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$1M+ in new revenue closed

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Revenue, The Turtl Way
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550% increase in revenue

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How to close the gap between content and revenue

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    Playbooks

    DEMAND GENERATION

    How to turn content into your #1 growth engine

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    Contents

    Introduction

    Most marketing teams work hard to create content, but few can prove how it drives revenue. Static formats, limited visibility into buyer intent, and disconnected systems make it hard to turn content into a predictable growth lever.

    The answer is to create interactive, psychology-led content that drives organic engagement, captures deep behavioral insights, and connects seamlessly to your marketing stack. With the right insights, you can optimize for what actually converts and prove the impact of every asset.

    This is the exact approach Kantar Worldpanel used to grow marketing-led revenue by 550%, increase MQL-to-SQL conversions by 250%, and generate 20× more engagement — all without paid ads.

    Read case study

    Playbook

    A clear, 6-step approach to drive marketing-attributed revenue through targeted, measurable content that converts.

    1. Upgrade your format
    2. Drive organic engagement
    3. Capture content intent
    4. Connect your marketing stack
    5. Optimize with insights
    6. Prove marketing impact

    Before you get started

    Turtl has specific features built for demand generation. Knowing which ones to use, and why, ensures you’re not reinventing the wheel. Each feature has a clear role in creating, personalizing, distributing, and tracking content performance.

    Features checklist

      Editor - create asset, best used with Hatch
       Personalization engine - create dynamic, token-based content tailored automatically to each reader
       Analytics dashboards - monitor document performance, audience engagement and Turtl-influenced deal data, best used with Hatch
       Hatch - recommended, enhance intelligent content creation and surface revenue insights
       CRM Integration - enable data flow with CRM/MAP to identify leads, get Turtl engagement data in CRM and sync deal data
       Localization - supports content in multiple languages, best used with Hatch

    Features Required? What it’s used for Included in which package*
    Editor Required Enables intelligent content creation All packages
    Personalization Required Creates personalized content for each account; for ABM, Batch Personalization or Datasource personalization for full automation recommended Grow/Grow AI
    Scale/Scale AI
    Analytics Dashboard Required Enables performance and ROI data across analytics All packages
    Hatch Recommended Revenue AI Agent to enhance intelligent content creation and surface revenue insights All AI packages
    Third-party Intent Data platform integration Recommended/ Required in some cases Surfaces third-party buyer intent signals inside Turtl, enriching audience profiles to aid content personalization, targeting, and analytics Grow/Grow AI
    Scale/Scale AI
    CRM integration Required Syncs Turtl with CRM to resolve/ identify Known Readers

    Uses Turtl engagement data for CRM workflows such as lead scoring or segmenting

    Connect with your deal data to understand revenue impact

    Cookie policies should be set up alongside with the CRM integrations    		 Grow/Grow AI
    Scale/Scale AI
    Localization Recommended Supports content in multiple languages All packages

    Steps

    Step 1

    Upgrade your format

    Create psychology-led, interactive content that earns and holds attention. Replace static PDFs with formats designed to guide readers through your narrative and prompt action.

    Step 2

    Drive organic engagement

    Design content that spreads without relying on paid ads. Use formats that stay relevant, encourage sharing, and deliver consistent inbound traffic over time.

    Step 3

    Capture content intent

    Track exactly who is engaging, what they’re consuming, and for how long. Use page-level and section-level data to uncover buyer interest and intent signals.

    Step 4

    Connect your marketing stack

    Integrate engagement data directly into your MAP and CRM to qualify leads faster and route them to sales while interest is highest.

    Step 5

    Optimize with insights

    Identify which content drives conversions, pipeline, and revenue. Use data to refine your approach and invest only in what delivers measurable results.

    Step 6

    Prove marketing impact

    Tie content performance directly to opportunities created and revenue won. Report with confidence on marketing’s contribution to growth.

    IMPACT

    550%

    increase in marketing-led revenue

    250%

    lift in MQL-to-SQL conversion

    20×

    more content engagement without paid media

    WE DON’T MEAN TO BRAG, BUT...

    Working with Turtl has been transformative to us.

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    Daniel Streeter Global Channel Marketing Manager

    Want to power your ABM with intent‑driven personalization?

    → Use AI to create better content and accelerate your time to value

    → Hyper-personalize your content with account level personalization

    → Promote your content with multi-channel campaigns

    → Capture 1st party engagement signals with the right content platform

    → Prioritize follow up with real-time intent data and relevant outreach to drive sales

    → Use your engagement data to understand what drives $$$ and do more of it!

     

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