Boost pipeline performance with
digital sales playbooks

Create an interactive playbook to empower your team, champion best practices, and and drive revenue growth through greater engagement

Unlock the power of
interactive sales playbooks with Turtl

Scientifically proven to:

  • Improve messaging recall
  • 5x positive brand sentiment
  • 10x reader engagement

We’ll help you:

  • Optimize content performance with data
  • Personalize content at scale
  • Streamline your sales process

Why use Turtl’s digital sales playbook software?

Easy to create

Use the intuitive drag-and-drop editor to build your playbook.

Liven up

10x engagement

Drive playbook adoption with a psychology-led format.

Best practice

Interactive features

Improve your team’s attention and recall with interactivity.

Better, faster, cheaper

Powerful integrations

Known reader data identifies areas for targeted coaching.


Actionable insights

Measure and improve your playbook’s performance.

Better relationships

Personalize at scale

Customize your playbook to reflect each sales rep’s needs.

Consulting partner

Device responsive

Optimized for your material to be accessed on all device types.

Attract talent

Real-time editing

Equip your team with the latest information and strategies.


reduction in production time

Informa Markets


higher click-through-rate

Frost & Sullivan


longer read times

Take a peek at a sales playbook example

Take a peek at a sales playbook example

Most sales toolkits are kept under lock and key (for obvious reasons!), but you can explore this stimulating playbook brewed up by Nestlé Professional. With compelling visuals, informative videos, and an easy-to-navigate format, this playbook gives Nestlé’s sales team a rich advantage.

Explore playbook

Ready to create interactive
sales playbooks?

See what we can do - convert one of your existing PDFs to a Turtl Doc for free now.

Upload your PDF

How to transform your sales playbooks with Turtl
in 6 simple steps


Start your 14-day free trial
Why not immerse yourself in the Turtl platform and start your free trial to get creating? No credit card or payment deals required.


Get creative
Whatever your design capabilities, Turtl has an option for you. Choose a sleek sales playbook template in the Creation Studio for inspiration, or start from scratch and jump straight in!


Embed multimedia and interactivity
Embellish your playbook with dynamic widgets to showcase recordings of successful pitches and textbook demos and cater to all learning types.


Roll out your playbook
Hit ‘Publish‘, choose a URL, tweak the privacy settings (internal only, please!), and then share your sales playbook with your team so they can focus on building pipeline.


Analyze sales team interactions
Use Turtl’s Analytics to access valuable reader data, such as read time and engagement, to see who is reading your playbook and where your content is adding value.


Update and enhance
Quickly and easily iterate and improve your sales playbook to reflect updates to best practice and new product information, and any tweaks needed according to your content performance data.

Hear from our customers

Turtl wins hands down. And it’s not just PDF. It’s PPT too. These are old tech and Turtl is a much better way of doing things. It’s more engaging both to read and create. It saves costs and the analytics are invaluable.

Gareth Case Chief Marketing Officer, Redstor

It's incredible how much information people will absorb via Turtl. The platform enables readers to access multiple resources and rich data sources in one single publication.

Gareth Scragg Marketing Director, Leading Edge Forum

Turtl just enables me to industrialize sales when I’ve got no resource. It has revolutionized sales and marketing in Patient Source, so I’m eternally grateful for the platform.


What is a digital sales playbook?

A digital sales playbook is a modernized version of a traditional sales playbook and is typically created and distributed in a digital format, allowing for easy access, updates, and interactive features.

The digital format facilitates the inclusion of multimedia content, interactive elements, embedded videos, live links, and dynamic charts. As digital playbooks are optimized for online consumption, sales teams can access content from various devices, easily search for specific information, and leverage interactive features to engage with prospects and customers more effectively.

As a valuable resource, sales playbooks typically include guidelines, best practices, scripts, objection-handling techniques, and other relevant information to empower sales representatives in achieving their goals. A well-constructed sales playbook helps ensure consistency, efficiency, and alignment within the sales team, ultimately leading to improved performance and increased sales success.

What is the purpose of a digital sales playbook?

The purpose of a digital sales playbook is to provide sales teams with a centralized and dynamic resource that equips them with the necessary knowledge, strategies, and tools to effectively engage with prospects, navigate the sales process, and close deals.

Empowering your sales team and equipping them with the right tools can improve productivity and drive revenue growth through effective engagement and informed decision-making.

Are digital sales playbooks effective?

By leveraging technology, interactivity, and real-time updates, digital sales playbooks have proven to be effective tools in equipping sales teams with the knowledge, guidance, and resources needed to excel in their roles.

Digital sales playbooks offer a range of benefits that positively impact sales team performance, productivity, and revenue generation.

Do I need to be a designer, or a coder, to create digital sales playbooks in Turtl?

Nope! Turtl is a performance-led content tool. Our intuitive editor has been designed to empower everybody to create amazing interactive sales playbooks, no design or coding skills needed.

Do I need to have any training to be able to use Turtl?

Turtl is packed full of functionality, so we recommend you complete our Training Programme to get the most out of it.

The Training Programme is made up of modules to bring you up to speed on the basics of Turtl before getting you creating, publishing, and analyzing your online sales playbooks like a pro in no time. You have the option to attend live sessions with our Customer Success team, or watch on-demand videos in your own time.

Once you get stuck in, our Support team will also be there to answer any questions you may have!

Why use Turtl instead of PDF for my digital sales playbooks?

The PDF is over 20 years old. The PDF offers no reader interaction, is not optimized for digital consumption on different devices, and encourages endless scrolling which, as we know, results in less engagement.

Content in the PDF format goes against the core principles of how we absorb and remember information, and this is to the detriment of how readers engage with these materials.

As an alternative to the PDF, Turtl’s design is based on the science of reading and therefore solves this problem. Turtl offers its readers a far richer experience and provides its users with actionable insights, such as reads, sign-ups, and average read times, amongst other invaluable metrics.

Is Turtl mobile-friendly?

Turtl Docs are fully responsive and optimized for mobile and tablet, as well as desktop.

You can even see how your digital sales playbooks transpose before you publish using the mobile view in the Creation Studio.

  • Looking for inspiration?

    Looking for inspiration?

    Get inspired with these stunning customer examples, showing the flexibility, interactivity, and impact of Turtl Docs.

    Customer examplesCustomer examples
  • Use across your business

    Use across your business

    Why stop at sales playbooks? Turtl’s versatile and time-saving format is ideal for multiple use cases across your business.

    View use casesView use cases
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    Elevate your sales content

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