From pumping out top-notch content and poring over click-through rates to hoovering up any crumbs of insight from tracking cookies, it is tough out here.

But imagine a world where all of this is made ✨simple✨.

Where teams are empowered to create content that’s proven (yay, science!) to win more reader attention. Gathering detailed engagement data is as easy as Sunday mornings. And you can build a 360 profile of your prospects by connecting your favorite tools with your content.

Well, that’s Peoplesafe’s world. And we could all be living in it.

So while we've got the Turtl analytics that help with Turtl, we can also get extra detail fed directly into our marketing automation program. We've got the page specific actions, that feed into our Pardot system, and that allows us to track anyone that's doing any sort of minor actions within Turtl. Whether that be flipping through pages, clicking on certain interactivities, they'll all get assigned a score. These metrics are fed into our Pardot scoring system to tell us how warm a lead is, how engaged they are and whether they're ready to be spoken to by the Sales team.

Russell Webb

Campaign Marketing Manager, Peoplesafe

Here’s how they did it:

1. Switched from static to interactive content

Interactive resources align more with what readers want and need from your content. Providing a multimedia content experience is proven to deepen reader engagement.

2. Integrated content with existing tech stack

Another bonus of interactive content? Its ability to connect with all your favorite tools and systems. Centralize reader insights, automate marketing activities, and even personalize your content at scale.

3. Set up an automated lead scoring system

Engagement data from interactive content feeds into a lead scoring system. They’ve automated this system using Pardot, their marketing automation platform, to move prospects through the funnel even quicker.

4. Established a follow-up process

Once a prospect becomes an MQL, a proactive follow-up approach has been established. Reader insights gathered from content inform how the sales team will reach out.

So, you have the know-how, but do you have the tools to make it happen? Well, that just so happens to be our area of expertise!

Click to read Peoplesafe + Turtl | Case study

Hi, we’re Turtl! And we know marketers’ struggles better than most.

We know what it’s like to work so hard to create a killer piece of content… only to publish it as a PDF.

That’s why we decided to do better. Turtl is a content creation platform that empowers anyone to create interactive, on-brand content. Turtl gathers in-depth reader and engagement data, optimizes content performance, integrates with the tools you love AND lets you personalize at scale. Phew!

Want to see that in practice? We’ve got just the story for you.

Read the story of Peoplesafe + Turtl

How customers win with Turtl

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reduction in production time and costs

Cisco + Turtl

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win rate with bids created in Turtl

Peoplesafe + Turtl

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more engaged leads passed to sales

Peoplesafe + Turtl

Kick back and enjoy Peoplesafe's story

Meet our hero, Russell Webb, and learn all about the success he’s had using Turtl as a Campaign Marketing Manager!

What happens next?

Step 1:

Schedule a personalized demo

Find a time and date that works for you to speak to a Turtl expert. They’ll go into more detail to make sure Turtl is right for you!

Book a demo

Step 2:

We handle the details

Our amazing Onboarding team will help get you set up in Turtl and make sure you have everything you need to succeed.

More about onboarding

Step 3:

Create, share and track interactive content

Jump into the Turtl editor to start creating interactive content that will score you more reads, better leads, and bigger deals!

Explore Turtl editor

Can your PDF do all of this?

Fast & simple content creation

Design stand-out, interactive content with a drag-and-drop editor. Land on brand every time!

Personalize at scale

Create highly tailored content – whether it’s for one or 1000s of readers! – in minutes.

Easy multi-channel distribution

Set access controls and autogenerate assets to share your content across your hottest channels.

Integrate with the tools you love

Connect Turtl with marketing automation platforms, CRM systems, and more to maximize content ROI.

Gather detailed reader insights

Analyze granular engagement data to identify your warmest leads and do more of what works.

Data-driven optimizations

Compare your Docs to content across your organization and industry, and improve performance gaps with data-backed suggestions.

Ready to talk specifics?

Book a personalized demo with a Turtl expert to level up your lead scoring game!

Book a demo

More about Turtl

Demo hub

Self-guided platform tours

Discover the power of Turtl in minutes! Choose from our library of self-guided tours and discover our platform’s features at your own pace.

Explore interactive tours

Goals

Engage and convert leads into qualified pipeline

People spend double the time in Turtl Docs vs webpages, and 10x as long compared to PDFs. More engagement means more leads – it’s that simple.

Using Turtl for lead generation

Examples

What could your PDF look like?

Think your content is good? It can be way, WAY better. Discover our collection of interactive content from leading businesses who publish with Turtl.

Explore examples

Solutions

Who is Turtl for?

Turtl is for anybody who produces long-form content and is serious about growth. We make it easy to make content more engaging, relevant and measurable.

Turtl for your team