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$1M+ in new revenue closed

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Revenue, The Turtl Way
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550% increase in revenue

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How to close the gap between content and revenue

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TURTL VS FOLEON: WHICH PLATFORM DRIVES MORE REVENUE?

Turtl goes beyond engagement. Our platform doesn’t just help you create bingeable content; we make sure it drives pipeline and revenue.

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WHY DO MARKETERS CHOOSE TURTL OVER FOLEON (AGAIN AND AGAIN)?

Unlike Foleon’s design-led magazine-style approach, Turtl is built for B2B marketing leaders who need to prove ROI from their content. How?

  • Built for revenue outcomes, not just content aesthetics
  • AI-powered personalization for 1:1 and ABM at scale
  • Behavioral intent data (1,251+ signals) for optimization
  • Deep CRM and MAP integrations to connect content to pipeline

This helps marketing and sales create, personalize, and optimize their content, backed by data that fuels real growth.

Turtl 🐢

Focus

Make every piece of content a revenue driver

Who it's built for

B2B marketers under pressure to connect content to revenue

How?

Personalization at scale, revenue insights, actionable AI-powered optimizations

Foleon 🚨

Focus

Driving interactions with content

Who it's built for

Creative teams focused on design and brand presentation

How?

Tracking clicks, reads shares and other engagement metrics

HOW DO TURTL AND FOLEON COMPARE FEATURE-BY-FEATURE?

B2B marketers compare Turtl and Foleon on five key areas: creation, personalization, data depth, integrations, and revenue attribution. Here is a feature-by-feature comparison:

You can read our technical breakdown here.

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Features

Turtl

Foleon
Content creation → Fully interactive, psychology-backed content across the buyer journey Static, flipbook-style content with limited interactivity
Personalization → Deep personalization engine that delivers thousands of unique, relevant content experiences at scale Basic personalization with limited dynamic content capabilities
Engagement insights → Captures 1,251 behavioral events per reading session to surface deep insights Tracks views and time spent, but lacks in-depth behavioral analytics
Revenue impact tracking → Pipeline and revenue-influenced reporting to prove content ROI Basic analytics focused on engagement, not revenue attribution
Sales and marketing alignment → Deep CRM/MAP integrations to help sales teams prioritize high-intent leads Designed more for brand marketing than sales enablement
Strategic alignment  → Designed for marketing leaders, from Marketing Managers and Directors to CMOs, helping them measure and scale content ROI Designed for creative and design teams focused on brand experience
Content optimization → AI-driven recommendations to improve content impact based on real engagement data Lacks deep performance analytics and optimization recommendations

WHERE DOES TURTL OUTPERFORM
FOLEON FOR B2B REVENUE TEAMS?

For B2B teams where content must prove its commercial value (so, all of them), Turtl outperforms Foleon in three key areas: revenue attribution, personalization at scale, and data intelligence.

If you're serious about closing the revenue gap, Turtl is the clear choice. While Foleon focuses on visual appeal, Turtl goes further helping you create, personalize, analyze, and optimize content for measurable revenue growth.

Built for revenue

Foleon helps marketers create beautifully designed content, but it lacks the direct connection to revenue that Turtl provides. Turtl ensures every piece of content is tied back to pipeline growth, using behavioral intent signals to highlight what actually drives sales. 

-> Optimize with Turtl

Unmatched personalization at scale

Turtl doesn’t just personalize, it personalizes at scale. Every prospect could receive a tailored content experience based on their industry, role, or account. With integrations across Salesforce, Marketo, Eloqua, HubSpot, 6sense, and more, users can instantly create thousands of personalized documents for ABM campaigns, proposals, outreach and more.

Foleon supports basic field-level personalization, but lacks the depth and automation needed to drive conversion at scale.

In summary? Foleon personalizes well, but they struggle at scale.

-> Personalization Engine

Data-driven decisions

Turtl captures over 1,251 behavioral signals per reading session, providing marketers with real, actionable insights. Unlike Foleon, which tracks engagement at a high level, Turtl shows exactly which parts of your content drive revenue - so you can optimize with confidence.

-> Analytics and insights

Context experience that drives action

Turtl’s format is scientifically designed to improve information retention and engagement. Instead of static PDFs or flipbooks, your audience gets an interactive reading experience that keeps them engaged and moves them toward conversion.

-> Explore the format

Two-way integrations

Turtl integrates directly with Salesforce, HubSpot, Marketo, and Eloqua. This automates the link between content engagement and opportunity creation. Foleon’s encourages external retargeting tags rather than built-in data capture for revenue analysis. Alongside limited integration scope, this leaves revenue reporting siloed and manual.

-> Turtl integrations

optimize-pipeline-carousel_v2 home-personalize-v2 home-optimize-v2 increase-content-performance-carousel_v2 summer-release-crm-integrations-short
Turtl in the wild

REVENUE CONTENT IN THE WILD

The old way of doing content isn’t cutting it anymore, and more content isn’t the answer. More strategic content is.

See what top marketers are creating with Turtl.

Customer examples

REVENUE CONTENT WORKS

See how Turtl is helping marketers turn content into revenue gold. Our clients aren’t just creating content, they're closing the revenue gap, scaling pipeline, and driving measurable business impact. Can Foleon do that?

