Top brands are constantly on the lookout for ways to step up their long-form content game. Enter Turtl and Foleon – the go-to platforms for turning that content into sleek, online documents.

Let’s take a closer look at what makes Turtl stand out, and figure out what works best for your team.

Turtl vs Foleon: What’s the difference?

There are many solutions in the market to create interactive content, and starting with a blank canvas can be helpful in certain situations. But when you get down to it, Turtl offers a different approach to Foleon in a couple of key ways:

1. All about the format

Turtl is a psychology-backed format for presenting content digitally, equipping data-driven marketers with the ability to shortcut the design process and create documents themselves. Compared to scrolling webpages, this unique format is proven to provide a better reading experience for reports, white papers, brochures, and other types of long-form content.

2. A data-driven approach

Turtl customers benefit from the performance data gathered across thousands of digital documents, totaling over 35+ billion data points. We know what works to better engage readers, generate more leads, and improve communication.

In a nutshell, if you’re looking to deliver market-leading content performance, drive pipeline growth, and generate revenue from your content investment, then Turtl is the perfect fit for you.

5 reasons customers choose Turtl

When it comes to content creation and performance, it won’t surprise you that we firmly believe Turtl wins every time. However, we understand you’re probably considering all your options. So, here are the top 5 reasons our customers consistently choose us over Foleon.

1. Not just for designers (no design or coding skills needed!)

As a Foleon alternative, Turtl puts power into every team member’s hands – not just designer’s. Turtl is easy to use and you don’t need specialist design or coding skills. Turtl uses brand themes, templates, and data-based recommendations to ensure your content is hardwired to be interactive, on-brand, and engaging. Get high-performing documents into the market faster!

2. Marketing psychology included

The Turtl Doc format is unique in the market for applying the principles of reading psychology to deliver a 10x increase in reader engagement. Research shows that audiences will read for longer, have more interactions, and better retain information using Turtl Docs vs webpages.

3. Industry-leading analytics

Turtl offers deep document insights you can’t get anywhere else. Go beyond typical third-party analytics to understand how your documents are performing against industry benchmarks. Use reader engagement data to better identify customers who are ready to buy.

4. Personalization at scale

Personalization of content at scale (beyond first name or company name) becomes a reality with Turtl. It’s straightforward to create modular content, and automatically deliver fully personalized digital experiences. Get it right and you can boost reader engagement by up to 84%.

5. Outstanding customer and tech support

At Turtl, to put it simply, our support stands out. Our team of experts is dedicated to providing exceptional guidance and assistance to our customers, consistently earning an outstanding rating of 9 out of 10!

Choosing the right format

Turtl vs webpages

Before you create your next webpage (with Foleon, WordPress, or similar tools), think again: a Turtl Doc engages your readers for twice as long.

Our research shows that presenting content in a Turtl Doc instead of a webpage could see your audience read a healthy 40.6% of your messaging, rather than a measly 17.5%.

Click to read Turtl vs Webpages

Get to know Turtl

Let’s recap

Turtl is a content platform that lets anyone create beautiful, high-performing digital experiences – without the need for design or coding skills.

Marketing teams use Turtl for digital documents at every stage of the customer journey, turning more readers into leads, sales and customers.

Click to read This is a Turtl Doc

Aligning with market trends

It’s harder than ever to connect with our audiences. There’s just so much content out there these days, and with Gen AI in the mix, it’s like shouting into the void. Getting prospects and customers to pay attention, especially across different platforms and formats, is becoming more difficult . Marketers must adapt.

And here’s the interesting part: marketing strategies are changing. Now, it’s all about using content to really understand what customers want and need. The goal? Boosting performance through personalization, intent data, and whatever else gets the job done.

Focusing on the customer journey

Online documents are typically the most valuable and shared content produced by marketers. They are the best format for communicating in-depth information to readers, and particularly B2B buyers.

No matter what type of content you’re using, the key to success lies in engaging your audience and understanding their intent. These factors are essential for achieving sales and revenue goals, whether through sales support, lead generation, or other strategies tailored to the client. That’s where Turtl comes in, helping to focus efforts in these areas.

