyze which content has contributed most to your pipeline. Let me break this down for you.
Top Content by Engagement Score
The engagement score is a key indicator of content performance that can correlate with pipeline contribution:
| Document Title | Engagement Score | Engagement Level | Leads Generated |
|---|---|---|---|
| Report (Content Production) | 17,814 | High | 11 |
| Newsletter (AI) | 13,173 | High | 12 |
| Presentation (Lead Generation) | 8,285 | Medium | 4 |
| Sales Proposal (Expert Services) | 6,888 | Medium | 1 |
| Content Type | Engagement Score | Leads | Avg Read Rate |
|---|---|---|---|
| Presentations | 17,814 | 11 | 42% |
| Brochures | 13,173 | 12 | 60% |
| Internal Reports | 8,285 | 4 | 31% |
| User Manuals | 6,888 | 1 | 21% |
Key Insights
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High-value content: The "Report" on Content Production and "Newsletter" on AI are your top performers, generating both high engagement and the most leads.
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Lead generation efficiency: The Newsletter on AI generated the most leads (12) with a strong 60% average read rate, making it particularly effective for pipeline contribution.
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Content topic impact: Content focused on "Content Production" and "AI" topics appears to resonate most with your audience and contribute significantly to your pipeline.
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Buying journey alignment: Your top-performing content aligns with early-stage awareness (Report) and consideration (Newsletter) stages of the buying journey.
Recommendations
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Invest in high-performing formats: Create more report and newsletter-style content as these formats have demonstrated the strongest pipeline contribution.
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Focus on winning topics: Continue developing content around "Content Production" and "AI" as these topics are clearly resonating with your audience.
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Enhance lead qualification: Consider implementing lead qualification strategies to better convert your engaged readers into pipeline opportunities.
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Leverage intent data: Sync Turtl intent data with your CRM to help your sales team prioritize follow-ups with leads showing high engagement with your top-performing content.
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Improve distribution tracking: Since "Direct" is a top channel, consider implementing UTM tags to better understand which specific distribution channels are driving the most valuable traffic.
