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    HOW TO IDENTIFY WHICH CHANNELS DRIVE THE MOST INFLUENCE ACROSS THE FUNNEL

    PROMPT

    Which channels have the most influence on MQLs, SQLs, Opportunities and closed won deals?

    DESCRIPTION

    This prompt provides a full-funnel view of channel performance, mapping influence from initial lead generation (MQLs) through to qualified opportunities and closed revenue. It helps you understand not just which channels attract attention, but which consistently move prospects through the buying journey and contribute to tangible sales outcomes.

    By connecting marketing activity to progression stages, this analysis enables teams to identify true high-impact channels versus those driving shallow engagement. It reveals where marketing investment has the strongest conversion leverage and where bottlenecks occur in lead progression. The result is a data-backed blueprint for optimizing channel mix - one that maximizes both volume and quality of pipeline, aligns marketing and sales priorities, and strengthens overall revenue efficiency.

    USE CASE

    Demand generation | Content production | ABM

    VALUE DRIVER

    Pipeline | Revenue | Leads | Conversion

    EXAMPLE RESPONSE

    Channel Influence Analysis on Sales Pipeline

    Based on the data provided, I can analyze which channels have the most influence on different stages of your sales pipeline. Let's break this down by channel performance.

    Channel Performance Overview
    Channel Readers Leads Engagement Score Engagement Level
    Direct 121 11 17,814 High
    www.google.com 120 12 13,173 High
    www.linkedin.com 118 4 8,285 Medium
    Key Insights

    • Google Search appears to be your most effective channel for lead generation with 12 leads, closely followed by Direct traffic with 11 leads.

    • Direct traffic shows the highest engagement score (17,814), suggesting that while it may not generate the most leads, the quality of engagement is superior.

    • LinkedIn is generating a moderate number of leads (4) with medium engagement, indicating it's a valuable channel but may need optimization.

    Recommendations

    • Optimize your SEO strategy to capitalize on Google's effectiveness for lead generation. Consider expanding keyword targeting to capture more qualified traffic.

    • Investigate your direct traffic sources to understand what's driving such high engagement. This could be email campaigns, personal referrals, or other unmarked sources that should be properly tracked.

    • Enhance your LinkedIn content strategy to improve lead conversion rates. The platform shows good potential with 118 readers but only 4 leads.

    • Implement UTM tracking across all your marketing channels to better understand traffic sources. Currently, "Direct" is likely capturing untagged traffic from various sources.

    • Learn more about using UTM tags to understand channel effectiveness
      Review your website conversion paths to improve the lead generation rate from your own domain traffic. 

    Next steps

    To gain deeper insights into channel performance across your sales pipeline:

    • Connect your CRM data with Turtl to track which channels influence deals at each stage

    • Learn about syncing Turtl Intent Data with your CRM

    • Set up proper attribution tracking to understand the full customer journey from first touch to closed deal

    • Improve your analytics metrics

    • Benchmark your channel performance against industry standards