INFORMA MARKETS X TURTL

INFORMA MARKETS FREES UP RESOURCE THANKS TO FASTER CONTENT PRODUCTION

Informa Markets had a sales content bottleneck. Sales teams were wrestling with PowerPoint to create collateral – struggling with design, missing the mark on brand consistency, and burning hours on text-heavy, low-impact content. 

Turtl was already making waves in other parts of Informa Markets’ content operations. And after seeing revenue content’s impact elsewhere, they knew it was time to give Sales the Turtl treatment.

Content production slowed down Sales performance  

Inefficient production and brand inconsistencies undermined content’s impact.

Disjointed production processes: 
Content production relied on a patchwork of unsynced tools. Clunky workflows drove up costs and stretched delivery timelines, resulting in underwhelming ROI. 

Steep learning curves: 
Sales sunk time getting up to speed with complex creation platforms – low-value work that pulled them away from prospects. Stuck in the weeds, deals slipped through the net.

Brand misrepresentation: 
Without built-in brand protections, some content veered off course. Incohesive brand image affected buyer trust and market presence. 


Informa Markets needed to reboot their sales content machine. And with Turtl, they did just that. 

Fast, effective, scalable sales content 

With content automation, Informa’s sales team ushered in a new era of efficiency. 

Smooth, centralized content production gets sales collateral to market with less resource investment – boosting productivity, agility, and growth. 

Turtl’s personalization engine and modular structure seriously speed up Informa’s content production. Sales build tailored collateral at scale in minutes, streamlining workflows for better productivity. 

Informa cut down training time sinks with Turtl’s drag-and-drop editor. Interactive templates and in-platform collaboration take the headache out of content creation – and redirect Sales efforts to prospect and closing conversations. 

With Turtl’s built-in brand controls, Informa Markets secures brand consistency. Unified sales content gets shipped to market, strengthening buyer confidence that builds demand. 

Informa Markets save time, money, and manpower with Turtl

They had some major savings – all thanks to Turtl. 

90% less production time: Modular structures and streamlined tools let Informa Markets create content faster than ever. Time saved gets funneled into growth-generating initiatives.

$138,000 annual savings: Shaving content production costs freed up dollars for bigger revenue priorities. An efficient content process brings ROI up and budgets down.

1,500+ manpower hrs saved/year:  With automated personalization at scale, Sales pare back busywork and put their energy where it counts; driving revenue. 

Revenue content turns customer touchpoints into conversion drivers

Turtl gave Informa Markets the edge they needed to turn sales content into a stronger growth lever. Hours saved, costs cut, and brand consistency secured – all while arming Sales with the tools to create smarter, faster, and more impactful content. With Turtl, they’ve unlocked scalable content and set the stage for even bigger wins ahead.