How to measure content performance

Estimated reading time
1 minute
16th October 2019
Author: Dani Mansfield
Posted in: Impact & ROI

In this guide, we take you through how to measure content performance, from setting objectives and identifying key metrics to scoring content.

Ever posted something on social and caught yourself waiting for that little hit of dopamine from a like, a share, a comment?

Seeing, matter-of-factly, that something you’ve crafted is actually being read or shared that can be rewarding stuff. Knowing that it’s helping your business to bring in customers, even more so.

More and more businesses have clocked on to the importance of measuring the results of creative output. Relying on intuition alone no longer cuts it.

To help you either get started or strategically improve assessing the success of your content, we’ve pulled together this quick guide.

Take a look, and if you have any questions, or need any help, get in touch.

Quick links:

#1 | Set content objectives
The first step in determining how to measure the success of your content is identifying what success looks like.

#2 | Measure the right metrics
There is no single metric out there with which to measure the success of your content. Identify which metrics are relevant to your specific objectives.

#3 | Analyzing your data
Data is a fickle friend. Establish methodologies for applying your data in the most constructive way to see real value from it.

Click to read A beginner’s guide to measuring content performance