Interactive content experiences

Marketing says it’s driving the business. Sales isn’t convinced.

This Forrester Consulting study, commissioned by Turtl, explores the widening disconnect between marketing and sales – and what’s needed to close it. Based on insights from 214 B2B marketing and sales leaders in the US and UK, the research reveals a common theme: content often fails to deliver the buyer insights sales teams need to convert leads and close deals.

While most firms now use content marketing platforms, 94% still struggle to generate meaningful insights from their content. The result? Sales teams are left without the data they need to act – and marketing’s role in revenue growth stays under-recognized.

But there’s a clear opportunity. The report shows how interactive content experiences can bridge the gap: delivering richer buyer signals, improving lead quality, and raising marketing’s profile as a strategic driver of business.

If you're ready to shift from noise to nuance – and finally align content with conversion – this is the study for you.