HOW TO FIND THE CAMPAIGNS THAT CAPTURED THE DEEPEST AUDIENCE ATTENTION

Identify the campaigns with the highest Avg. Time, Completion Rate, and Interactions. Summarize top 3 with reasons why they held audience attention.

This prompt focuses on uncovering which campaigns generated the most meaningful audience engagement - not just clicks or impressions, but sustained attention and interaction. By analyzing average read time, completion rate, and interaction depth, it highlights the campaigns that successfully captured and held audience interest, indicating strong creative relevance, storytelling quality, and value alignment.

Understanding which campaigns command attention gives marketers a crucial diagnostic lens into content resonance. It helps teams identify what emotional or structural elements (such as narrative flow, personalization, or design) make certain assets more compelling. These insights can then inform creative strategy, helping replicate success across future campaigns. In essence, this analysis transforms engagement data into actionable intelligence for crafting more impactful, audience-first marketing experiences.

Demand generation | Content production | ABM

Engagement

Top Performing Campaigns Analysis

Based on the data provided, I've analyzed the campaigns with the highest average time, completion rate, and engagement metrics. Here's a summary of the top performers:

Top 3 Campaigns by Audience Attention

Why These Campaigns Held Audience Attention

1. Report on Content Production

This document achieved the highest engagement score and longest average read time despite a moderate completion rate.

Success factors:

• Depth of content: The extensive read time (13+ minutes) indicates comprehensive, valuable information that kept readers engaged
• Low bounce rate: Only 9% of readers left immediately, showing strong initial interest
• Lead generation: Successfully converted 11 readers into leads
• Content type fit: Reports are well-suited for awareness stage content, providing in-depth information for early-stage prospects

2. Newsletter on AI

This document achieved the highest completion rate (60%) with a strong average read time.

Success factors:

• Balanced content length: 5+ minute read time with high completion suggests well-structured, digestible content
• Strong lead conversion: Generated the most leads (12) among all documents
• Topic relevance: AI is a trending topic that naturally drives interest
• Content type fit: Newsletters work well for onboarding materials, helping to activate users post-purchase

3. Presentation on Lead Generation

While having a shorter read time, this presentation maintained strong engagement metrics.

Success factors:

• Concise format: Brief but impactful content (1+ minute read time)
• Low bounce rate: Only 9% of readers left immediately
• Content type fit: Presentations work well for consideration stage content, helping prospects evaluate options

Key Insights

• Content depth matters: The most engaging content provided substantial value, keeping readers engaged for longer periods

• Completion rate isn't everything: The Report had the highest engagement despite a moderate completion rate

• Topic relevance drives engagement: AI and Content Production topics generated the most interest

• Content type alignment: Each successful document matched appropriate content types to buyer journey stages

Recommendations

• Content strategy: Continue developing in-depth reports for awareness stage and newsletters for activation stage

• Topic focus: Expand content around AI and Content Production themes

• Personalization opportunities: Consider personalizing the Newsletter on AI, which already has strong engagement metrics

• Distribution channels: Improve channel tracking with UTM tags to better understand where your most engaged readers are coming from

• Content optimization: Use Hatch AI to optimize content length and structure based on these successful examples