TURTL
THE REVENUE CONTENT PLATFORM

Turtl  helps B2B marketing teams turn content into measurable pipeline and real revenue growth.

Trusted by hundreds of companies worldwide
SLT headshot Nick Mason

The Turtl Story

Turtl began as an idea and a few lines of code conceived by founders Nick Mason and Mark Sallows.

It all started when they were working on a project at the University of Oxford. During this time Mark and Nick learnt about the many different psychological principles underpinning how we receive, process and store information.

These learnings raise questions about the way many businesses and thought leaders present their ideas and messages. So much content still goes against the core principles of how we absorb and remember information to the detriment of how audiences engage with it.

What's in a name?

Traditional content often keeps your audience on the surface, encouraging them to skim and surf rather than truly engage. The name Turtl is inspired by the leatherback sea turtle, which dives nearly a mile deep, not just to find its current meal, but to learn where its next meal will come from. This profound, deliberate action is about gaining future insight, not fleeting consumption. Turtl takes your audience past the skim, guiding them to an immersive experience that drives greater insights, tangible value, and proven revenue outcomes.

Who we are

Turtl is a SaaS platform designed to enable marketing teams to create interactive, personalized content at scale, measure engagement in real-time, and link that engagement directly to pipeline and revenue. We serve mid-market and enterprise B2B organisations globally.

Why it matters

In B2B marketing, content still often acts as a brochure; high volume, low visibility. With Turtl, brands can shift from "content outputs" to "content revenue assets". That means: higher engagement, a better return on marketing spend, and a clear, measurable link between content performance and pipeline growth.

What we do

-> Create

Build rich, interactive content (reports, proposals, brochures) without heavy IT reliance or design support.

-> Personalize

Tailor content experiences for individuals, segments or accounts at scale using intent and behavioral data.

-> Analyze

Track how your prospects engage with your content (time spent, sections viewed, conversions) and integrate with your CRM/marketing automation to measure revenue impact.

-> Optimize

Use analytics to refine your content, personalize further, and align marketing with sales outcomes.

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WHAT DRIVES US


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Create with insight

We design content that works the way your audience thinks.

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Measure what matters

We believe analytics should link to revenue, not just vanity metrics.

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Relentless improvement

We iterate our product and processes to keep our customers ahead.

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Customer-first at scale

We serve enterprise marketing teams with enterprise support and agility.

Meet our leadership team

SLT headshot Nick Mason
Nick Mason CEO
SLT headshot Stuart Dawson
Stuart Dawson Non-executive Director
SLT headshot Dominic von Trotha Taylor
Dominic von Trotha Taylor Non-executive Director
SLT headshot Uthish Ranjan
Uthish Ranjan Non-executive Director
SLT headshot Aislinn Nichol
Aislinn Nichol CFO
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Ben McGill Business Development Director

WHAT OUR CUSTOMERS SAY

Through Turtl we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

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Lauren Fitzgerald Senior Strategist, Nielsen

Our conversion rate has increased by 250%. Turtl played a crucial role in helping us capture and convert leads for our business.

Testimonials headshot Jane Ha
Jane Ha Senior Marketing Manager, Kantar Worldpanel

Turtl is a godsend for marketing.

Testimonials headshot Jeffrey Toh
Jeffrey Toh Creative Design Manager, Cisco

We’ve found the tool is very good for ABM, at gathering high-quality leads, and showing our customers that we understand them.

Testimonials headshot Jordan Kologe
Jordan Kologe Senior Product Marketing Manager, Veeva

We have a very high success rate of 85% win rate in bids, which is a world-class win rate in any industry.

Testimonials headshot Russell Webb
Russell Webb Marketing Campaigns Manager, Peoplesafe

We have reduced the production time of content by weeks, if not months.

Testimonials headshot Kay Armstrong
Kay Armstrong Global Marketing Director, Cisco

Turtl creates more opportunities for us. We can now say yes - this mattered.

Testimonials headshot Laetitia Catta
Laetitia Catta Head of Content Marketing, Cegid

Turtl doesn’t help you to save time. It helps you to optimize your time.

Testimonials headshot Tim Burton
Tim Burton Global Communications Lead, The Leprosy Mission

Turtl has revolutionized sales and marketing in PatientSource.

Testimonials headshot Lee Francis
Lee Francis Sales, Marketing, and Partnerships Director, PatientSource

We've never had quantifiable data like this that I can take to executives and prove the value of what we're doing.

Testimonials headshot Gareth Scragg
Gareth Scragg Marketing Director, Leading Edge Forum

Not only is it content marketing, but it really is the metrics and trackability to really be able to provide impact to our business.

Testimonials headshot JeeYoung Wenglikowski
JeeYoung Wenglikowski Senior Global Marketing Manager, KellyOCG

FREQUENTLY ASKED QUESTIONS

What is a Revenue Content Platform?

A Revenue Content Platform is software that enables marketing teams to create interactive, personalized content experiences and measure how those experiences drive pipeline and revenue. Turtl is the first platform built specifically for this purpose.

What’s the 'Revenue Gap' and how does Turtl close it?

The Revenue Gap is the disconnect between marketing activity and measurable commercial impact. Turtl closes this gap by:
  • Connecting first-party intent data directly to CRM and opportunity records.
  • Enabling AI-powered personalization at scale for 1:1, 1:few, and 1:many content.
  • Providing real-time analytics that attribute engagement directly to pipeline and revenue.
  • Equipping marketing, sales, and customer teams with shared, actionable visibility.
In short, Turtl turns content from a cost centre into a revenue-generating asset.

Who uses Turtl?

Marketers at B2B enterprise and mid-market companies, including demand gen teams, ABM leads, content marketers, marketing ops and sales enablement, use Turtl to create content that moves beyond awareness toward pipeline and closed-won revenue.

What kinds of content can I create with Turtl?

Using Turtl you can build a range of interactive content from reports to sales proposals, client-facing brochures, onboarding documents, case studies, and ABM campaign content.

Why choose Turtl over traditional content platforms?

Turtl delivers measurable pipeline impact that PDFs and static formats can’t match:

What results have companies like ours achieved with Turtl?

Turtl customers across industries have achieved measurable business growth:

→ View case studies

These results prove Turtl’s consistent ability to turn marketing content into pipeline and revenue impact.

What customer support and resources does Turtl offer for onboarding and ongoing optimization?

Turtl provides end-to-end support and success resources to ensure every customer realizes measurable ROI quickly:

  • Dedicated CSM: Available on Growth and Enterprise plans to guide onboarding, integration, and strategy alignment.
  • Structured onboarding program: Includes technical setup, content training, and first-campaign optimization.
  • Hatch AI: Provides built-in guidance and data-driven recommendations in the editor and analytics dashboard to optimize content for maximum revenue impact.
  • Performance reviews: Quarterly business reviews link engagement metrics to pipeline and revenue outcomes.
  • Global support: 24/5 technical support and an online help centre.
  • Community and success resources: Access to customer webinars, playbooks, and peer benchmarks across industries.

TURN YOUR CONTENT INTO DOLLARS

MORE ABOUT TURTL

OVER 85% WIN RATE ON PROPOSALS

Read how Peoplesafe got to a staggering 85% win rate on bids and proposals with Turtl.

CLOSE THE REVENUE GAP

Discover how to solve the biggest problem impacting your marketing performance and pipeline. 

550% INCREASE IN REVENUE

See how Kantar achieved an incredible 5x increase in marketing attributed revenue and a 250% increase in conversion.

WHAT IS REVENUE CONTENT?

Learn how to build a bridge between your marketing and return on investment.