A beginner’s guide to measuring content performance

16th October 2018
Author: Dani Mansfield
Posted in: Content tips & advice, Insight, Results

In this guide, we take you through how to measure content performance, from setting objectives and identifying key metrics to scoring content.

Ever posted something on social and caught yourself waiting for that little hit of dopamine from a like, a share, a comment?

That’s how I feel every time I release my newest Turtl story into the world, times 10. I have to willfully refuse myself access to the analytics dashboard in order to get on with other things.

I appreciate not every content creator out there shares my obsession with performance stats. But more and more businesses have clocked on to the importance of measuring the results of creative output. Relying on intuition alone no longer cuts it.

Seeing, matter-of-factly, that something you’ve crafted is actually being read, shared even, that can be rewarding stuff. Knowing that it’s helping your business to bring in customers, even more so.

To help people new to content performance measurement get started with assessing the success of their content, I’ve pulled together this little guide.

Take a look, and if you have any questions, or need any help, tweet me @danimansfield or get in touch with Turtl.

Happy reading!

Click to read A beginner’s guide to measuring content performance

Sign up for our webinar “It's been emotional”

How the human brain makes decisions and what that means for B2B marketers. 10am GMT 28th March.

No thanks