FlippingBook is a digital publishing solution best known for converting PDFs into ‘flipbooks’ (HTML5 digital documents with page-turn effects). It’s a popular alternative to traditional print materials.

FlippingBook offers a few nifty features, including:

  • Salespal mobile app: Gives offline access to flipbooks and engagement notifications.

  • FlippingBook automation: Easily converts large PDF collections to flipbooks.

  • Digital bookshelf: Stores flipbooks in one place and is shareable via a link.

So, if all you need is a PDF makeover, FlippingBook might fit the bill. But be warned; FlippingBook’s basic offering comes with limitations:

  • You have to create content as a PDF before using FlippingBook.

  • Security features, like SSO-based access, are only available on premium plans.

  • Branding options are basic (only brand logo, background, and link available)

  • Integration capabilities are limited.

  • Analytics tools only provide surface-level data.

With the time and effort invested in creating your content, it deserves to be more than a PDF upgrade!

Ready to see what else is out there? Let’s dive into some of FlippingBook’s competitors.

The 5 best FlippingBook alternatives

  • Flipsnack – Similar to FlippingBook as a PDF converter, but with more complex functionality and options to create from scratch

  • Issuu – Used to transform content into a range of assets from flipbooks to social posts

  • Paperturn – PDF converter with monetization capabilities

  • Relayto – A code-optional publishing platform that focuses on scrollytelling

  • Turtl – A content creation platform focused revenue generation starting with engaging readers with data-rich storytelling

Flipsnack

flipsnack-300x300While Flipsnack is similar to FlippingBook in terms of converting PDFs (in bulk) into flipping books, it goes further with a Design Studio where content can be created from scratch as well. It is a more complex platform, offering a wide range of interactions from shopping list buttons to photo slideshows.

Pros

  • Easy to use with intuitive interface

  • Over 2000 customizable professional templates

  • Create from a blank canvas or a PDF

  • Can promote products with checkout options

Cons

  • Features like virtual tours and surveys only available on Enterprise

  • Text is served as an image, potentially losing quality

  • Need the Enterprise package for more than 5 users

 

Issuu

Issuu-300x300This well-known online platform allows users to create interactive digital flipbooks, shared as magazines, social posts and brochures. You can upload PDFs directly, and it also handles other formats like Word and PowerPoint, making it super versatile for sharing content online. It also has interesting capabilities to sell flipbooks, offering them as a one-time purchase or through a subscription plan (without any commission fees).

Pros

  • Upload and convert multiple formats

  • Hosts a platform to feature your content

  • Many integrations, notably with Canva, Adobe Express and InDesign 

Cons

  • Lead forms currently only available on the Unlimited plan

  • 3rd party ads appear next to your content unless you’re on the Unlimited plan

  • Uploads PDFs slower than Flipsnack

 

Paperturn

paperturn-logoPaperturn is an online platform that converts PDFs into interactive digital publications like magazines and catalogs. It’s similar to FlippingBook in its PDF focus but offers monetization features, much like Flipsnack.

Pros

  • The online tool is easy to learn and use

  • A shopping cart feature that lets customers browse, add to wish lists, and place orders

  • 24/7 customer support

Cons

  • Low level of analytics

  • Pay per flipbook model can become expensive

  • Limited customization and branding options

 

Relayto

relayto-300x300While Relayto also transforms static files into interactive formats, it offers more than standard flipbooks by creating interactive experiences such as immersive documents, slides, and webpages. A key feature is its Relayto AI, which infuses advanced AI tools throughout the platform.

Pros

  • Wide range of no-code widgets and integrations, including Canva and Figma

  • Content can be created quickly with a range of templates

  • Although more complex than FlippingBook, it is still a no code flexible platform

  • Built-in AI training tools

Cons

  • There can be a delay in the content loading

  • Fairly steep learning curve

  • A lot of features but difficult to find and understand

  • High price point compared to software like FlippingBook

 

Turtl

Turtl-logo-2Turtl is a content platform that helps you create and personalize content. It allows you to upload existing PDFs, or start from scratch – with a library of professional templates available for ease. Using Turtl allows customers to unlock insights from their content, driving more revenue from marketing efforts. It is a flexible platform that’s built for scale – with AI powered personalization and intent data that gives businesses everything they need to improve productivity, grow pipeline and grow revenue.

