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PLAYBOOKS
How to generate more high-intent leads without adding more headcount
How to power your ABM program with intent driven personalization
How to turn content into your #1 growth engine
How to enable Sales with faster, smarter content
WE DON'T MEAN TO BRAG, BUT...
Turtl has been an extremely vital tool for the ABM team at Jabra…Using Turtl's personalisation Engine, we are now able to generate highly engaging, customized customer-facing documentation in minutes, rather than hours. We have seen the amount of time it takes to deliver a piece of content decrease by about 80-90%, giving us time to focus on delivering additional value to our account teams and customers.
Jamie King
Account Based Marketing Manager, Jabra
Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!
Laetitia Catta
Head of Content Marketing, Cegid
Our conversion rate has increased by 250%. Turtl played a crucial role in helping us capture and convert leads for our business.
Jane Ha
Senior Marketing Manager, Kantar Worldpanel
We’ve found the tool is very good for ABM, at gathering high-quality leads, and showing our customers that we understand them.
Jordan Kologe
Senior Product Marketing Manager, Veeva
So while we've got the Turtl analytics that help with Turtl, we can also get extra detail fed directly into our marketing automation program. We've got the page specific actions, that feed into our Pardot system, and that allows us to track anyone that's doing any sort of minor actions within Turtl. Whether that be flipping through pages, clicking on certain interactivities, they'll all get assigned a score. These metrics are fed into our Pardot scoring system to tell us how warm a lead is, how engaged they are and whether they're ready to be spoken to by the Sales team.
Russell Webb
Marketing Campaigns Manager, Peoplesafe
We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.
Liam McGrory
Marketing Director, Willis Towers Watson
Not only is it content marketing, but it really is the metrics and trackability to really be able to provide impact to our business.
JeeYoung Wenglikowski
Senior Global Marketing Manager, KellyOCG
Ready to turn your content into revenue?
If you're serious about making your content work harder for your business, it’s time to see what a Revenue Content Platform can do.
Book a demo to discover how to:
→ Create content 90% faster
→ Personalize at scale
→ Unlock insights that drive pipeline
→ Prove ROI from every asset
