HOW TO FIND THE TOP CAMPAIGNS DRIVING THE MOST PIPELINE BY REGION AND CHANNEL
PROMPT
What are my best campaigns that drive the most pipeline by region? By which channels were they delivered?
๐ก Tip: Make sure the right date filters are set beforehand
DESCRIPTION
This prompt helps uncover where your marketing efforts are performing strongest geographically, and through which channels those results are being achieved. By mapping campaign-driven pipeline against regions and delivery channels, it reveals not only *what* is working, but *where* and *how*. This allows marketing and revenue teams to identify regional success patterns, understand local audience behaviors, and replicate proven approaches across other territories.
Beyond simple performance tracking, this insight links regional effectiveness to channel strategy, helping you see whether results are being driven primarily by paid, owned, or earned channels. It informs smarter investment decisions by showing which combinations of campaign type and distribution medium yield the highest pipeline contribution. Ultimately, this prompt empowers global or multi-market teams to optimize their mix , scaling top-performing strategies, reducing inefficiencies, and building a more regionally balanced revenue engine.
USE CASE
Demand generation | ABM
VALUE DRIVER
Pipeline | Revenue | Engagement
EXAMPLE RESPONSE
Campaign Performance Analysis by Region and Channel
Based on the data provided, I've analyzed your campaigns to identify which are driving the most pipeline by region and distribution channel.
Top Performing Regions
| Region | Engagement Score | Leads | Avg Read Rate | Key Metrics |
|---|---|---|---|---|
| ๐ฌ๐ง United Kingdom | 17,814 (High) | 11 | 42% | 781 sec avg read time |
| ๐บ๐ธ United States | 13,173 (High) | 12 | 60% | 336 sec avg read time |
| ๐ฎ๐ณ India | 8,285 (Medium) | 4 | 31% | 81 sec avg read time |
| ๐ฉ๐ช Germany | 6,888 (Medium) | 1 | 21% | 234 sec avg read time |
Top Performing Distribution Channels
| Channel | Engagement Score | Leads | Key Metrics |
|---|---|---|---|
| Direct | 17,814 (High) | 11 | 42% read rate, 781 sec avg read time |
| www.google.com | 13,173 (High) | 12 | 60% read rate, 336 sec avg read time |
| www.linkedin.com | 8,285 (Medium) | 4 | 31% read rate, 81 sec avg read time |
| turtl.co | 6,888 (Medium) | 1 | 21% read rate, 234 sec avg read time |
Top Content Types Driving Pipeline
| Content Type | Engagement Score | Leads | Key Metrics |
|---|---|---|---|
| Presentations | 17,814 (High) | 11 | 42% read rate, 781 sec avg read time |
| Brochures | 13,173 (High) | 12 | 60% read rate, 336 sec avg read time |
| Internal Reports | 8,285 (Medium) | 4 | 31% read rate, 81 sec avg read time |
| User Manuals | 6,888 (Medium) | 1 | 21% read rate, 234 sec avg read time |
Key Insights
-
Regional Performance: The UK and US markets are generating the highest engagement and lead conversion, suggesting your campaigns are most effective in these regions.
-
Channel Effectiveness: Direct traffic and Google are your strongest channels for pipeline generation, while LinkedIn shows moderate performance.
-
Content Strategy: Presentations and brochures are significantly outperforming other content types in terms of engagement and lead generation.
Recommendations
-
Channel Optimization: Your "Direct" channel shows high engagement but lacks attribution. Consider implementing UTM tags to better understand the source of this traffic. Learn more about UTM tags.
-
Content Focus: Invest more in creating presentations and brochures, particularly for the UK and US markets where they're performing best.
-
Lead Nurturing: With 28 leads generated across regions, consider implementing personalization to improve conversion rates. Learn about personalization.
-
Regional Strategy: Consider allocating more resources to UK and US campaigns while optimizing your approach in Germany where engagement is lower.