TURTL AND MARKETO INTEGRATION

Turtl’s integration with Marketo helps you capture leads, personalize content, and feed real engagement data into your marketing automation programs so you can run smarter campaigns and improve conversion rates.

Marketo is a leading marketing automation platform used to attract, nurture, and convert prospects at scale. It offers advanced tools for lead management, email marketing, and behavioral tracking, making it a go-to choice for B2B demand generation teams.

With the Turtl + Marketo integration, you can combine Marketo’s automation and segmentation with Turtl’s rich content experiences and reader insights. Capture leads directly within your content, personalize for each audience, and feed behavioral signals into Marketo to sharpen your targeting and boost performance.

Marketo is a powerful engine for automating outreach, but its value depends on the quality of the data you feed it. The integration with Turtl gives you accurate, high-intent engagement data tied to real people, enabling faster, more precise marketing actions.

With Turtl and Marketo, you can:

✅ Capture leads directly in content using Marketo forms

✅ Enrich lead records with detailed reading  behavior and intent signals

✅ Create personalized content at scale using Marketo contact properties

✅ Send custom engagement events to trigger automated campaigns

✅ Connect Turtl engagement data with CRM deal data for ROI analysis

1. Build up your database with embedded forms

Place Marketo forms on the cover, mid-content, or at the back of content to capture contact data without sending visitors to a separate page.

2. Enrich leads with behavioral insights

Push reading patterns, repeat visits, and content topic preferences from Turtl into Marketo so your campaigns are based on what people actually care about.

3. Personalize instantly

Use Marketo contact properties like first name, industry, or job title to generate unique versions of content that speak directly to each recipient.

4. Trigger workflows from content activity

Send custom events from Turtl to Marketo to start email nurtures, score leads, or notify sales when someone engages with high-value sections.

Inbound lead capture → Scoring → Nurture

• A prospect fills out a Marketo form in a Turtl report
• Lead data flows into Marketo with engagement history attached
• Nurture sequences adapt based on reading behavior

ABM campaign → Personalized experience → Follow-up

• Marketo lists supply personalization tokens to Turtl
• Prospects receive tailored content via email or targeted ads
• Custom events trigger follow-up tasks or calls

Event follow-up → Content engagement → Qualification

• Attendees receive a recap Turtl content, personalized using Marketo data
• High-intent signals sync to Marketo and increase lead scores
• Qualified leads are passed to sales with full engagement history

• Works with Marketo Engage
• Setup takes around five minutes once you have your API credentials
• Activate in Turtl’s Integrations Hub by selecting Marketo and authorizing your account
• Optional: connect a CRM with deal data to unlock full revenue analytics

✅  Demand generation teams running complex nurture programs

✅  ABM marketers delivering targeted 1:1 or 1:few content

✅  Marketing ops teams seeking cleaner lead data and better insights

✅  Sales teams who need context on lead behavior before outreach

Bringing Turtl and Marketo together ensures your campaigns are powered by the most relevant, high-intent engagement data possible. Every form fill, repeat visit, and content click becomes an actionable trigger in your marketing automation, helping you prioritize the right accounts, deliver content that resonates, and improve conversion rates.

The impact is clear

• 2× more leads captured when forms are embedded in Turtl Docs
• 37% reader-to-lead conversion when delivering relevant content experiences
• 4x more meetings with refined audience segmentation