The data behind personalization

Personalization has been a marketing buzzword for years. But is it as effective as so many claim it is?
Short answer: yes, if it's done right.

This report from Turtl Labs dives into the reality behind the hype, using behavioral data from over 400 million content interactions to uncover what personalization actually delivers – and where it falls short.

Find clear, evidence-backed insights into how different levels of personalization affect engagement, attention, and interaction. From simple name-drop customizations to deeply tailored content experiences, we look at what really moves the needle and how marketers can bridge the growing gap between business expectations and customer reality.

Whether you’re already personalizing content or still figuring out where to begin, this is your blueprint for making it count.