View case studies

567%

increase in marketing qualified leads

Using revenue content empowers brands to scale the outcomes they can achieve. Redstor’s CMO implemented Turtl and generated a 567% increase in MQLs in just six months.

60%

increase in global lead generation

Turtl unlocks significant increases in lead generation. Frost & Sullivan were able to achieve 54% higher click through rates and a staggering 60% increase in global lead generation.

2×

more leads generated with revenue content

Our engaging format and flexible configuration for gating empowered Informa to double the number of leads generated from using our platform.

READY TO TURN YOUR CONTENT INTO MEASURABLE PIPELINE?

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WHAT OUR CUSTOMERS SAY

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

Testimonials headshot Lauren Fitzgerald
Lauren Fitzgerald Senior Strategist, Nielsen

As times got tough, we were able to act in an agile way under unusual confinements, unlocking new revenue with content. Turtl was the machine that powered this.

Testimonials headshot Catherine Dogra
Catherine Dogra Business Lead, Informa Connect

We have reduced the production time of content by weeks, if not months.

Testimonials headshot Kay Armstrong
Kay Armstrong Global Marketing Director, Cisco

Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!

Testimonials headshot Laetitia Catta
Laetitia Catta Head of Content Marketing, Cegid

We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.

Testimonials headshot Liam McGrory
Liam McGrory Marketing Director, Willis Towers Watson

Not only is it content marketing, but it really is the metrics and trackability to really be able to provide impact to our business.

Testimonials headshot JeeYoung Wenglikowski
JeeYoung Wenglikowski Senior Global Marketing Manager, KellyOCG

The biggest learning Turtl gives us - what content our audience is actually engaging with, where they drop off, what drives conversion and help us drive more revenue from our content.

Testimonials headshot Jane Ha
Jane Ha Senior Marketing Manager, Kantar Worldpanel

With this further integration, we can see at a more granular level how they're interacting and it's moving people through the funnel a lot quicker because we are able to see how many interactions they're actually having.

Testimonials headshot Russell Webb
Russell Webb Marketing Campaigns Manager, Peoplesafe

TURTL VS FOLEON FAQS

What’s the difference between Turtl and Foleon?

Foleon is about making content look good and engaging, which works well for brand-driven or design-led communications. Turtl is about making content perform, ensuring every asset serves as a potential revenue driver.

While both are interactive content platforms, Foleon has historically positioned itself as a design- and brand-focused tool: it emphasizes visually rich, digital documents, with drag-and-drop editing, templates, responsive layouts, and ease of use for marketing/creative teams. In contrast, Turtl aims to combine all these elements of interactive content creation with deep analytics, personalization at scale, CRM/MAP integrations, and revenue attribution.

What data does Turtl capture that Foleon doesn’t?

Foleon offers content analytics and contact level engagement reporting. Turtl captures a much larger set of behavioral data, over 1250 events captured per reading session. This data can be used for deeper intent analysis, optimization recommendations and buyer insights. 

How does Turtl deliver revenue attribution that Foleon can’t?

Turtl is purpose-built for revenue attribution, connecting deeper behavioral signals with CRM/MAP data so that content becomes measurable pipe-to-revenue assets. Foleon gives engagement visibility, but not necessarily full revenue attribution.

Turtl achieves this attribution through three integrated mechanisms:

  • CRM / MAP integrations - Turtl integrates with major CRM/MAP platforms (e.g., Salesforce, HubSpot, Marketo, Eloqua, Demandbase, 6sense) to connect content engagement directly with leads, opportunities, conversions, and closed revenue. This means content consumption can be linked to pipeline and revenue events.
  • Behavioral and intent data - Turtl captures behavioral events (which pages read, how long, which sections revisited, CTAs clicked, etc). This allows marketers to identify high-intent prospects for lead scoring, prioritization, or automated triggers to sales.
  • Attribution dashboards and optimization - With that data tied into CRM/MAP, Turtl enables reporting on content performance not just in isolation, but relative to pipeline stages and revenue outcomes.

Do Turtl and Foleon both offer personalization at scale?

Yes, both platforms offer personalization, but Turtl provides a deeper, more scalable and automated personalization that aligns with enterprise ABM / sales enablement needs. Foleon works for simpler personalization (e.g., basic 1:1 personalization), but may struggle as scale or complexity increases.

Which is easier to use for non-designers: Turtl or Foleon?

Both Foleon and Turtl have drag-and-drop editors, and template-based workflows to make content creation accessible to non-designers.

The difference is in their focus:

Foleon is often considered to have a slight edge in pure design-focused ease of use. Its platform emphasizes creative freedom within brand guardrails, enabling teams to quickly create documents at scale. Ease-of-use for aesthetic design is one of their main selling points.

Turtl is also highly usable for non-designers, designed for engagement and speed. But, it adds deeper layers of capability (data, advanced personalization, integration) which may require a bit more setup, though that comes with a much larger upside for revenue teams.

MORE ABOUT TURTL

OVER 85% WIN RATE ON PROPOSALS

Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

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CLOSE THE REVENUE GAP

Discover how to solve the biggest problem impacting your marketing performance and pipeline. 

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550% INCREASE IN REVENUE

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

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WHAT IS REVENUE CONTENT?

Learn how to build a bridge between your marketing and return on investment. 

Learn more