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Trusted by businesses of all sizes

PERSONALIZATION

Make one-to-many ABM a reality

Create and personalize documents for hundreds of accounts at a time. Spend less time and money customizing content for individuals or companies.

Explore personalization

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RESEARCH

Deep personalization for
maximum impact

Go beyond changing names and logos. Select pages, sections, text, images or charts as dynamic content. Proven to increase reader engagement by 84%.

Discover deep personalization

How to use Turtl for ABM

Apply consistent branding

Deliver a consistent customer experience by ensuring all your ABM materials follow brand guidelines and accessibility standards.

Select templates aligned to buyer needs

Our B2B templates, from whitepapers to brochures and case studies, are designed to meet the needs of users and buyers across the entire customer lifecycle.

Configure dynamic content

Create a master Turtl Doc and specify the dynamic content (pages, sections, text, images, charts) to tailor for different customer segments.

Choose the data to power ABM personalization

Upload customer data via a .csv file or directly from your CRM system to generate hundreds of personalized documents at a time.

Equip your sales team

Client-facing teams can easily adapt brochures and sales proposals with relevant buyer and account information – without straying from brand guidelines.

Sales insights for pipeline growth

With Turtl Analytics, use reader insights to identify champions in target accounts and understand their interests. Integrate this data into your CRM to centralize vital intelligence for sales teams.

See what you could create

Visit our community showcase and see what you could create in Turtl without design or coding skills

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EY: Transform in tech

Professional services Magazine

Infosys Aster: Marketing Success Stories

Technology Case study

SAMH

Charity

BWD: Financial services earnings & benefits census

Financial services Report

Deloitte: Digital equity

Professional services Report

Ricoh: Ricoh Today

Technology Brochure

Kelly: Growing with purpose

Professional services Report

Cal Performances: 2024-25 Season

Retail and consumer Brochure

Capgemini: What matters to today’s consumer

Technology Report

RSSB: Horizon Issue 12

Professional services Magazine

Articulate: Effective e-learning

Technology Guide

Peoplesafe

Technology Lead generation

Case studies

See success in ABM campaigns and more, using Turtl's personalization engine

0 x

increase in read time with personalized Docs

Community Brands used personalization to double read times and lower bounce rate

Community Brands + Turtl

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deeper engagement with personalized Docs

One billion datapoints evidence the value of personalized content

Turtl Labs

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reader engagement with personalized content

Personalized onboarding kits boosted engagement and provided valuable insights

Unit4 + Turtl

Hear from our customers

Turtl has become a key strategic pillar for driving our ABM content engine forward. Its interactive and visual features have greatly enhanced client engagement. Through personalization, we have achieved a notable 35% decrease in bounce rate compared to similar thought leadership across our website. These insights validate that we have the right tool to effectively reach our audience with precisely tailored messages at the opportune moments.

Travis Jaggers

Digital Marketing Lead, Veeva Systems

The best bit for me - because I’m personalizing - through the analytics, I can see the moment that person has read the document and, interestingly, I can then see when that document has been forwarded on to other people and consumed.

Lee Francis

Sales, Marketing, and Partnerships Director, PatientSource

Turtl has been an extremely vital tool for the ABM team at Jabra…Using Turtl's personalisation Engine, we are now able to generate highly engaging, customized customer-facing documentation in minutes, rather than hours. We have seen the amount of time it takes to deliver a piece of content decrease by about 80-90%, giving us time to focus on delivering additional value to our account teams and customers.

Jamie King

Account Based Marketing Manager, Jabra

Turtl's unique content platform allows us to deliver highly effective and scalable ABM and targeted Partner Marketing Programs that drive measurable results. We do this on a regular basis with a broad range of clients in different sectors. Content is key and Turtl with their personalization capability and obsession with performance is a fantastic platform and partner.

Mike Boogaard

Chief Revenue Officer, Momentum ITSMA

It's nice to put something different out there which is interactive and fun. Personally, I like differentiating between surf and immerse pages when I send out links of what someone should read. And I know our MIP team enjoy crafting personalization quizzes to boost interaction and capture data.

Kathy Nothnagel

Content Manager, Community Brands

FAQs

What are the benefits of using Turtl for ABM?

At the core of ABM programs is personalization, delivering highly relevant and valuable information to contacts in target accounts. Turtl empowers you to do this at scale in a cost-effective way. By personalizing ebooks, reports, product guides, and case studies, you increase reader engagement by up to 84%, build trust with clients, and generate the insights needed to grow your pipeline. Learn more about personalization.

Can sales teams use Turtl for ABM?

Marketing teams typically build content in Turtl, lock in the design and branding, and then pass content over to sales teams. Sales then customize messaging for specific individuals or groups of accounts. Once your content is sent, engagement data shows reader behavior – in Turtl and CRMs – to inform strategic follow-ups and next actions.

How scalable is personalization with Turtl?

There’s no technical limit to the number of personalized Docs Turtl can generate. Basic personalization uses data from online forms to create tailored documents. File uploads or data integrations enable hundreds and thousands of Docs to be produced automatically and instantly.

What analytics data does Turtl provide for ABM?

Turtl Benchmarks show how your documents are performing compared to other documents in your organization and industry. You’ll see what is getting read, how long your audience is reading for, and if they’re interacting with your content. You can also view the topics and pages that interest readers the most. Use this intent data to trigger follow-up notifications and equip sales teams with the insights they need to close business.