Performance benchmarks for online documents

What does ‘good’ actually look like when it comes to online documents?
If you’re still relying on gut feel or internal comparisons to figure it out, it’s time to recalibrate.

Our benchmark report is your shortcut to clarity. Using over 31 billion data points across 28,000+ digital documents, we break down what strong performance really looks like – by industry, format, and word count. Think bounce rates, read times, conversion rates, and more.

Whether you're creating white papers, newsletters, or research reports, this is your evidence base for better decisions and better results. See how your content stacks up.
Then see what to do about it.