FREQUENTLY ASKED QUESTIONS

Turtl is the first Revenue Content Platform, built to help marketing teams create, personalize, and track content that drives measurable pipeline and revenue. With Turtl, users can easily build branded, interactive content experiences without needing design skills. The platform also makes it simple to personalize content at scale and understand what’s performing best using built-in analytics. These insights help teams improve content over time and focus on what drives results.

A Turtl Doc is the format name for brain-friendly digital documents created in Turtl.

Turtl is designed for B2B marketing teams that need to create content that performs. It’s used by marketers across content, demand generation, ABM, and sales enablement roles who want to build high-impact content, personalize it at scale, and prove its impact on pipeline and revenue. Whether you’re creating thought leadership, sales proposals, gated content, or campaign assets, Turtl helps you do it faster and with better results.

No — Turtl is built to be easy to use, with no design or technical skills required. The editor is intuitive and supported by AI to help you create, personalize, and improve content quickly. Most users can get started right away, and we also offer helpful resources, templates, and onboarding if you need extra support.

Turtl is used by businesses of all sizes across a wide range of industries. Whether you’re a growing team or a large enterprise, Turtl helps you create high-performing content that supports your goals. You can explore real examples from our customers to see how others are using the platform.

The leatherback turtle has been known to dive as far as a kilometer down towards the seabed, slowing their heart rate in the process. At these depths, the turtles are ill-equipped to hunt effectively. So why do they go there?

According to researchers, this behavior is rooted in reconnaissance. These depths are where jellyfish go to hide from the heat of the day. Leatherback turtles dive down to learn where in the wide expanse of the sea they can expect their next meal to emerge.

This behavior mirrors certain principles underpinning how we read. We have an easy time at the surface of magazines or books, where we skim and surf through titles and headings to locate something relevant to us. To learn more about the topic of interest, we dive in, immersing ourselves in the story.

Just as the leatherback turtle navigates, Turtl leads readers through content levels, providing a deeper reading experience that results in greater insights and value.

Depending on the nature of your enquiry, you can contact the relevant team at Turtl via Intercom. For sales enquiries, please book a demo with one of the team to discuss your requirements in more detail.

Turtl content is fully responsive and optimized for mobile and tablet, as well as desktop. A mobile view is available in the editor to see how your creations transpose before you publish.

Turtl content can be published in a number of places, such as across social channels, in email campaigns, or on your website. All content contains a their own unique URL which you are free to publish where you like. In addition, to speed up the publishing process, social cards and GIFs are auto-generated for you to use when publishing.

Yes, absolutely! An embed code will be generated automatically in the Embed code box in the ‘Share’ tools of your published Turtl content. You can even customize how the embed appears on your website, including the size and animation.

Turtl content can be crawled and indexed by search engines and optimized for search (H1s, keyword research etc.) While they are discoverable and play a role in maximizing reader engagement, they shouldn’t take the place of traditional content types. Instead, used alongside your blogs and web pages, they aid in delivering a coherent user journey. Think lead generation from longform content, downloadable assets and more detailed analytics on readers. 

Turtl integrates with leading CRM and marketing automation platforms like HubSpot, Salesforce, Marketo, and Pardot. This lets you track how leads and contacts engage with your content, so you can connect content performance directly to pipeline and revenue.

Turtl supports multiple languages and includes AI-powered translation to help you localize your content quickly and easily.

If a language you need isn’t available yet, our support team can help you get it added.

Turtl makes it easy to stay on brand with built-in controls, templates, and AI support. Your brand guidelines — like fonts, colors, layouts, and logos — are baked into the platform, so every piece of content looks and feels consistent. AI helps speed up content creation while working within your approved brand framework, and you can lock key elements to keep everything aligned across teams.

Yes! Your readers can continue to enjoy your content while offline. 

All you need to do is navigate to the “Contents” button in the Turtl editor (usually located in the top left of your view) and toggle on the “Available offline” option at the bottom of the menu.

Hatch is Turtl’s built-in AI Revenue Agent. It supports you across the entire content journey — from creation to performance analysis. You can use Hatch to generate content ideas, build first drafts, personalize for different audiences, and even edit images. Once content is published, Hatch surfaces insights on what’s performing best and recommends actions to improve results. It’s like having a smart assistant focused on helping your content drive more revenue.

