A Beginner’s Guide: How to measure content performance

Estimated reading time
1 minute
16th October 2019
Author: Nick Mason
Posted in: Content Operations, Impact & ROI

In this guide, we take you through how to measure content performance. From setting objectives and identifying key metrics to scoring content, prepare to become a pro.

Ever posted something on social and caught yourself waiting for that little hit of dopamine from a like, a share, a comment?

Seeing, matter-of-factly, that something you’ve crafted is actually being read or shared can be rewarding stuff. Knowing that it’s helping your business to bring in customers, even more so.

More and more businesses have clocked on to the importance of measuring the results of creative output. Relying on intuition alone no longer cuts it.

To help you either get started or strategically improve, we’ve pulled together this quick guide to assess the success of your content.

Take a look, and if you have any questions or need any help, get in touch.

Quick links:

#1 | Set content objectives
The first step in determining how to measure the success of your content is identifying what success looks like.

#2 | Measure the right metrics
There is no single metric out there with which to measure the success of your content. Identify which metrics are relevant to your specific objectives.

#3 | Analyzing your data
Data is a fickle friend. Establish methodologies for applying your data in the most constructive way to see real value from it.

Click to read A beginner’s guide to measuring content performance

We have written plenty about how to optimize your marketing content, so be sure to investigate the below Turtl blog topics too!

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