A Beginner’s Guide: How to measure content performance

Estimated reading time
1 minute
16th October 2019
Author: Nick Mason
Posted in: Content Operations, Impact & ROI

In this guide, we take you through how to measure content performance. From setting objectives and identifying key metrics to scoring content, prepare to become a pro.

Ever posted something on social and caught yourself waiting for that little hit of dopamine from a like, a share, a comment?

Seeing, matter-of-factly, that something you’ve crafted is actually being read or shared can be rewarding stuff. Knowing that it’s helping your business to bring in customers, even more so.

More and more businesses have clocked on to the importance of measuring the results of creative output. Relying on intuition alone no longer cuts it.

To help you either get started or strategically improve, we’ve pulled together this quick guide to assess the success of your content.

Take a look, and if you have any questions or need any help, get in touch.

Quick links:

Our B2B content marketing guide gives you a 360º content marketing strategy and free templates.

We share how to get started measuring content performance

Setting content objectives is the first step in determining how to measure the success of your content is identifying what success looks like.

While there’s no single metric that measures the success of your content, we show you how to align content metrics with your objectives.

Analyze your data. Data is a fickle friend. Establish methodologies for applying your data in the most constructive way to see real value from it.

We have written plenty about how to optimize your marketing content, so be sure to investigate the below Turtl blog topics too!

• Analyzing Impact & ROI
• Content Production
• Content Promotion & Distribution
• Analyzing Impact & ROI
• Customer Insights
• Personalization
• Strategy & Planning
• and of course, the Turtl Product itself!