Pros

  • Drag-and-drop editor

  • Extensive branding and customization options

  • PDF importer to quickly convert content libraries

  • Granular analytics, benchmarks and intent data

  • AI driven optimization recommendations

  • Patented personalization engine

Cons

  • Previous editor had more design restrictions

  • Currently doesn’t support video or image editing within the platform

  • Pop-outs aren’t supported

Conclusion

FlippingBook does exactly what it says: a PDF replacement that’s interactive, brandable, trackable, and shareable. But in a digital world crowded with content options, sometimes that just doesn’t feel like it’s hitting the mark. Choosing an alternative like Turtl, Flipsnack, or Issuu opens up more advanced performance insights, design flexibility, and an experience beyond the typical PDF.

Wanting to create content that readers enjoy is key, no matter which option you choose in the end. But, if you’re ready to go further and bring content into your pipeline strategy and generate revenue, Turtl’s ready to take you there.

TURTL VS FLIPPINGBOOK
WHAT’S THE DIFFERENCE?

It’s pretty simple - if you want to go further than converting PDFs, to achieve top-notch content performance, boost pipeline growth, and maximize revenue from your content, then Turtl is the ideal solution for you.🐢

​​All about the format

Turtl Docs bring a more engaging, psychologically optimized format than traditional PDF platforms like FlippingBooks. Sure, Turtl can handle PDF conversions if you need them, but data-driven marketers can also skip the hassle of creating PDFs and jump straight into designing compelling, interactive documents.

Data-driven approach
Turtl’s Analytics dashboards are impressive, if we do say so ourselves. As a Turtl customer you’ll benefit from the performance data gathered across thousands of digital documents, totalling over 35+ billion data points. We’ve learned what really works to engage readers, generate leads, and improve communication – and with our dashboards, you’ll know too.

MEET TURTL

CONTENT CREATION + INSIGHTS + AI OPTIMISATIONS + REVENUE

Focusing on the customer journey

Online documents are invaluable for marketers, especially for B2B buyers looking to communicate detailed information to readers. Whether you’re creating from scratch or converting a PDF library, engaging your audience and understanding their intent is crucial for achieving sales and revenue goals.

That’s where Turtl comes in.

How Turtl grows your business

Intent data

What sets Turtl apart, not only from FlippingBook – but all the alternatives, is the crazy amount of data we have at our fingertips. We’re talking over 35 billion datapoints here – it’s a total game changer!

What does that mean for you? Well, imagine being able to see how your content stacks up against others in your company or even your industry, receiving data driven-suggestion right in the app to focus on improving your results.

Turtl tracks over 40 reader behaviors and data events. What topics are grabbing attention? Where are readers hitting roadblocks? Who are your top prospects? What points can inform your lead scoring model? We’ve got all that covered too.

 

Personalization to drive performance

If you were considering FlippingBook, personalization might not have been on your radar… yet. With our patented technology, Turtl’s Personalization Engine makes it easy for anyone to scale deep personalization for 1000s of accounts – in minutes.

Using live or existing data, file uploads or API – go beyond the “first name” and personalize by account, job title, industry or any other known data property.

Create scalable, repeatable personalization across your buyer journey.

Deep integrations

From CRM and marketing automation platforms to cookie and security providers, Turtl connects with all your favorite apps and systems. Plus our developers are on-hand for custom integrations. Spot ready-to-engage prospects, centralize insights, and automate personalized outreach to hit buyers with the right message at the right time.

By integrating your MarTech throughout the funnel, you can streamline marketing and sales for more predictable and faster results.

Hyper-personalization 1 micro UI Actionable data 4 micro UI Hyper-personalisation 4 micro UI Deep integrations micro UI

WHAT OUR CUSTOMERS SAY

Testimonials headshot Jane Ha

"Our conversion rate has increased by 250%. Turtl played a crucial role in helping us capture and convert leads for our business."

Jane Ha Senior Marketing Manager, Kantar Worldpanel
Testimonials headshot Gareth Scragg

“We've never had quantifiable data like this that I can take to executives and prove the value of what we're doing.”

Gareth Scragg Marketing Director, Leading Edge Forum
Testimonials headshot Russell Webb

"We have a very high success rate of 85% win rate in bids, which is a world-class win rate in any industry."

Russell Webb Marketing Campaigns Manager, Peoplesafe
Testimonials headshot Kay Armstrong

“We have reduced the production time of content by weeks, if not months.”

Jane Ha Global Marketing Director, Cisco

TURN YOUR CONTENT INTO DOLLARS

MORE ABOUT TURTL

OVER 85% WIN RATE ON PROPOSALS

Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

CLOSE THE REVENUE GAP

Discover how to solve the biggest problem impacting your marketing performance and pipeline. 

550% INCREASE IN REVENUE

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

WHAT IS REVENUE CONTENT?

Learn how to build a bridge between your marketing and return on investment.