8X8 X TURTL

8x8 pairs intent data and personalized content to grow pipeline by millions

8x8’s partner program was ticking along nicely. Growth was steady, partners were happy. But never ones to settle for "good enough," they put themselves under the microscope and asked: How do we help partners sell smarter – and boost our bottom line? The answer lay in two areas: efficiency and effectiveness. 

Improving both called for a better content solution, one that made it easy to target the right prospects and access the right content at the right time – and at scale. By taking on Turtl, 8x8 hit these two birds with one stone.

A foggy content landscape   

Lack of content intelligence limited 8x8’s channel effectiveness. Content felt generic. Engagement was unpredictable. And conversions? Inconsistent.

Missed revenue opportunities
Without trustworthy data or clear signals, partners chased the wrong prospects – wasting time, overlooking in-market leads, and dragging down sales efficiency and conversions.

Mass-market outreach
Disconnected from leads’ interests, needs, or buying stage, cookie-cutter PDFs struggled to make an impact, slowed sales cycles, and hindered partner performance.

Murky performance insights
Marketing lacked a feedback loop. Without visibility into performance, they had difficulty optimizing content and supporting partners as strategically as possible.

The result? A content process in need of some love, a tough-to-scale partner program, and channel activity with strong foundations but room for even greater revenue impact. 8x8 needed a smarter way forward.

Souped-up partner performance with intent-fueled personalization

Thanks to deep insights and automated content production, 8x8 empowers partners to send the right content to the right people at the right time.

With Turtl, 8x8 introduced a scalable personalization strategy that’s fueled by intent data and backed by analytics. And the payoff has been monumental.

Now, content is timely, targeted, and trackable. Partners understand leads’ specific interests, helping them have better-quality conversations. And 8x8 can measure content’s commercial impact with precision.

 8x8 unlocks hyper-personalized content, deeper interactions, and sharper customer insights with Turtl’s patented personalization engine – all with lower production costs.

Intent signals from content help partners easily pinpoint their warmest opportunities. And with eyes on their most engaged prospects, partners allocate resources where it matters most – leading to better efficiency and funnel outcomes. 

Automated batch personalization and intent data make it possible for 8x8 to create 100s of deeply tailored documents at once. Relevant content for each prospect ramps up engagement, pipeline, and revenue.