The Personalization Engine in action

Turtl Labs research shows the impact of personalized content:

📈 84% increase in attention and engagement

🎯 32% lift in interactions

🔻 64% decrease in bounce rates

And the business results speak for themselves:

“This is the most successful ABM campaign we’ve ever delivered. Both a record pipeline of opportunity and increasing the value of deals by over 25%.”

— Gareth Case, CMO - Redstor

Turtl allows businesses to create deeply customized content without adding complexity. The Personalization Engine enables users to generate individualized materials in four ways:

1. Self-Service Personalization

📌 Ideal for: Sales teams, account managers, partners

Self-service personalization enables frontline teams, such as sales reps and account managers, to create personalized content in seconds. They simply fill out a short form, and Turtl generates an on-brand, customized document ready for immediate use. There’s no waiting for marketing approvals, no risk of brand inconsistency, and no need for design expertise. This approach gives sales teams the power to tailor their messaging without delays.

How it works

1. Sales teams and partners can create personalized content in seconds by filling out a simple form.
2. No waiting for marketing approvals, no bottlenecks.
3. Content stays on-brand and accurate, with central control over assets.

2. Batch Personalization

📌 Ideal for: Marketing teams, campaign administrators, relationship managers

Batch personalization takes this a step further by allowing marketing teams and campaign administrators to personalize content for hundreds or even thousands of recipients at once. By uploading a simple data file, businesses can instantly generate a high volume of tailored materials. This eliminates the manual effort traditionally associated with personalization and makes large-scale campaigns more efficient.

 How it works

1. Users upload a simple data file (e.g., a list of target prospects).
2. Turtl automatically generates hundreds or thousands of personalized documents.
3. Perfect for large-scale campaigns and customer outreach.

3. API-Driven Personalization

📌 Ideal for: Data-driven businesses, automated workflows, tech teams.

For businesses that require fully automated personalization, Turtl’s API-driven personalization integrates seamlessly with CRM and marketing automation platforms. This ensures that every piece of content is automatically tailored to the recipient, whether it’s a prospect receiving a sales follow-up or a customer engaging with post-purchase materials. The process runs in the background, continuously creating personalized content without human intervention.

How it works

1. Seamlessly integrate Turtl with CRM and marketing automation platforms.
2. Automatically generate individualized content based on real-time customer data.
3. Every touchpoint becomes personalized and relevant.

4. Public Personalization

📌 Ideal for: Prospects, customers, general audiences.

Public personalization offers another layer of customization by allowing readers to personalize content themselves. Through interactive prompts, audiences can select preferences or answer simple questions, and the content adapts in real time. This approach not only increases engagement but also ensures that every reader receives a version of the content that’s most relevant to them.

How it works:

1. Readers personalize their own content experience by answering a question or selecting options.
2. Content adapts in real-time, creating a highly interactive experience.

Turtl’s Personalization Engine drives measurable business outcomes across demand generation, customer marketing, sales enablement, and corporate communications.

Demand Generation

For demand generation, personalization helps businesses go beyond mass marketing and target high-intent prospects with content that speaks directly to their needs. The ability to create unlimited personalized assets without additional manual effort means marketers can scale campaigns more effectively and see higher conversion rates.

Customer Marketing

In customer marketing, personalization strengthens relationships by ensuring that each customer receives content tailored to their interests and behaviors. By integrating with CRM systems, businesses can streamline engagement and nurture long-term loyalty with highly relevant materials.

Sales Enablement

Sales enablement benefits from personalized content that equips teams with the right materials at the right time. Instead of using generic sales collateral, reps can deliver hyper-relevant documents that align with each prospect’s specific needs. This shortens sales cycles, improves conversations, and ultimately leads to higher close rates.

Corporate Communications

Corporate communications also see improvements with personalization. Large organizations often struggle to ensure that employees receive relevant and engaging internal updates. By using personalized content, companies can keep employees informed with materials that are tailored to their location, role, or department, making internal communications more effective and impactful.

Turtl makes enterprise-grade personalization accessible to everyone. Whether it’s a sales team looking to close deals faster, a marketing team running global campaigns, or an internal communications team keeping employees engaged, Turtl delivers personalized content at scale with automation, efficiency, and precision.

With a psychology-backed format designed for maximum engagement and a powerful automation engine that eliminates the usual complexity of personalization, Turtl helps businesses create content that performs. The future of content isn’t static—it’s personal.

Get started today and see how Turtl can transform your content strategy.