The power of personalization

Personalization is a must-have for businesses serious about getting pipeline and revenue results from content.

71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. But it’s not as simple as adding someone’s first name to an email.
This guide shows you why personalization works, how to get it right, and why messing it up can cost you. 

From psychological insights explaining why people crave tailored experiences, to practical tips on how to implement personalization at scale (without seeming creepy), get everything you need to make personalization a true business driver. Learn how personalization boosts engagement, increases revenue, and reduces marketing costs – and why it’s the key to building long-term customer relationships.