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    HOW TO UNDERSTAND CHANNEL INFLUENCE ON HIGH-VALUES NEW BUSINESS

    PROMPT

    What channels have influenced the most New Business High value inquiries over the last 2 quarters? 

    💡 Tip: Make sure the right date filters are set beforehand

    DESCRIPTION

    This prompt reveals which marketing channels are most effective at attracting high-value new business opportunities; the prospects that drive meaningful revenue impact. By analyzing channel performance across the past two quarters and breaking results down month by month, it highlights both consistent top performers and emerging trends that may signal shifting audience behavior or campaign effectiveness.

    The insight helps marketing and demand generation teams understand where premium leads originate and how engagement patterns evolve over time. It also supports better investment decisions by showing which channels sustain quality inquiry flow versus those that deliver sporadic or low-value leads. Month-by-month granularity provides a clear view of momentum, helping you identify whether high-value acquisition is accelerating or declining. This empowers more precise planning, smarter budget allocation, and stronger alignment between marketing and sales on pipeline quality rather than quantity.

    USE CASE

    Demand generation | Content production | ABM

    VALUE DRIVER

    Pipeline | Revenue | Engagement

    EXAMPLE RESPONSE

    Channel Analysis for New Business High Value Inquiries

    Based on the data provided, I can analyze which channels have influenced engagement and leads, which are precursors to high-value inquiries.

    Top Performing Channels by Engagement
    Channel Engagement Score Leads Reads Readers
    Direct 17,814 (High) 11 132 121
    www.google.com 13,173 (High) 12 130 120
    www.linkedin.com 8,285 (Medium) 4 122 118
    Key Insights

    • Direct traffic shows the highest engagement score (17,814), suggesting that direct links shared via email or messaging are highly effective at generating quality engagement.

    • Google is driving the most leads (12) with high engagement (13,173), indicating that search is an effective channel for attracting qualified prospects.

    • LinkedIn is performing moderately well with 4 leads and medium engagement, which aligns with its effectiveness for B2B marketing.
    Recommendations

    • Improve channel attribution: A significant portion of your traffic is labeled as "Direct," which means it's unidentified. Consider implementing UTM tags to understand channel effectiveness better.

    • Optimize for Google: Since Google is driving the most leads with high engagement, consider investing more in SEO and SEM strategies.

    • Enhance LinkedIn strategy: LinkedIn shows promise for B2B lead generation. Consider creating more targeted content for this platform.

    • Track conversion metrics: To better understand which channels drive high-value inquiries, set up conversion tracking from leads to opportunities in your CRM and sync Turtl intent data with your CRM.