TURN EVERY PIECE OF CONTENT INTO A REVENUE DRIVER

As times got tough, we were able to act in an agile way under unusual confinements, unlocking new revenue with content. Turtl was the machine that powered this.

Turtl has been an extremely vital tool for the ABM team at Jabra…Using Turtl's personalisation Engine, we are now able to generate highly engaging, customized customer-facing documentation in minutes, rather than hours. We have seen the amount of time it takes to deliver a piece of content decrease by about 80-90%, giving us time to focus on delivering additional value to our account teams and customers.

Our conversion rate has increased by 250%. Turtl played a crucial role in helping us capture and convert leads for our business.

Not only is it content marketing, but it really is the metrics and trackability to really be able to provide impact to our business.

We’ve found the tool is very good for ABM, at gathering high-quality leads, and showing our customers that we understand them.

Turtl allows our Content team to have access to detailed content consumption data. We can measure how our content is performing, the topics of interest to our audiences and how we’re influencing sales. This is crucial for us as we’re now able to build our content plans based on strategic data and insights, in addition to other KPIs from the Marketing and Campaign teams. A real game changer for us in a complex environment!

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

We produced a record level of sales opportunities while also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on! Information like this is invaluable across our sales function.