One report: £5.7 mil of pipeline

How OneAdvanced turned its Annual Trends report into nine sector editions, and a revenue engine, with Turtl

When we first told this story, OneAdvanced had influenced £3.2m of pipeline in the first few months. On the live webinar, Laura Przybek, VP of Marketing at OneAdvanced, shared the latest figure: £5.7m in ten months, and still climbing.

OneAdvanced's flagship Annual Trends report had one problem: it tried to speak to nine different sectors in one voice. In this session, Laura explains how her team turned that one report into ten personalized Turtl Docs, one core report plus nine sector-specific editions, and connected every read back to Salesforce.

What you'll learn:

• How OneAdvanced grew influenced pipeline to £5.7m in ten months, cut bounce rates by 89% on tailored editions and held 2,500+ prospects for over 12 minutes on average

• How to scale sector-specific content without piling more work onto your design team

• How engagement data in Salesforce shows you influenced opportunities and the decision-makers behind them