How marketers can use content to generate better buyer insights | Turtl
Unlock the power of content to capture rich buyer insights that drive business growth.
This guide explores how your marketing team can deliver actionable insights from content that guide commercial strategy and elevate your role within the company.
Most customer interactions now happen digitally, meaning Marketing is under pressure to capture and understand the behaviors, interests, and intentions of buyers from their online interactions. But a significant challenge remains: 91% of marketers in tech struggle to turn content engagement into meaningful buyer insights.
Drawing on research by Forrester and Deloitte, this report uncovers how to break down silos, connect content interactions to buyer behavior, and use these insights to improve sales cycles, tailor communication, and ultimately drive revenue.
.svg){kind=icon}
Editor
Build engaging, interactive content, fast.
Analyze
Track deep behavioral signals to see what works,
Personalize
Deliver hyper-relevant content at scale with our
Integrations
Connect your content, CRM, and MAP to track
