TELL YOUR REVENUE STORY

Turtl is the first ever Revenue Content Platform that helps organizations turn content into real revenue growth.

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Trusted by hundreds of companies worldwide

WHAT'S IN A NAME?

The leatherback turtle survives mostly on a diet of jellyfish. At night, jellyfish propel themselves around the top 900 feet of the ocean, where leatherbacks can comfortably scoop them up. But leatherbacks have been known to dive as far as 4,200 feet deep. At these depths, the turtles are ill-equipped to hunt effectively. So why do they go there? According to researchers, they dive down to learn where in the wide expanse of the sea they can expect their next meal to emerge.

This behavior mirrors certain principles underpinning how we take in information. We have an easy time at the surface of magazines or books, where we skim and surf through titles and headings to locate something relevant to us. To learn more about the item of interest, we dive in, immersing ourselves in the story.

Just as the leatherback turtle navigates, Turtl leads readers through content levels, providing a deeper experience that results in greater insights and value.

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THE TURTL STORY

Turtl began as an idea and a few lines of code conceived by founders Nick Mason and Mark Sallows.

It all started when they were working on a project at the University of Oxford. During this time Mark and Nick learnt about the many different psychological principles underpinning how we receive, process and store information.

These learnings raise questions about the way many businesses and thought leaders present their ideas and messages. So much content still goes against the core principles of how we absorb and remember information to the detriment of how audiences engage with it.

TURTL IS THE WORLD'S FIRST REVENUE CONTENT PLATFORM

The design of the Turtl Doc still has its roots in the psychological principles of how we read and remember information, allied with powerful analytics and personalization that helps increase reader engagement. Independent studies conducted by Lumen Research show that Turtl generates 73% greater reader attention and engagement than the same document as a PDF.

A remarkable 95.5% of our customers have unlocked superior results, leaving traditional formats in the dust. What’s truly astonishing? A whopping 72% of these trailblazers have soared past expectations, achieving engagement rates that are more than double what you’d envisage from those old-school formats.

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MEET OUR LEADERSHIP TEAM

SLT headshot Nick Mason
Nick Mason CEO
SLT headshot Stuart Dawson
Stuart Dawson Non-executive Director
SLT headshot Dominic von Trotha Taylor
Dominic von Trotha Taylor Non-executive Director
SLT headshot Uthish Ranjan
Uthish Ranjan Non-executive Director
SLT headshot Aislinn Nichol
Aislinn Nichol CFO
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Ben McGill Business Development Director
SLT headshot Matt Pollock
Matt Pollock CRO

WHAT OUR CUSTOMERS SAY

"Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line."

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Lauren Fitzgerald Senior Strategist, Nielsen

"Our conversation rate has increased by 250%. Turtl played a crucial role in helping us capture and convert leads for our business."

Testimonials headshot Jane Ha
Jane Ha Senior Marketing Manager, Kantar Worldpanel

"The Turtl journey has been a huge transformation for us."

Testimonials headshot Darren Carter
Darren Carter Head of Marketing Campaigns, Morgan Sindall

"Turtl is a godsend for marketing"

Testimonials headshot Jeffrey Toh
Jeffrey Toh Creative Design Manager, Cisco

"We’ve found the tool is very good for ABM, at gathering high-quality leads, and showing our customers that we understand them."

Testimonials headshot Jordan Kologe
Jordan Kologe Senior Product Marketing Manager, Veeva

"Turtl wins hands down. It saves costs and the analytics are invaluable."

Testimonials headshot Gareth Case
Gareth Case CMO, Redstor

"We have a very high success rate of 85% win rate in bids, which is a world-class win rate in any industry."

Testimonials headshot Russell Webb
Russell Webb Marketing Campaigns Manager, Peoplesafe

“We have reduced the production time of content by weeks, if not months.”

Testimonials headshot Kay Armstrong
Kay Armstrong Global Marketing Director, Cisco

"Turtl creates more opportunities for us. We can now say yes - this mattered."

Testimonials headshot Laetitia Catta
Laetitia Catta Head of Content Marketing, Cegid

“Turtl doesn’t help you to save time. It helps you to optimize your time”

Testimonials headshot Tim Burton
Tim Burton Global Communications Lead, The Leprosy Mission

"Turtl has revolutionized sales and marketing in PatientSource."

Testimonials headshot Lee Francis
Lee Francis Sales, Marketing, and Partnerships Director, PatientSource

“We've never had quantifiable data like this that I can take to executives and prove the value of what we're doing”

Testimonials headshot Gareth Scragg
Gareth Scragg Marketing Director, Leading Edge Forum

“Not only is it content marketing, but it really is the metrics and trackability to really be able to provide impact to our business”

Testimonials headshot JeeYoung Wenglikowski
JeeYoung Wenglikowski Senior Global Marketing Manager, KellyOCG

"The biggest learning Turtl gives us - what content our audience is actually engaging with, where they drop off, what drives conversion and help us drive more revenue from our content"

Testimonials headshot Jane Ha
Jane Ha Senior Marketing Manager, Kantar Worldpanel

TURN YOUR CONTENT INTO DOLLARS

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MORE ABOUT TURTL

OVER 85% WIN RATE ON PROPOSALS

Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

Learn how

CLOSE THE REVENUE GAP

Discover how to solve the biggest problem impacting your marketing performance and pipeline. 

Read me

550% INCREASE IN REVENUE

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

See how

WHAT IS REVENUE CONTENT?

Learn how to build a bridge between your marketing and return on investment. 

Learn more