Customer Journey

Achieving performance goals with Turtl

Reader engagement

Turtl is the only digital reading format rooted in psychology, and has been proven to deliver 10x more engagement than PDF and over twice as much attention as webpages. That’s a big deal. Whether you’re trying to turn a prospect into a customer, an amateur into an expert, or a critic into an advocate, every lost reader is a lost opportunity.

Converting content from a static format like the PDF into an online document isn’t enough by itself. To achieve this heightened response and prolonged engagement, Turtl:

  • Is optimized for digital with a format responsive to all devices

  • Uses an instinctive digital navigation that puts the reader in control

  • Creates a two-way experience with rich visuals, videos, audio, interactive charts, polls and surveys

Capturing every opportunity

Turtl gives users the ability to apply hard and soft gates throughout documents, providing flexible ways to capture leads, track readers, or keep documents protected. Customers can choose to use native Turtl forms, or create custom versions in their CRM.

Intent data

When it comes to online documents like Turtl or other alternatives, like Foleon, one standout advantage is the depth of analytics and insights you get. What sets Turtl apart is the crazy amount of data we have at our fingertips. We’re talking over 35 billion datapoints here – it’s a total game changer!

What does that mean for you? Well, imagine being able to see how your content stacks up against others in your company or even your industry. Plus, we don’t stop there. Our platform provides data-driven suggestions right in the app to help supercharge your results.

But wait, there’s more! Turtl tracks over 40 reader behaviors and data events. So, you can really dig deep into how your audience engages with your content. What topics are grabbing attention? Where are readers hitting roadblocks? Who are your top prospects? What points can inform your lead scoring model? We’ve got all that covered too. (It’s like having your own personal data detective right at your fingertips!)

Personalization

So, by now we’ve all heard about or used personalization in our marketing efforts. It’s all about making content more spot-on and captivating. But here’s the thing: making it happen at scale, especially for ABM and sales enablement programs, has historically been a bit of a challenge. Now, we have the patented technology to create tailored content within minutes. Just use forms, csv files or link directly with your CRM system. This level of ‘deep personalization’ is proven to drive an incredible 84% increase in reader engagement.

Integrations

From CRM and marketing automation platforms to cookie and security providers, Turtl connects with all your favorite apps and systems. Determine who in the market is ready for outreach, centralize insights and automate personalization to engage buyers at the right time with the right message. By using your MarTech further across the funnel, marketing and sales can establish and accelerate predictable processes and outcomes.

Conclusion

In a digital landscape where every interaction counts, Turtl stands out as a symbol of innovation and efficacy, leading businesses toward genuine connections with their audiences and maximizing the impact of their content investments.

WHAT OUR CUSTOMERS SAY

Testimonials headshot Jane Ha

"Our conversation rate has increased by 250%. Turtl played a crucial role in helping us capture and convert leads for our business."

Jane Ha Senior Marketing Manager, Kantar Worldpanel
Testimonials headshot Gareth Scragg

“We've never had quantifiable data like this that I can take to executives and prove the value of what we're doing.”

Gareth Scragg Marketing Director, Leading Edge Forum
Testimonials headshot Russell Webb

"We have a very high success rate of 85% win rate in bids, which is a world-class win rate in any industry."

Russell Webb Marketing Campaigns Manager, Peoplesafe
Testimonials headshot Kay Armstrong

“We have reduced the production time of content by weeks, if not months.”

Jane Ha Global Marketing Director, Cisco

THE NUMBERS DON'T LIE

90%

faster production times

Empowered teams can create ANY revenue content in a fraction of the time. Use AI accelerated content creation workflows to quickly and easily create a range of high quality, revenue driving content.

80x

increase in CTA conversion

Using revenue content to power your sales enablement can have a seismic impact. Lexus used Turtl to create a dynamic, multi-media content experience that drove an 80x increase in their call-to-action conversion. 

37%

conversion from reader to lead

Using Turtl increases conversion of your content assets. Kantar saw a 37% conversion rate from content to lead by switching to our platform.

TURN YOUR CONTENT INTO DOLLARS

MORE ABOUT TURTL

OVER 85% WIN RATE ON PROPOSALS

Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

CLOSE THE REVENUE GAP

Discover how to solve the biggest problem impacting your marketing performance and pipeline. 

550% INCREASE IN REVENUE

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

WHAT IS REVENUE CONTENT?

Learn how to build a bridge between your marketing and return on investment.