FOLEON VS TURTL

Which platform drives
more revenue?

Turtl goes beyond engagement. Our platform doesn’t just help you create bingeable content; we make sure it drives pipeline and revenue.

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Turtl vs Foleon

WHY MARKETERS CHOOSE TURTL OVER FOLEON AGAIN AND AGAIN

Unlike Foleon’s magazine-style approach, Turtl turns content into dollars with AI-powered personalization and deep revenue insights. Create, personalize, and optimize—backed by data that fuels real growth.

Turtl 🐢

Focus

Make every piece of content a revenue driver

How?

Personalization at scale, revenue insights, actionable AI-powered optimizations

Foleon 🚨

Focus

Driving interactions with content

How?

Tracking clicks, reads shares and other engagement metrics

TURTL VS FOLEON FEATURE COMPARISON

See how we stack up. You can read our technical breakdown here.

Features

Turtl 

Foleon 

Content creation 

Fully interactive, psychology-backed content across the buyer journey

Static, flipbook-style content with limited interactivity
Personalization

Deep personalization engine that delivers thousands of unique, relevant content experiences at scale

Basic personalization with limited dynamic content capabilities
Engagement insights

Captures 1,251 behavioral events per reading session to surface deep insights

Tracks views and time spent, but lacks in-depth behavioral analytics
Revenue impact tracking

Pipeline & revenue-influenced reporting to prove content ROI

Basic analytics focused on engagement, not revenue attribution
Sales and marketing alignment

Deep CRM/MAP integrations to help sales teams prioritize high-intent leads

Designed more for brand marketing than sales enablement
Content optimization

AI-driven recommendations to improve content impact based on real engagement data

Lacks deep performance analytics and optimization recommendations

WHY TURTL WINS

If you're serious about closing the revenue gap, Turtl is the only choice. While Foleon focuses on visual appeal, Turtl helps you create, personalize, analyze, and optimize content for revenue growth.

Built for revenue

Foleon helps marketers create beautifully designed content, but it lacks the direct connection to revenue that Turtl provides. Turtl ensures every piece of content is tied back to pipeline growth, using behavioral intent signals to highlight what actually drives sales. 

Unmatched personalization at scale

With Turtl, every prospect gets a personalized content experience tailored to their industry, job title, or account. Foleon offers basic personalization, but lacks the deep personalization needed to boost conversion rates at scale.

Data-driven decisions

Turtl captures over 1,251 behavioral signals per reading session, providing marketers with real, actionable insights. Unlike Foleon, which tracks engagement at a high level, Turtl shows exactly which parts of your content drive revenue—so you can optimize with confidence.

Context experience that drives action

Turtl’s format is scientifically designed to improve information retention and engagement. Instead of static PDFs or flipbooks, your audience gets an interactive reading experience that keeps them engaged and moves them toward conversion.

More pipeline and revenue 388 x 291 home-personalize-v2 home-optimize-v2 Capture and nurture leads 1 micro UI

REVENUE CONTENT WORKS

See how Turtl is helping marketers turn content into revenue gold. Our clients aren’t just creating content, they're closing the revenue gap, scaling pipeline, and driving measurable business impact. Can Foleon do that?

See our impact

567%

increase in marketing qualified leads

Using revenue content empowers brands to scale the outcomes they can achieve. Redstor’s CMO implemented Turtl and generated a 567% increase in MQLs in just six months.

60%

increase in global lead generation

Turtl unlocks significant increases in lead generation. Frost & Sullivan were able to achieve 54% higher click through rates and a staggering 60% increase in global lead generation.

2×

more leads generated with revenue content

Our engaging format and flexible configuration for gating empowered Informa to double the number of leads generated from using our platform.

Turtl in the wild

REVENUE CONTENT IN THE WILD

The old way of doing content isn’t cutting it anymore, and more content isn’t the answer. More strategic content is.

See what top marketers are creating with Turtl.

See Turtl in the wild

STOP COUNTING CLICKS. START REVVING UP REVENUE.

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WHAT OUR CUSTOMERS SAY

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

Testimonials headshot Lauren Fitzgerald
Lauren Fitzgerald Senior Strategist, Nielsen

As times got tough, we were able to act in an agile way under unusual confinements, unlocking new revenue with content. Turtl was the machine that powered this.

Testimonials headshot Catherine Dogra
Catherine Dogra Business Lead, Informa Connect

We have reduced the production time of content by weeks, if not months.

Testimonials headshot Kay Armstrong
Kay Armstrong Global Marketing Director, Cisco

Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!

Testimonials headshot Laetitia Catta
Laetitia Catta Head of Content Marketing, Cegid

We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.

Testimonials headshot Liam McGrory
Liam McGrory Marketing Director, Willis Towers Watson

Not only is it content marketing, but it really is the metrics and trackability to really be able to provide impact to our business.

Testimonials headshot JeeYoung Wenglikowski
JeeYoung Wenglikowski Senior Global Marketing Manager, KellyOCG

The biggest learning Turtl gives us - what content our audience is actually engaging with, where they drop off, what drives conversion and help us drive more revenue from our content.

Testimonials headshot Jane Ha
Jane Ha Senior Marketing Manager, Kantar Worldpanel

With this further integration, we can see at a more granular level how they're interacting and it's moving people through the funnel a lot quicker because we are able to see how many interactions they're actually having.

Testimonials headshot Russell Webb
Russell Webb Marketing Campaigns Manager, Peoplesafe

MORE ABOUT TURTL

OVER 85% WIN RATE ON PROPOSALS

Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

Learn how

CLOSE THE REVENUE GAP

Discover how to solve the biggest problem impacting your marketing performance and pipeline. 

Read me

550% INCREASE IN REVENUE

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

See how

WHAT IS REVENUE CONTENT?

Learn how to build a bridge between your marketing and return on investment. 

Learn more