CLOSE MORE BUSINESS WITH PERFECT SALES PROPOSALS

The best alternative to static PDF sales proposals are interactive, mobile-friendly, personizable content assets.

Static PDFs feel like sending your buyer homework. Interactive content, like assets created on platforms such as Turtl, feels like a compelling experience.

Why Turtl beats PDFs every time:

• Interactive, multi-media, psychology-led format keeps readers engaged longer.
• 183% longer dwell times reported by Peoplesafe after switching.
• Mobile-responsive (PDFs are not).
• Dynamic modules update instantly.
• Real analytics instead of "Did they open it?"

Personalized sales proposals can be created at scale using automation and personalization engine like Turtl. 

Turtl’s patented Personalization Engine generates deeply tailored proposals using CRM or CSV data, instantly. Not just name-swapping, but logos, text, modules, charts, case studies, industry-specific content, and more.

Why personalization matters:

• Peoplesafe achieved an 85% win rate on bids after moving proposals to Turtl.
• Personalized content increases relevance, urgency, and buyer confidence.
• Sales teams spend less time fiddling, more time selling.

Track proposal engagement by using every interaction in your content as a signal. Those signals then flow straight into your CRM, providing links between your proposals and their pipeline impact.

Turtl captures 1,251 behavioural events per reading session, including:

• Time on page
• Section drop-off
• CTA engagement
• High-intent behaviours (e.g., pricing dwell, team-sharing)

This means Sales will knows who to follow up with and when, and Marketing knows which content actually moves deals.

Enablement teams finally show usage → engagement → opportunity creation.

Leadership sees content → pipeline influence in dashboards, not anecdotes.

Speed up proposal creation by using templates that will remove the design bottleneck. Sales  reps can then start with pre-approved, revenue-ready structures instead of blank pages or last-quarter's out-of-date deck.

With Turtl, automated personalization then pulls in names, logos, industry messaging, pricing modules, and case studies directly from your CRM or CSV, so the proposal builds itself while Sales focuses on selling.

The result? Customers routinely see up to 90% faster proposal creation, because the slow, manual work simply disappears.

Keep proposals on-brand by using a template system that  enforces every brand rule automatically, from fonts to colors, spacing, layout, and locked components. 

With Turtl, marketing can control the guardrails; leaving sales to focus on the fields they need to customise. No one can "get creative" with the brand, whether intentionally or accidentally.
This means every proposal that leaves the building is polished, consistent, and compliant.