Making your content count
Content marketing research: 2023 Edition
The voice of the content marketer | Report
Today’s marketers have more money to spend on
content production —but only 42% believe their strategy is very successful. Our research identifies six best practices that could make all the difference.
From CMOs to SEO experts to content strategists, we quizzed all types of marketers on:
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Content budgets and barriers
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Content formats
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Content design, personalization, and psychology
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Content performance
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