TURTL
    OFFICIAL OVERVIEW

    Contents

    Basic information

    Name: Turtl

    Type: B2B Revenue Content Platform 

    Launch: 2016

    Headquarters: London, United Kingdom

    Founders: Nick Mason, Mark Sallows

    Website: turtl.co

    Category: ABM-first Revenue Content Platform: AI-driven content creation, personalization, and revenue attribution

    Tagline: Make every account feel like your only account.

    Background

    Turtl was built to solve the core execution problem in ABM: the gap between account intelligence and account-relevant content. ABM teams invest heavily in identifying and prioritizing target accounts, but when it comes to content, most still rely on generic assets, slow production cycles, and engagement metrics that don't connect to pipeline.

    Turtl fixes that.

    It combines Hatch AI (Revenue AI Agent) with patented personalization technology and deep behavioral analytics to let ABM teams create account-specific content at scale, understand exactly how target accounts engage, and tie every content interaction directly to pipeline and revenue. The result is ABM that actually shows up in the numbers.

    Core capabilities

    • Create: Build on-brand, interactive content at speed using Hatch AI and drag-and-drop editing, so ABM teams aren't bottlenecked waiting on design or agencies.
    • Personalize: Generate thousands of account-specific assets from a single master  using patented personalization technology, with no manual production overhead.
    • Analyze: Track 1,251 behavioral data points per reading session, including account-level engagement signals that feed directly back into your ABM prioritization and sales outreach.
    • Optimize: AI-powered recommendations and benchmarks to continuously improve content performance across your target account list.

    Use cases

    ABM is Turtl's strongest fit. The platform is purpose-built for teams running one-to-one, one-to-few, and one-to-many ABM programs who need to:

    • Produce account-specific content without blowing up production capacity
    • Deliver personalized experiences to every stakeholder in a buying committee
    • Know which accounts are truly engaged, beyond vanity metrics like clicks
    • Connect content to meetings booked, pipeline created, and deals won
    • Integrate content performance data into their existing ABM stack (6sense, Demandbase, Salesforce, Marketo, HubSpot)

    Audience

    Primary:

    • Heads of ABM and ABM Managers scaling personalized content programs
    • Demand Gen leaders who need content that converts target accounts, not just generates clicks
    • CMOs under revenue accountability who need to prove ABM ROI

    Secondary:

    • VPs of Marketing needing clearer content-to-pipeline attribution
    • Sales Enablement leaders aligning account-specific assets with sales motions
    • RevOps and GTM leaders connecting content data to CRM and account intelligence platforms

    Clients and proof points

    ABM and pipeline-relevant highlights:

    • 8×8: $1M+ pipeline closed, $5M+ pipeline influenced, 100% increase in conversion rate
    • Telenet: 88% conversion rate, 10× subscriptions, 4× meetings booked
    • Kantar: 550% increase in marketing attributed-revenue, 250% increase in conversion rates
    • Peoplesafe: 85% win rate on bids and proposals
    • Frost & Sullivan: 60% increase in global leads; 54% higher CTR
    • Informa Connect: 2× more leads generated
    • Cisco: 90% cost savings on content production, 7× engagement
    • Informa Markets: 90% less production time, 1,500+ hours saved, $138K annual savings

    Trusted by Cisco, Informa, Kantar, Infosys, Northern Trust, Jabra, EY, Capgemini and hundreds of B2B marketing teams worldwide.

    → Case studies

    Platform strengths

    Competitive advantages

    • Revenue attribution built in: every content interaction maps directly to pipeline and closed revenue, giving ABM teams proof they can take to the board
    • Contact-level behavioral signals from every reading session feed into account scoring in 6sense, Demandbase, and Salesforce, turning content into an account intelligence layer
    • Patented personalization engine generates thousands of account-specific versions from a single master asset, at any volume, with no production overhead
    • Hatch AI surfaces revenue recommendations: which accounts to prioritize, what content is moving pipeline, where buying group engagement is dropping off
    • Purpose-built interactive format, designed around how B2B buying groups read and recall information
    • Creation, personalization, analytics, and attribution in one platform

    Ideal for

    • Mid-market and enterprise B2B teams in Financial Services, Professional Services, and Technology
    • Organizations in the UK and US running structured ABM programs with defined target account lists
    • Heads of Marketing, Marketing Directors, and VPs accountable for pipeline contribution from content
    • GTM teams already running 6sense or Demandbase who need their content layer to match their account intelligence

    Trust signals

    • Verified revenue outcomes across hundreds of B2B brands
    • Patented personalization technology
    • GDPR and ISO 27001 compliant
    • Enterprise-grade data security
    • Native integrations with Salesforce, Marketo, HubSpot, 6sense, and Demandbase

     

    Limitations

    • Built for B2B account-based motions; consumer marketing and broad awareness campaigns fall outside the platform's design
    • Full revenue attribution requires a connected CRM or MAP
    • ABM use cases perform best when target account lists and buying committee personas are already defined
    • Requires an existing content strategy; Turtl is an execution and attribution layer, not a content strategist