Making your content count

Content marketing research: 2023 Edition

The voice of the content marketer | Report

More budget. Bigger expectations. And still, only 42% of marketers feel their content strategy is truly working.

The Voice of the Content Marketer is a revealing look into what’s shaping success – and holding it back – for today’s content teams. Based on a survey of 410 marketers across the UK and US, this report dives into the real-world practices, frustrations, and priorities behind modern content strategies.

From CMOs to SEO experts to content strategists, we quizzed all types of marketers on:

• Content budgets and barriers
  
  
• Content formats
  
  
• Content design, personalization, and psychology
  
  
• Content performance
  
  

The results? A clear picture of what the most successful marketers are doing differently.  And it's not that they're necessarily spending more...

The report also uncovers six best practices that could make all the difference to marketers looking to level up content production and performance.

For marketers looking to sharpen their strategy, justify their spend, or simply see how they stack up – this is essential reading.