No. Your content is processed securely and never used for training unless you explicitly opt in to train a bespoke image model.

All core AI services run on Turtl’s AWS infrastructure. This environment is already listed in our Terms of Service and security documents.

We use AWS for infrastructure, Replicate for optional media generation, and Anthropic Claude via API for translation. Replicate can be disabled if needed for compliance.

You do. All generated media outputs are yours for commercial use. The underlying AI models are licensed to Turtl and cannot be redistributed.

You upload approved images to your Turtl library. AI can match images to your content or generate new ones using your custom model.

Yes. You must own commercial rights to any images used to train a model.

Claude for translation, Flux via Replicate for images, and hosted LLMs for content manipulation. No models are trained on your data unless you opt in.

Turtl gives you detailed analytics on how your content is performing — from views and read time to clicks, conversions, and revenue impact. You can see which pieces are getting the most engagement and track performance over time to understand what’s working and what needs improvement.

Turtl gathers and collates in-depth analytics across all your Turtl content. Data can be analyzed at a reader, document, or aggregate (company) level. Each view provides a series of valuable metrics, such as source, reads, sign-ups, CTR, bounce rate, shares, interactions, and average read times (for Surf and Immerse pages). Using Turtl’s granular reader insights allows you to better monitor content performance, including which chapters and topics in your publications readers care about, so you can do more of what works.

Turtl analytics are all collected and processed by our own engine. Between an event occurring and data showing up in our dashboards, there is a lag of up to 10 minutes after the read occurs. All data can be seen and filtered within the app, summaries can be downloaded in Excel format, and raw data can be downloaded as CSV if you want to do your own processing/number crunching.

We support the ability to send analytics events to a customer’s own backend in real-time. We expose a number of different events within Turtl content for this purpose. This is done as a bespoke piece of work as requirements can differ wildly between customers. Customers typically use this to send important metrics to their main analytics store. We are able to fire custom events after certain metrics have been reached e.g. if a reader has read at least 5 pages for a duration of at least 3 minutes, we could fire an “Engaged read” event to your backend.

Yes , Turtl breaks down performance by section, so you can see exactly what content is holding attention, driving engagement, or being skipped. This helps you refine future content based on what resonates most with your audience.

Yes, Turtl is fully GDPR compliant. Find out more about what we’re doing to help our customers comply.

As a lead user, you’re able to maintain full control over who can do what within your Turtl instance. When publishing, you have the option to choose the access level, from public on the web (which means your Doc will appear in search results) to specified email addresses only. You can also gate your content with lead generation forms so that readers are required to submit their contact details to access your Turtl content.

Yes, there are different access policies available for all content created. You can choose between: public on the web, anyone with the link, internal only, and specific emails only.

Turtl processes personal data on your behalf in line with the processing  obligations under our license agreement, this includes any personal data that you elect to include in your content and/or any non-anonymized analytics data generated for the purpose of measuring performance. Turtl may also process personal data as a controller (for example when administering user login details) which use shall be in accordance with our Privacy Policy.

All data is held in databases hosted by Amazon Web Services (AWS) in Dublin, Ireland (eu-west-1). All data at rest is encrypted with AES256 and keys are managed through Amazon KMS. Encrypted backups are taken regularly and stored securely according to our retention schedule. Learn more about our security policies.

The first step is to book a demo or start a free trial of the Turtl platform and choose a package that best fits your requirements. We’ll then set up your Turtl tenant with your brand theme (including logo, fonts, colors, and flourishes), so you can start creating your first Turtl Doc!

You can use a credit card to pay for Turtl, or you can choose to pay by invoice. Payments are billed annually in British pound sterling (£) or US dollars ($).

Turtl licenses are annual subscriptions, so there’s a minimum commitment of 12 months. If you need additional users, documents, or features you can update your plan at any time. To discuss changes to your subscription, please contact the customer success team.

The Turtl Help Center provides a comprehensive source of product and technical information, advice from our support team, and training videos.