TURTL AND HUBSPOT INTEGRATION

Turtl’s integration with HubSpot gives you the tools to capture more leads, deliver tailored experiences, and directly link content engagement to deals without disrupting the workflows your teams already use.

HubSpot is one of the most widely used CRM and marketing automation platforms, powering customer acquisition and growth for businesses worldwide. It brings together contact management, email marketing, workflows, reporting, and sales tools into one connected system.

With the Turtl + HubSpot integration, these capabilities extend into your Turtl setup. You can feed HubSpot data directly into personalized content, capture leads without leaving the reading experience, and push content engagement insights that help sales teams focus on the right opportunities back into the CRM.

Marketing and sales teams often have strong engagement data locked in their content, but no reliable way to bring it into their CRM in a usable form.  This easy-to-use integration bridges that gap, ensuring that every form fill, click, and section view can be tied to a known contact or account.

From install to first sync, the typical setup takes around five minutes and is managed through Turtl's Integrations Hub.

Together, Turtl and HubSpot enable you to:

✅ Capture leads without friction: Place HubSpot forms directly into content to shorten the path from interest to contact creation.

✅ Give sales more context:  Sync individual reader journeys and engagement scores to HubSpot records.

✅ Scale personalization: Use HubSpot contact properties to instantly create tailored versions of your content.

✅ Track real business impact: Link content to pipeline stages and closed-won deals for clear ROI reporting.

✅ Spot high-intent accounts faster: Use signals like repeat visits, time spent on key sections, and topic interest to prioritize follow-up.

1. Build up your database with embedded forms

Gate the cover page or drop forms mid-content to collect qualified leads and send them directly into HubSpot.

2. Deliver sales-ready insights

Push reader-level activity into HubSpot so reps know exactly who engaged, what they read, and where to focus conversations.

3. Personalize instantly

Pull in HubSpot CRM fields (like name, job title, or sector) to dynamically adapt content for each contact or segment.

4. Link content to revenue

Use HubSpot deal syncing to see which content helped move deals forward, and identify the assets and topics that consistently influence wins.

Inbound capture → qualification → outreach

• A prospect completes a HubSpot form in a brochure
• Data flows into HubSpot, enriched with engagement history
• Sales receives an alert for fast follow-up

ABM campaign → personalized experience → pipeline tracking

• HubSpot lists feed contact data into Turtl personalization tokens
• Docs are shared through targeted HubSpot email sequences
• Engagement and deal influence are tracked automatically

Lead nurturing → behavioral scoring → automation

• Engagement scores and top content topics sync to HubSpot
• Workflows trigger tailored follow-up based on interest
• Campaign performance is reviewed in Turtl’s analytics dashboard

Ideal for teams who want to:

✅ Increase inbound lead volume without adding friction

✅ Give sales real insight into buyer engagement

✅ Personalize content in minutes, not days

✅ Attribute revenue directly to content efforts

Bringing Turtl and HubSpot together means your marketing and sales teams can operate from a single, connected flow of data, from the moment someone interacts with your content, right through to revenue reporting.

With Turtl and HubSpot connected, every content interaction becomes a data point you can act on, turning interest into opportunity, and opportunity into revenue.